13 Digital Marketing Manager Resume Examples for 2024

As a digital marketing manager, a resume should showcase proven SEO, content strategy, and data analytics skills. This article offers examples that have caught hiring managers' attention and shares essential tips to hit the mark with potential employers. Discover how to effectively present experience, education, and key results for a better chance at landing interviews in this competitive field.

  Compiled and approved by Liz Bowen
  Last updated on See history of changes

  Next update scheduled for

At a Glance

Here's what we see in the strongest digital marketing manager resumes.

  • Showcasing Impact With Numbers: The best resumes demonstrate clear impact. You should use numbers like conversion rate growth, budget reduction, traffic increase, and campaign ROI improvement.

  • Skills That Match The Job Description: Include skills you have that are also in the job listing. Add skills like SEO optimization, Google Analytics, content creation, email marketing, and social media strategy.

  • Current Trends In Digital Marketing: Show knowledge of recent trends like video content reach or voice search optimization. These phrases signal you keep up with the industry.

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Order of education section

For a digital marketing manager role, your education is key, but experience often takes priority. If you have been working for some time, list your professional experience first. If recent education such as a master's degree or digital marketing certification is your strong suit, then that should lead. You want to grab attention with your most relevant and impressive credentials.

Remember to place your highest level of education at the top when you list your degrees. Include any special courses or certifications in digital marketing, as these are important in this field. Show any relevant coursework or projects that directly improve your fit for the job.

Data-driven results emphasis

For this role, results matter. When detailing your job history, focus on measurable achievements. If you helped increase web traffic, show percentages. Were you pivotal in a market growth initiative? Mention the ROI. Digital marketing thrives on clear metrics, and these figures will demonstrate your effectiveness.

Make sure to mention specific digital marketing campaigns and use figures to back up their success. This concretely shows your ability to make solid contributions to a company's digital presence and can make your resume stand out. Use simple language to ensure your results are understood at a glance.

Ideal resume page count

Keep your resume as concise as possible. For a digital marketing manager position, aim for a single page if you have less than 10 years of experience. This helps you to stay clear and to the point. If you have more experience or significant achievements, up to two pages is acceptable to cover your history without overwhelming the reader.

Focus on displaying skills in digital analytics, campaign management, and content strategy. These details matter in digital marketing and need space to shine, but be ruthless in editing out less relevant information.

Digital skill showcase

In digital marketing management, you need to show you can lead in the digital space. Highlight your experience with different technologies such as SEO tools, Google Analytics, and social media platforms. Also, show how you have used data to drive marketing decisions. This sets you apart in a tech-forward industry.

Listing successful online campaigns you’ve managed or significant growth metrics you've achieved with digital projects speaks directly to what hiring managers are looking for. These instances show your hands-on experience and impact in digital marketing operations.

Beat the resume screeners

When you apply for jobs, remember your resume might first be read by software, not a person. This software is called an Applicant Tracking System (ATS). It scans your resume to see if you are a good fit for the job. Here are ways to make sure your resume does well with these systems.

Use keywords from the job description. For a digital marketing manager role, include terms like 'social media campaigns,' 'SEO,' 'analytics,' and 'content strategy.' Make sure these terms are in your work history and skills list. Also, use a standard resume format. Fancy designs can confuse the ATS. Stick to text and simple layouts.

  • Include job-relevant keywords
  • Use simple resume formats

Showcase your digital skills

To stand out as a digital marketing manager, tailor your resume to show your good match for the job. Explain your past work with details that match what the job needs. Use clear, plain phrases to talk about your experience. Make sure you focus on results that prove your skill.

  • Add specific digital campaigns you've led, like email marketing or social media efforts, and mention the results, like a 20% increase in engagement.
  • List the tools and platforms you're skilled in, such as Google Analytics, Hootsuite, or WordPress to demonstrate technical knowledge.
  • Show how you've led a team or project by stating the team size and the outcomes, like managing a team of 5 to boost online presence.

Skills for digital marketing

When listing skills on your resume, focus on what is important for the role you want. Tailor your skills to match the job description.

  • SEO: This is important for improving website visibility.
  • PPC: Pay-per-click campaigns are a key part of digital advertising.
  • Google Analytics: Use this tool to analyze web traffic data.
  • Content Management Systems (CMS): Know platforms like WordPress or Joomla.
  • Email Marketing: Skills in tools like Mailchimp or Constant Contact help in managing campaigns.
  • Social Media Advertising: Be familiar with platforms like Facebook Ads and LinkedIn Campaign Manager.
  • HTML/CSS: Basic coding skills are useful for tweaking web pages.
  • Conversion Rate Optimization (CRO): Improve the percentage of visitors who complete a desired action.
  • Graphic Design: Tools like Photoshop or Canva for creating visuals.
  • CRM Software: Customer relationship management tools like Salesforce or HubSpot.

Include these skills in a dedicated Skills section on your resume. Doing so helps Applicant Tracking Systems (ATS) pick them up and show your resume to recruiters. Focus on skills that match the job description for best results.

Show leadership growth

When you apply for a digital marketing manager position, it's important to show how you have grown in your career. Have you moved up the ranks? Have you led teams? Think of times when you took charge and made decisions that helped your team or company.

Here are some ways you can show this on your resume:

  • Led a team of 5 marketers to drive a 30% increase in online engagement over 6 months.
  • Promoted from marketing coordinator to marketing manager after consistently achieving and exceeding performance targets.

Remember, even if you have not had a title change, you can still show leadership. Have you ever taken the lead on a project? Or helped to train new team members? These are all good examples of leadership.

Show leadership and growth

When you're applying for a digital marketing manager position, showing how you've grown into leadership roles is key. You want to show employers that you have not only managed tasks but also led teams and projects to success. Think about the moments when you moved up in your career or took on more responsibility.

  • Include any titles like 'senior' or 'lead' that you've held, especially if you started in a lower position within the same company. For example, 'Promoted from digital marketing coordinator to manager within 2 years.'
  • Highlight any successful campaigns where you were the lead, specifying the outcome with metrics, like 'Led a team of 5 in developing an SEO strategy that increased web traffic by 30%.'

Remember to list any awards or recognition you've received for your leadership or marketing campaigns. If you're unsure about your experience, consider times you've guided colleagues or made decisions that positively affected a project. Even without a formal title, these can show leadership.

Highlighting your impact with numbers

When you're looking to land a role as a digital marketing manager, demonstrating your impact with clear metrics can set you apart. Numbers help to quantify your achievements and make your experience more tangible to hiring managers. Here's how to do it:

  • Think about the campaigns you've managed. Use conversion rates, click-through rates, and cost-per-click to show how you've optimized ad spend and improved performance.
  • Highlight your ability to grow an audience. Mention the percentage increase in social media followers or email list subscribers under your management.
  • Show how you've driven sales. Include revenue growth figures or lead generation numbers that resulted from your strategies.
  • Illustrate efficiency improvements. Maybe you've implemented tools or processes that led to time savings in campaign management or reduction in customer support queries due to more effective communication.

Remember, even if you're unsure about exact numbers, you can estimate the metrics by comparing before-and-after scenarios or using industry benchmarks. For example, if your social media campaign reached 10,000 more people than before, that's a reach increase worth mentioning. Or, if your email marketing strategy resulted in a 5% higher open rate, highlight that improvement in engagement.

By using numbers, you give a clear, convincing picture of your value as a digital marketing professional. Keep your sentences simple and focused on the facts to make it easy for employers to see your strengths.

Showcase leadership and growth

When you apply for a job in digital marketing, showing your growth and leadership skills can set you apart. Think about your past roles and how you moved up or took the lead on projects.

  • Lead a team in a successful social media campaign that increased followers by 25% in six months.
  • Managed a budget increase from $10,000 to $50,000 due to outstanding campaign performance.

You might not always have a formal title change to show promotion. Instead, focus on the extra responsibilities you took on. For example, if you started managing more projects or leading team meetings, these are signs of leadership. List them clearly.

  • Expanded role to oversee a team of five content creators, enhancing team output and collaboration.
  • Initiated and led a digital rebranding strategy that improved brand visibility and customer engagement.

Tailor for company size

When you apply for digital marketing roles, consider the company size. For smaller companies like startups, highlight flexibility and a wide skill set. You might say, 'Managed diverse digital campaigns with limited resources, achieving strong engagement rates.'

For larger companies, such as Google or Facebook, focus on specialization and the ability to scale projects. Here, you can write, 'Led a team in executing targeted digital strategies that increased brand visibility across global markets.'

Remember, small companies value a 'jack of all trades,' while big corporations look for depth in a specific area of digital marketing.

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