Crafting a resume can be key to landing a job as a content marketing manager. This guide shares examples and tips that work. Learn what to include, from industry keywords to essential skills, to showcase your ability to create and manage digital content effectively. Our advice is grounded in real hiring practices. Stay with us to build a document that reflects your professional story in a way that resonates with future employers.
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Here's what we see in standout resumes for content marketing managers.
Show Impact With Numbers: You should show your impact with
Match Your Skills With The Job Description: Include skills like
Highlight Industry Experience: You must show you know your audience. Use phrases like
You should generally list your experience first as a content marketing manager, especially if you are currently working or have been in the workforce for a while. However, if you've recently finished higher education like a masters or MBA, it's advisable to list your education before your experience. This approach quickly explains to employers why you may have been out of the workforce.
If you are an entry-level candidate, recent graduate or still a student, your education should be positioned first. This shows recruiters that although you may lack hands-on experience, you have been acquiring knowledge in your chosen field.
If you're looking to break into content marketing management, showcasing your digital skills is essential. This field differs from others as it prides itself on staying up to date with online trends. Being savvy with SEO practices, digital analytics, and having a strong grasp of various social media platforms are key skills to highlight.
In your resume, provide specific examples where your digital prowess contributed positively to marketing campaigns. It could be a successful social media campaign you managed or an SEO strategy that improved website traffic.
Your resume should aim for the one-page mark, especially if you are an entry-level or mid-level applicant with less than 10 years of experience in content marketing. This length is ideal as it clearly summarizes your career highlights without overwhelming the hiring manager with unnecessary details.
For senior-level candidates with extensive experience, a two-page resume can be used. However, ensure every piece of information helps build a case for your suitability for the content marketing manager role. If you're struggling to minimize your resume's length, consider changing your template or removing older or less relevant sections.
Content marketing is all about storytelling and informing your audience while subtly promoting your product or service. To stand out in this field, show how your storytelling skills have directly led to increased brand visibility or engagement. Specific figures or percentage increases are helpful here.
Apart from this, also showcase your ability to plan and execute a marketing strategy from start to finish, as a content marketing manager is expected to oversee all content initiatives across multiple platforms and formats to drive engagement, retention, and leads.
When you apply for jobs, your resume often goes through a system that screens it before a person sees it. This system is called an Applicant Tracking System (ATS). To get past the ATS, you must make sure your resume is clear and easy for the system to read.
Here are some tips to help your resume for a content marketing manager position get past the ATS:
Remember, a clear and well-organized resume will help you take the first step towards getting the job you want.
As a content marketing manager, it's key you show how you catch an audience's eye and present messages that grip their attention. You should tailor your resume to show you're not just good, but great at shaping brand stories and driving engagement. Weave in specific examples that prove your impact.
As a manager seeking the perfect fit for your content marketing team, you'd want to see someone who has not just done their job but excelled at it. So, when you write your resume, make sure you show your success, not just tasks you have handled. Think about what you have achieved in your previous roles, such as how you improved a process or boosted engagement on digital platforms. Do not just list your job duties.
For example:
By focusing on what you've accomplished, you give a clearer picture of your potential impact in a new role. Remember to include numbers where possible to offer concrete evidence of your success. Good luck!
When crafting your resume, it's key to show your technical know-how. Focus on the skills that are central to the role. Here's a list of skills you might include:
Choose the skills that match your experience and the job you want. Not all skills need to be on your resume. Put them in a clear 'Skills' section. Some can also be shown in your work history. This helps with ATS (applicant tracking systems) that many companies use. ATS looks for these keywords. So, use them where they fit naturally.
Remember, it's not just about listing skills. Show how you have used them to achieve good results in past jobs. This will make your resume strong.
When you show your skills in content marketing, using numbers helps a lot. This makes your impact easy to see. Think about the ways you have helped your past jobs. Ask yourself how you made things better and look for numbers to show this.
Even if you are not sure about exact numbers, you can estimate. Think about the size of the projects you worked on. Consider the before and after. This can help you come up with good numbers to use.