13 Content Marketing Manager Resume Examples for 2024

Crafting a resume can be key to landing a job as a content marketing manager. This guide shares examples and tips that work. Learn what to include, from industry keywords to essential skills, to showcase your ability to create and manage digital content effectively. Our advice is grounded in real hiring practices. Stay with us to build a document that reflects your professional story in a way that resonates with future employers.

  Compiled and approved by Grace Abrams
  Last updated on See history of changes

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At a Glance

Here's what we see in standout resumes for content marketing managers.

  • Show Impact With Numbers: You should show your impact with click-through rates, lead generation increases, conversion improvements, and growth in social media followers. Numbers prove your success clearly.

  • Match Your Skills With The Job Description: Include skills like SEO optimization, Google Analytics, content curation, CMS management, and email marketing campaigns that fit the job description.

  • Highlight Industry Experience: You must show you know your audience. Use phrases like target demographic analysis and branded content creation to demonstrate this.

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Positioning your education section

You should generally list your experience first as a content marketing manager, especially if you are currently working or have been in the workforce for a while. However, if you've recently finished higher education like a masters or MBA, it's advisable to list your education before your experience. This approach quickly explains to employers why you may have been out of the workforce.

If you are an entry-level candidate, recent graduate or still a student, your education should be positioned first. This shows recruiters that although you may lack hands-on experience, you have been acquiring knowledge in your chosen field.

Breaking into content marketing

If you're looking to break into content marketing management, showcasing your digital skills is essential. This field differs from others as it prides itself on staying up to date with online trends. Being savvy with SEO practices, digital analytics, and having a strong grasp of various social media platforms are key skills to highlight.

In your resume, provide specific examples where your digital prowess contributed positively to marketing campaigns. It could be a successful social media campaign you managed or an SEO strategy that improved website traffic.

Ideal resume length

Your resume should aim for the one-page mark, especially if you are an entry-level or mid-level applicant with less than 10 years of experience in content marketing. This length is ideal as it clearly summarizes your career highlights without overwhelming the hiring manager with unnecessary details.

For senior-level candidates with extensive experience, a two-page resume can be used. However, ensure every piece of information helps build a case for your suitability for the content marketing manager role. If you're struggling to minimize your resume's length, consider changing your template or removing older or less relevant sections.

Standing out in content marketing

Content marketing is all about storytelling and informing your audience while subtly promoting your product or service. To stand out in this field, show how your storytelling skills have directly led to increased brand visibility or engagement. Specific figures or percentage increases are helpful here.

Apart from this, also showcase your ability to plan and execute a marketing strategy from start to finish, as a content marketing manager is expected to oversee all content initiatives across multiple platforms and formats to drive engagement, retention, and leads.

Beat the resume screeners

When you apply for jobs, your resume often goes through a system that screens it before a person sees it. This system is called an Applicant Tracking System (ATS). To get past the ATS, you must make sure your resume is clear and easy for the system to read.

Here are some tips to help your resume for a content marketing manager position get past the ATS:

  • Use keywords from the job description, such as 'content strategy' and 'SEO optimization,' because the ATS looks for these.
  • Format your resume with simple headings like 'work experience' and 'education,' and avoid using tables or images that the ATS can't read.

Remember, a clear and well-organized resume will help you take the first step towards getting the job you want.

Show relevant skills

As a content marketing manager, it's key you show how you catch an audience's eye and present messages that grip their attention. You should tailor your resume to show you're not just good, but great at shaping brand stories and driving engagement. Weave in specific examples that prove your impact.

  • Highlight campaigns you've managed that increased web traffic or social media engagement.
  • Mention any successful content strategies you've developed that led to a rise in lead generation or sales.
  • Show metrics that reflect the success of your content, like 15% growth in blog subscribers in six months.

Showcase your achievements

As a manager seeking the perfect fit for your content marketing team, you'd want to see someone who has not just done their job but excelled at it. So, when you write your resume, make sure you show your success, not just tasks you have handled. Think about what you have achieved in your previous roles, such as how you improved a process or boosted engagement on digital platforms. Do not just list your job duties.

For example:

  • Avoid: Wrote and published weekly blog posts on company website
    Instead, Use: Grew blog readership by 25% in six months through targeted content strategy and SEO optimization
  • Avoid: Managed social media accounts
    Instead, Use: Increased social media followers by 40% and engagement by 30% through innovative campaign strategies

By focusing on what you've accomplished, you give a clearer picture of your potential impact in a new role. Remember to include numbers where possible to offer concrete evidence of your success. Good luck!

Use dynamic verbs for impact

When you apply for a job in content marketing, your resume should show how active and effective you are at your work. Use verbs that make your achievements stand out. Remember, you want to show the hiring manager that you can bring life to their content and drive results.

Think about the tasks you do every day and pick verbs that show your skill in these areas. For example, if you create content that engages customers, choose verbs that highlight this strength. Here are some words to get you started:

  • To demonstrate your ability to draw in and keep an audience, use engaged, captivated, enthralled, attracted, retained.
  • For showing how you make content strategy decisions, try analyzed, conceptualized, planned, executed, optimized.
  • If you want to show you can grow a brand, use expanded, strengthened, broadened, built, escalated.
  • To highlight your teamwork and leadership, go for collaborated, led, coordinated, directed, orchestrated.
  • And to showcase your ability to analyze and improve, consider measured, assessed, enhanced, refined, surpassed.

Essential skills for content managers

When crafting your resume, it's key to show your technical know-how. Focus on the skills that are central to the role. Here's a list of skills you might include:

  • SEO (search engine optimization) to help your content rank well on search engines
  • Google Analytics for tracking the performance of your content
  • Content Management Systems like WordPress or Drupal
  • Email marketing tools such as Mailchimp or Constant Contact
  • Social media management, familiar with platforms like Hootsuite or Buffer
  • Graphic design basics, including tools like Adobe Creative Suite
  • HTML/CSS for website content styling
  • Content strategy development skills
  • Copywriting and editing abilities
  • Keyword research competencies

Choose the skills that match your experience and the job you want. Not all skills need to be on your resume. Put them in a clear 'Skills' section. Some can also be shown in your work history. This helps with ATS (applicant tracking systems) that many companies use. ATS looks for these keywords. So, use them where they fit naturally.

Remember, it's not just about listing skills. Show how you have used them to achieve good results in past jobs. This will make your resume strong.

Show leadership and growth

As a hiring manager, I look for clear signs of leadership and career progression on resumes. If you've taken on more responsibility or moved up in the ranks, make sure to highlight this.

  • Lead a team to increase blog traffic by 40% in six months.
  • Developed and executed a content strategy that resulted in a 25% growth in social media engagement.

Think about the times you guided a project or a group. Even if you're unsure about your experience, remember that any time you helped steer a team or initiative counts. This can include:

  • Launching a new product's content campaign.
  • Improving the content creation process, leading to a more efficient team workflow.

Quantify your marketing impact

When you show your skills in content marketing, using numbers helps a lot. This makes your impact easy to see. Think about the ways you have helped your past jobs. Ask yourself how you made things better and look for numbers to show this.

  • Consider how you increased website traffic. Look at the percent increase in visitors or the growth in page views during your campaign.
  • Think about engagement. Did your content cause more people to talk and share? Use metrics like social media shares, comments, and likes.
  • Did your work lead to more sales? Show this with numbers like conversion rates or revenue growth.
  • If you helped save time or money, find out how much. Use metrics like reduction in customer support calls or cost savings from automated processes.
  • Did your content make the team more efficient? Point to the increase in content production or reduction in time to market.

Even if you are not sure about exact numbers, you can estimate. Think about the size of the projects you worked on. Consider the before and after. This can help you come up with good numbers to use.

Small companies versus large corporates

When applying to small companies or startups, like Buffer or Sprinklr, highlight your ability to wear multiple hats. Small teams need you to be flexible. Mention skills such as social media management, copywriting, and graphic design. Show examples of how you can manage various content tasks effectively.

For large corporates like HubSpot or Salesforce, focus on your specialization. Big companies look for experts in specific areas. Highlight your experience with large-scale content strategies, data analysis, and team leadership. Use phrases like 'led a team of content creators' or 'developed data-driven content strategies' to show your fit.

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