Crafting a resume can be key to landing a job as a content marketing manager. This guide shares examples and tips that work. Learn what to include, from industry keywords to essential skills, to showcase your ability to create and manage digital content effectively. Our advice is grounded in real hiring practices. Stay with us to build a document that reflects your professional story in a way that resonates with future employers.
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Here's what we see in standout resumes for content marketing managers.
Show Impact With Numbers: You should show your impact with
Match Your Skills With The Job Description: Include skills like
Highlight Industry Experience: You must show you know your audience. Use phrases like
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You should generally list your experience first as a content marketing manager, especially if you are currently working or have been in the workforce for a while. However, if you've recently finished higher education like a masters or MBA, it's advisable to list your education before your experience. This approach quickly explains to employers why you may have been out of the workforce.
If you are an entry-level candidate, recent graduate or still a student, your education should be positioned first. This shows recruiters that although you may lack hands-on experience, you have been acquiring knowledge in your chosen field.
Content marketing is always changing. You need to change with it. Show how you have adapted to new trends or technologies. Have you learned a new content management system or started using a new social media platform? This shows you can keep up with the fast pace of the industry.
Also, mention any experience with remote work or collaborating with international teams. This shows you can handle different work environments. It is important in today's global market. It tells employers you are ready for the challenges of a content marketing manager role.
Your resume should aim for the one-page mark, especially if you are an entry-level or mid-level applicant with less than 10 years of experience in content marketing. This length is ideal as it clearly summarizes your career highlights without overwhelming the hiring manager with unnecessary details.
For senior-level candidates with extensive experience, a two-page resume can be used. However, ensure every piece of information helps build a case for your suitability for the content marketing manager role. If you're struggling to minimize your resume's length, consider changing your template or removing older or less relevant sections.
Content marketing is all about storytelling and informing your audience while subtly promoting your product or service. To stand out in this field, show how your storytelling skills have directly led to increased brand visibility or engagement. Specific figures or percentage increases are helpful here.
Apart from this, also showcase your ability to plan and execute a marketing strategy from start to finish, as a content marketing manager is expected to oversee all content initiatives across multiple platforms and formats to drive engagement, retention, and leads.
When you apply for jobs, your resume often goes through a system that screens it before a person sees it. This system is called an Applicant Tracking System (ATS). To get past the ATS, you must make sure your resume is clear and easy for the system to read.
Here are some tips to help your resume for a content marketing manager position get past the ATS:
Remember, a clear and well-organized resume will help you take the first step towards getting the job you want.
As a manager of content creation, your ability to design and implement a content strategy is key. Describe past strategies that saw good results. For example, you might detail a campaign you led that resulted in a 30% rise in online engagement. Show that you can set goals, plan content calendars, and evaluate performance.
Also, don't forget to mention your proficiency in content management systems (CMS). Whether it's WordPress, Drupal, or any other, specify which systems you can use. Knowing your way around these tools shows you're ready to jump in and effectively manage a company’s content from day one.
Many people forget to show their success with clear numbers. If you have increased web traffic or grown social media followers, say by how much. Use simple, round numbers where possible, like 'Doubled web traffic in one year' or 'Grew followers by 10,000'. This makes your impact easy to understand.
Some also use jargon or complex words that might confuse. Use simple words to describe your skills and experiences. For example, rather than saying 'Spearheaded a multifaceted content strategy', you can say 'Led a content plan with blogs, videos, and social media'. This helps us see exactly what you can do.
If you're looking to break into content marketing management, showcasing your digital skills is essential. This field differs from others as it prides itself on staying up to date with online trends. Being savvy with SEO practices, digital analytics, and having a strong grasp of various social media platforms are key skills to highlight.
In your resume, provide specific examples where your digital prowess contributed positively to marketing campaigns. It could be a successful social media campaign you managed or an SEO strategy that improved website traffic.
As a manager seeking the perfect fit for your content marketing team, you'd want to see someone who has not just done their job but excelled at it. So, when you write your resume, make sure you show your success, not just tasks you have handled. Think about what you have achieved in your previous roles, such as how you improved a process or boosted engagement on digital platforms. Do not just list your job duties.
For example:
By focusing on what you've accomplished, you give a clearer picture of your potential impact in a new role. Remember to include numbers where possible to offer concrete evidence of your success. Good luck!
As a content marketing manager, you should show you're up to date with digital tools and platforms. You likely work with content management systems (CMS) and email marketing software regularly. Mention specific tools like WordPress for CMS or Mailchimp for email marketing to highlight your technical skills.
Also, consider adding your familiarity with social media scheduling tools such as Hootsuite or Buffer. This indicates your ability to manage and automate content distribution across various channels, a common requirement in modern content marketing roles.
As a hiring manager, I want to see that you can lead and grow in your role. If you have moved up in a company or led a team, make sure to show this on your resume. Think about times when you took charge of a project or guided others.
Here are some ways to show your leadership experience:
Also, consider any work where you planned a content strategy or trained new team members. These experiences show you are ready to take on responsibility and lead.
Start your resume with a professional summary that captures your core strengths and most valuable experiences. This section is your chance to introduce yourself to hiring managers and make a memorable first impression.
Your summary should give a snapshot of your career journey, emphasizing the results of your marketing efforts. Remember to keep it concise and focus on what you can bring to a new role.
As a content marketing manager, it's key you show how you catch an audience's eye and present messages that grip their attention. You should tailor your resume to show you're not just good, but great at shaping brand stories and driving engagement. Weave in specific examples that prove your impact.
When you apply for a job in content marketing, your resume should show how active and effective you are at your work. Use verbs that make your achievements stand out. Remember, you want to show the hiring manager that you can bring life to their content and drive results.
Think about the tasks you do every day and pick verbs that show your skill in these areas. For example, if you create content that engages customers, choose verbs that highlight this strength. Here are some words to get you started:
Want inspiration for other action verbs you can use? Check out synonyms to commonly used action verbs like Deliver, Possess, Led, Spearheaded, Support.
When crafting your resume, it's key to show your technical know-how. Focus on the skills that are central to the role. Here's a list of skills you might include:
Choose the skills that match your experience and the job you want. Not all skills need to be on your resume. Put them in a clear 'Skills' section. Some can also be shown in your work history. This helps with ATS (applicant tracking systems) that many companies use. ATS looks for these keywords. So, use them where they fit naturally.
Remember, it's not just about listing skills. Show how you have used them to achieve good results in past jobs. This will make your resume strong.