13 Marketing Communications Manager Resume Examples for 2024

In this guide, we share proven marketing communications manager resumes. Learn the skills and experiences that catch an employer's eye. We offer strategic advice to help you showcase your career in communications. Expect focus on key achievements, relevant tools, and clear, concise language. Our examples reflect industry standards for clarity and impact. Tailor your resume to reflect your unique abilities in managing brand messaging.

  Compiled and approved by Liz Bowen
  Last updated on See history of changes

  Next update scheduled for

At a Glance

Here's what we see in the strongest marketing communications manager resumes:

  • Show Impact With Numbers: The best resumes show clear results with percentage increases in campaign engagement, growth in social media followers, reduction in advertising costs, and increase in website traffic. Numbers prove your success.

  • List Relevant Skills From The Job Description: Include skills you have that are also in the job description. Some important ones are SEO optimization, Google Analytics, content creation, campaign management, and email marketing. Pick the ones that match your experience.

  • Tailor For The Job Level: Junior resumes often show task execution, while senior ones show strategic planning. Highlight tasks for entry levels and strategies for senior positions to show you understand the role's scope.

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Where to place education

As a marketing communications manager, if you are new to the field or recently finished a degree, show your education at the top. Employers want to see your fresh knowledge. For those with more work experience, list your job history first, and place education after since your practical experience is more relevant.

Include any marketing or communications degrees you have. If you've done additional courses related to this field, such as digital marketing certificates, mention them. They can make you stand out.

Showcase digital skills

In your resume, highlight skills that are unique to this role. For example, digital marketing and social media management are vital in this industry. Show any experience you have in these areas.

Skills in analytics tools like Google Analytics are also important to include. They show employers you can understand and use data to improve your work.

Ideal resume length

Keep your resume to one page if you have less than 10 years of work in marketing communications. This allows you to be clear and direct about your skills and history. For those with more experience, a two-page resume is good. It gives you space to show your career growth and major projects.

Remember, clarity is key. Make sure every part of your resume helps employers understand what you can do. If it does not add value, you can leave it out.

Prove communication strengths

A marketing communications manager must be good at sharing ideas. On your resume, show examples of how you have created strong messages. This can be in campaigns or content you have made.

Also, list any successful marketing strategies you've developed. Prove your ability to connect with audiences and achieve business goals. This demonstrates strong communication and strategic planning.

Beat resume screeners

When you apply for a marketing communications manager position, your resume might first be read by a computer program known as an Applicant Tracking System (ATS). Here are ways you can make sure your resume gets through these screeners.

  • Use keywords from the job description. For example, if the job asks for 'social media management' or 'brand strategy', make sure these terms are in your resume.
  • Format your resume simply. Complex designs can confuse the ATS. Stick to text and avoid images or graphics.

Remember, the goal is to show the ATS that you are a good fit for the job. Do this by making your resume clear and easy to read by both computers and people.

Tailor your resume

You should make your resume fit the marketing communications manager role. Show your skills and experience well. Employers want to see you can do the job before they meet you. Use words from the job ad. This tells employers you know what they need. Be clear and specific.

  • Show you worked with marketing campaigns. Use phrases like Managed email marketing campaigns resulting in a 20% increase in engagement.
  • Highlight your skills in using social media for business. Include results like Grew Facebook page followers by 25% in six months.
  • If you are new to this kind of work, show related skills. Use your past work like Used strong writing skills to improve customer emails.

Essential skills for marketing communications

When you are applying for a marketing communications role, you should highlight specific skills that show your expertise. These skills can be listed in a dedicated skills section or woven into your work experience descriptions.

  • SEO: Show your knowledge of search engine optimization to improve website visibility.
  • Google Analytics: This tool is key for tracking and analyzing web traffic.
  • Email marketing: Experience with campaigns and tools like MailChimp is valuable.
  • Content creation: Skills in writing and designing marketing materials are crucial.
  • Social media management: Show your ability to manage and grow social media accounts using platforms like Hootsuite.
  • CRM software: Knowledge of customer relationship management tools like Salesforce.
  • AdWords: Experience managing paid search campaigns.
  • Public relations: Skills in managing public image and media relations.
  • Graphic design: Basic skills in tools like Adobe Photoshop or Canva can be useful.
  • Market research: Ability to gather and analyze data to understand market trends.

Remember, you don't need to include every skill listed above. Focus on those that are most relevant to the job you want. Using keywords from the job description can help your resume pass through applicant tracking systems (ATS). Ensure your skills section is easy to scan and positioned near the top of your resume.

Showcase leadership and growth

When you apply for jobs, it's key to show how you have grown and led teams. This helps managers see your potential. Think about times you have guided others or taken on more work. Here are ways you can share this:

  • Detail job titles that show growth, like 'Assistant to Marketing Communications Associate' and later 'Marketing Communications Associate'.
  • List projects where you led a team, such as 'Led a team of 5 in a successful social media campaign'.

It's also good to show how your leadership made a difference. Use numbers to make it clear. For example, you can say 'Managed a team that increased social media engagement by 40% over six months'. This shows you can lead and get results.

Even if you're not sure, think about times you helped a project succeed or when others looked to you for direction. These are signs of leadership. Include these moments to show you are ready to lead and grow in your job.

Showcase leadership growth

As a hiring manager, I advise you to highlight any evidence of leadership or career advancement. It's important for you to show how you've grown in your role. Think about your work as a marketing communications professional. Have you led a team or a project? Maybe you were promoted? Let's talk about how to put that on your resume.

Here are some ways to show your growth:

  • Include job titles that show an increase in responsibility, such as moving from 'assistant' to 'manager.'
  • List any awards or recognition you received for your leadership or marketing initiatives.

Consider these examples:

  • 'Promoted from marketing coordinator to marketing communications manager within 2 years due to strong campaign management and a 20% increase in engagement.'
  • 'Led a team of 5 in developing an award-winning social media campaign that grew audience size by 30%.'

Show leadership in your role

When you apply for marketing communications roles, showing your growth and leadership skills is key. Think about how you have led projects or teams and any promotions you've received. This is your chance to shine.

  • Managed a team of five marketing specialists to deliver a rebranding campaign, resulting in a 20% increase in brand recognition.
  • Promoted from marketing coordinator to marketing communications manager within two years due to strong performance and leadership in cross-departmental project management.

Even if you're not sure if you've been in a leadership role, consider times when you have taken the lead on a project or initiative. Use clear examples to show how you've guided a project or team to success.

  • Initiated and led a social media strategy overhaul, improving engagement rates by 30% within six months.
  • Collaborated with sales team to develop and execute a communication plan that increased lead generation by 15%.

Show impact with numbers

When you apply for a job in marketing communications, you need to show how you have made a difference. Using numbers gives a clear picture of your impact. Here's how to do it.

Think about the times you helped your company grow. Did you increase sales? Maybe you brought in more website visitors. Put these numbers on your resume. For example, you can write that you raised sales by 20% in six months. Or that you grew website traffic by 30% in a year. These are strong numbers that show your skills.

  • Consider how you have saved time or money. Maybe you made a campaign that cut down on the need for customer support. Say how much time was saved. For instance, your campaign might have led to 50% fewer support calls, freeing up staff for other tasks.
  • Think about your social media work. Did your posts get a lot of shares or likes? This shows you can grab people's attention. If your content increased engagement by 40%, include this number to highlight your ability to connect with audiences.

Remember, even if you're not sure of the exact number, an estimate is better than no number. If you helped launch a product, think about the sales numbers before and after your campaign. This can give you a good idea of the change you made. Use these numbers to show how good you are at your job.

Tailoring your resume for company size

When you apply for a role in marketing communications at different company sizes, your resume should show skills that fit the company. For small companies and startups like Mailchimp or HubSpot, focus on your ability to wear multiple hats and adapt quickly. You might include phrases like 'versatile communicator' and 'quick to adapt to new roles.'

For larger corporations such as Coca-Cola or Procter & Gamble, highlight your experience in managing large-scale campaigns and working with cross-functional teams. Use phrases like 'experienced in leading large teams' and 'proficient in executing major marketing campaigns.' Remember, big companies often look for specialists, while smaller ones need generalists.

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