Include a link to your online portfolio at the very top of your resume. Hiring managers want to see your work upfront.

Ensure your portfolio is well-organized and highlights several pieces that demonstrate different styles and industries you've worked in. This shows your versatility and skill range.

In your experience section, mention specific campaigns or projects. Detail how you contributed and what the results were.

Highlighting key projects, especially those with measurable success, helps demonstrate your impact and effectiveness as a copywriter.

To make your resume stand out as a senior copywriter, focus on your writing skills and leadership experience. Show how you have driven results with your words and led teams to success. Your resume should clearly show why you are right for the job.

• Include specific campaigns you have written for and the impact they had. Use numbers to show results, like increased web traffic by 25%.
• Show your leadership by listing the size of teams you have managed, such as led a team of 10 writers.
• If you are moving into copywriting from another field, highlight transferable skills such as creating persuasive content in a marketing role or writing technical manuals. For example, crafted convincing product descriptions as a sales manager.

As a senior copywriter, your resume should show a strong command of industry-specific tools and techniques. Here's a list of skills you should consider including if they match your experience:

• SEO knowledge
• Content management systems (CMS)
• Google Analytics
• Conversion rate optimization (CRO)
• Content strategy development
• Brand storytelling
• Email marketing platforms
• Social media advertising
• HTML/CSS basics
• Adobe Creative Suite

You don't need to include all these skills, but you should include those that are a good fit for the job you want. If you are aiming for a role that requires strong digital skills, highlight your SEO and Google Analytics expertise. For a branding-focused position, emphasize your brand storytelling and content strategy development skills.

Place these skills in a dedicated section on your resume to ensure they're easily seen by hiring managers and applicant tracking systems (ATS). Remember, the ATS may scan your resume for specific keywords related to the job, so tailor your skills to the job description where possible.

If you've climbed the ranks or taken on leadership roles, it's important to show this on your resume. This gives a clear signal that you've been trusted with more responsibility and have experience guiding others. Even if you're not sure how to frame it, think about times you've led a project or directed a team.

• Include titles like 'Lead Copywriter' or 'Copywriting Team Supervisor' to show formal roles you've held.
• Describe how you guided junior copywriters, such as 'Mentored a team of 5 junior copywriters, leading to a 30% increase in team productivity.'

Remember, showing growth can also come from freelance or contract work. If you've managed other freelancers on a project, that counts too. Consider phrases like:

• 'Spearheaded a branding campaign with a group of contractors, overseeing all creative direction.'
• 'Managed freelance copywriting projects for major clients, coordinating tasks and deadlines.'

When you apply for a senior copywriting role, it's key to show the value you've added with clear metrics. Numbers help hiring managers see the exact impact you've made. Here's how you can include them in your resume:

• Highlight the increase in website traffic due to your content campaigns. Think about the before and after numbers, and present the percentage growth.
• Showcase conversion rate improvements. If you wrote copy that boosted sales or sign-ups, calculate the change and use those figures.

Even if you're unsure about exact numbers, you can estimate. Consider how your work affected email open rates or click-through rates. If your copy led to a decrease in customer support queries, estimate the drop by recalling the situation before and after your input.

Remember to also mention any awards or industry recognitions you've earned for your writing. If you managed a team, include the number of people you led, and the efficiency improvements in project completion times under your leadership. These details make your achievements tangible and memorable.

When you apply for a senior copywriting role, the size of the company matters. If you want to work at a smaller firm or a startup, like Mailchimp or Squarespace, show you can wear many hats. Mention experiences where you had to be flexible and handle various tasks beyond writing, like content strategy or social media management.

For larger companies, such as Ogilvy or McCann, your resume should highlight your ability to specialize. Focus on showing deep expertise in areas like brand campaigns or SEO. Big firms often look for specific skills to fit into a larger team structure.

• For small firms, use phrases like 'Adaptable content creation and strategy for various formats.'
• For big companies, say 'Specialized in crafting compelling narratives for large-scale brand initiatives.'