11 Senior Copywriter Resume Examples for 2025

Creating a resume for a senior copywriter position involves key strategies. This article provides tested resume examples and advice on structuring your experience, showcasing skills, and highlighting accomplishments. Learn how to use action verbs, quantify achievements, and align your resume with industry standards to catch the recruiter’s eye.

  Compiled and approved by Diana Price
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At a Glance

Here's what we see in the best resumes for senior copywriters.

  • Show Impact Using Numbers: Use numbers to show your worth. Good metrics include increase in site traffic, higher engagement rates, boost in lead generation, and reduction in bounce rates.

  • Include Skills From Job Descriptions: Include skills on your resume that you have and are mentioned on the job description. Some popular ones are SEO, Google Analytics, WordPress, HTML/CSS, Adobe Creative Suite. But don't include all of them, choose the ones you have and are mentioned in the JD.

  • Highlight Experience With Brands: Show experience working with known brands. Phrases like worked with top brands or led brand campaigns can help.

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Position education appropriately

On a senior copywriter's resume, the focus is on relevant experience and expertise. Typically, you list education toward the bottom. However, if you have recently completed a specialized course, such as a master's program or a writing workshop that enhances your abilities as a copywriter, consider positioning this just under your work history to highlight its value.

Remember to include any certifications or courses related to writing, marketing, or communication that can verify your skills. Prioritize showcasing your knowledge in persuasive writing and brand messaging, as these are critical for a resume in this field.

Showcase your portfolio

Include a link to your online portfolio at the very top of your resume. Hiring managers want to see your work upfront.

Ensure your portfolio is well-organized and highlights several pieces that demonstrate different styles and industries you've worked in. This shows your versatility and skill range.

Ideal resume length

As a senior copywriter, you should aim for a resume that is succinct yet comprehensive. You will often bring extensive experience to the table, so a two-page resume is acceptable. This length is enough to detail your experience without overwhelming the reader. Make sure your most relevant and recent achievements are on the first page as it receives the most attention.

Focus on your ability to create compelling content and your success in leading campaigns or projects. Prioritize your experience over less relevant sections like education if you're well into your career. Every word should support the narrative that you're a strong candidate for a senior copywriter role. Keep your resume clear and concise, and make sure it is easy to read with a simple layout and good use of space.

Highlight key projects

In your experience section, mention specific campaigns or projects. Detail how you contributed and what the results were.

Highlighting key projects, especially those with measurable success, helps demonstrate your impact and effectiveness as a copywriter.

Beat the resume screener

When you apply for a senior writing role, your resume may first be seen by a computer, not a person. This system is called an Applicant Tracking System (ATS). It looks for keywords from the job posting. To get your resume to a hiring manager, you need to pass this first test.

Start by looking at the job post. Find words that are used often, like 'content creation' or 'brand strategy.' Use these words in your resume. But do not just list them. Show how you used these skills in your past jobs. For example, you might write about a project where you created content that increased website visitors or a campaign you wrote that helped sell more products.

Also, make sure your resume is clear and simple. Use headings like 'Work Experience' and 'Skills.' List your jobs and what you did in them. Use bullet points to make it easy to read. Here are two tips for your field:

  • Include specific writing projects you led that had good results, like a big increase in social media followers.
  • Show you understand digital marketing by mentioning campaigns you worked on that used SEO or data analysis.

Tailoring your resume

To make your resume stand out as a senior copywriter, focus on your writing skills and leadership experience. Show how you have driven results with your words and led teams to success. Your resume should clearly show why you are right for the job.

  • Include specific campaigns you have written for and the impact they had. Use numbers to show results, like increased web traffic by 25%.
  • Show your leadership by listing the size of teams you have managed, such as led a team of 10 writers.
  • If you are moving into copywriting from another field, highlight transferable skills such as creating persuasive content in a marketing role or writing technical manuals. For example, crafted convincing product descriptions as a sales manager.

Highlight your copywriting toolkit

As a senior copywriter, your resume should show a strong command of industry-specific tools and techniques. Here's a list of skills you should consider including if they match your experience:

  • SEO knowledge
  • Content management systems (CMS)
  • Google Analytics
  • Conversion rate optimization (CRO)
  • Content strategy development
  • Brand storytelling
  • Email marketing platforms
  • Social media advertising
  • HTML/CSS basics
  • Adobe Creative Suite

You don't need to include all these skills, but you should include those that are a good fit for the job you want. If you are aiming for a role that requires strong digital skills, highlight your SEO and Google Analytics expertise. For a branding-focused position, emphasize your brand storytelling and content strategy development skills.

Place these skills in a dedicated section on your resume to ensure they're easily seen by hiring managers and applicant tracking systems (ATS). Remember, the ATS may scan your resume for specific keywords related to the job, so tailor your skills to the job description where possible.

Show impact with numbers

When you apply for a senior copywriting role, it's key to show the value you've added with clear metrics. Numbers help hiring managers see the exact impact you've made. Here's how you can include them in your resume:

  • Highlight the increase in website traffic due to your content campaigns. Think about the before and after numbers, and present the percentage growth.
  • Showcase conversion rate improvements. If you wrote copy that boosted sales or sign-ups, calculate the change and use those figures.

Even if you're unsure about exact numbers, you can estimate. Consider how your work affected email open rates or click-through rates. If your copy led to a decrease in customer support queries, estimate the drop by recalling the situation before and after your input.

Remember to also mention any awards or industry recognitions you've earned for your writing. If you managed a team, include the number of people you led, and the efficiency improvements in project completion times under your leadership. These details make your achievements tangible and memorable.

Show leadership on your resume

When you're applying for a senior writing role, showing that you've led teams or projects is key. If you've been promoted, make sure to highlight this. It shows that you're trusted and that you grow in your career. Here are ways to show your leadership and growth:

  • Include titles like 'Lead Copywriter' or 'Copywriting Team Lead' if you've held these positions.
  • List any projects where you were in charge. For example, 'Managed a team of writers for a major product launch campaign'.

Think about times when you took the lead, even if you weren't officially a manager. You can still show leadership. For example:

  • Write about a time you led a brainstorming session or a workshop.
  • Mention any mentorship roles, like 'Guided junior writers in developing their skills'.

Highlight leadership growth

As you build your resume, showing evidence of leadership and promotions can set you apart. Consider the roles you've held and how you've progressed.

  • For example, if you started as a copywriter and now oversee a team, detail this growth. Include titles and the size of the teams you've led, like 'Led a team of 5 junior copywriters, boosting output by 40%'.
  • Another way to show leadership is through major projects. Mention if you've been the lead copywriter on key campaigns, with phrases like 'Spearheaded a rebranding campaign that increased customer engagement by 25%'.

Think about times when you've trained new staff or managed freelancers. Use clear, simple phrases to describe these responsibilities, such as 'Trained 10 new team members in SEO best practices'. Remember, tangible numbers and outcomes provide clear evidence of your impact.

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