10 Copywriter Resume Examples for 2024

As a hiring manager, I know a strong resume opens doors for copywriters. This article shows you how; it includes examples and tips from the industry. Learn the essentials of presenting your skills, experience, and creative flair. We cover layout, keywords, and tailoring content to highlight your writing expertise. Perfect for job seekers ready to impress employers with clear, effective resumes.

  Compiled and approved by Liz Bowen
  Last updated on See history of changes

  Next update scheduled for

At a Glance

Here's what we see in the strongest copywriter resumes.

  • Metrics Are Key: You should show impact with numbers like conversion rate increase, click-through improvements, cost-per-click reduction, and growth in social engagement.

  • Matching Skills And Job Description: Include skills like SEO, Google Analytics, content management systems, A/B testing, and email marketing platforms that you have and are listed in the job description.

  • Highlighting Digital Proficiency: Show you're current by mentioning digital marketing. Use phrases like optimized web content or managed social media campaigns.

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Where to place education

On your resume, where you put your education depends on your work history. If you are new to the workforce or have recently finished a degree, your education should be at the top. This helps employers understand your current focus and your academic background. If you have been working as a copywriter or in a similar role for some time, place your work experience first and your education section can follow. Remember that relevant coursework or projects can be included, especially if they relate to writing or marketing.

Breaking into copywriting

To stand out as a copywriter, show your ability to write concisely and creatively. In your resume, highlight projects where you have crafted compelling messages or influenced an audience. Include links to your online portfolio or published work. This direct evidence of your skill is often more convincing to employers than a list of duties. You might also spotlight your knowledge of SEO and digital tools, as these are increasingly important in modern copywriting roles.

Ideal resume length

Your resume should be concise. If you have less than 10 years of experience, aim for one page. This means you have to be selective about what you include. Focus on your achievements in copywriting and related jobs. Use bullet points to show your successes and keep your descriptions clear and brief. For those with more than a decade of experience, a two-page resume lets you detail your professional development and key projects. Still, be sure to prioritize the most relevant and recent work.

Showcasing versatility

Copywriters must adapt their tone and style to different audiences and products. On your resume, demonstrate this skill by mentioning a range of projects and content types you've worked on, such as email campaigns, web content, or social media posts. Explain how you tailored your writing to specific goals or audiences. Your experience with brand voice development and maintaining consistency across channels is also valuable. These details show employers that you understand the nuances of copywriting.

Beat the resume screeners

When you apply for a job as a copywriter, your resume might first be read by a computer program known as an Applicant Tracking System (ATS). It's important to make your resume ATS-friendly so it reaches a hiring manager.

Here are some tips to help you pass the ATS:

  • Use standard job titles. Instead of 'Word Wizard,' write 'copywriter' to ensure the ATS recognizes your role.
  • Include specific skills mentioned in the job description, such as 'SEO' or 'content creation.' This matches your resume to the job.

Tailor your resume

To stand out, you need to show you are right for the job. Think of what makes a good copywriter and put those skills on your page. Your resume should talk to the job you want. Keep it short and focused on how you can help.

  • Show you know how to write for different folks by listing the types of content you have created, like email campaigns or social media posts.
  • For senior roles, talk about how you have led other writers or projects. Mention the team size or big tasks you managed.
  • If you are coming from another kind of job, connect what you know to copywriting. For example, if you worked in sales, mention how you crafted pitches to customers.

Highlight your writing skills

As a copywriter, your resume should show your ability to craft compelling content. Focus on hard skills that demonstrate your proficiency in writing and related tools.

  • SEO knowledge is crucial as it helps your content rank higher in search engines.
  • Content management systems (CMS) like WordPress or Drupal are important tools you should be familiar with.
  • Understanding of analytics tools such as Google Analytics can show your ability to measure the success of your content.
  • Experience with email marketing platforms like Mailchimp or Constant Contact is often required.
  • Social media proficiency demonstrates your ability to engage with audiences on platforms like Facebook, Twitter, and Instagram.
  • Ability to use graphic design software such as Adobe Creative Suite can set you apart.
  • Knowledge of HTML/CSS is useful for web content creation and editing.
  • Experience with copywriting tools like Grammarly or Hemingway Editor shows you strive for error-free writing.

You don't need to be an expert in all these areas, but including relevant skills can help your resume pass through Applicant Tracking Systems (ATS) and catch the eye of hiring managers. Place these skills in a dedicated section or weave them into your work experience descriptions to provide context on how you've used them.

Showcase leadership on your resume

When you're applying for a position as a copywriter, it's crucial to show your potential for leadership. If you've ever been promoted or led a project, include this on your resume to stand out. Here are some ways to do that:

  • Detail any time when you were chosen to lead a team or project. Even if it was a small group, it shows trust in your leadership.
  • Highlight any awards or recognition you received for your writing or campaigns. This can show leadership in terms of industry excellence.

Think about your work experience. Have you ever trained new team members? Have you ever been responsible for a campaign from start to finish? These are examples of leadership. Here's how you might include this on your resume:

  • Led a team of five in developing a viral marketing campaign that increased website traffic by 70%.
  • Promoted from junior copywriter to senior copywriter after increasing client satisfaction scores by 25%.

Quantify your writing success

When you share your work history, it's vital to show clear results. Numbers can help you do this. They make your impact easy to see. Think about how your words have helped past employers or clients. Ask yourself: Did my work bring in more sales? Did it reach a lot of people?

  • Include the percentage increase in website traffic from your content.
  • Share how much customer engagement grew, like a 50% rise in social media comments.
  • Mention any awards or recognitions your writing has earned.
  • Show how your content improved brand image, possibly leading to a 40% higher customer satisfaction score.

Estimate these numbers if you don't have exact figures. For example, if you know a blog post you wrote became very popular, think about how much the readership usually grows with a popular post. This could be a 30% increase in readers. These estimates can show your value.

  • If you helped save time, say how much. Maybe your clear instructions cut down on customer calls by 25%.
  • Did you write to save money? Maybe your ad copy reduced the cost per click in a campaign by 20 cents.
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