As a social media coordinator, including links to your social media profiles or a digital portfolio is very important. This shows potential employers your work and creativity directly. Make sure your profiles are public and represent your best work.

Use quantifiable achievements to demonstrate success. Mention metrics like follower growth, engagement rates, or successful campaigns. Numbers help employers understand the impact of your work.

Include specific technical skills relevant to social media coordination. Proficiency with social media platforms like Instagram, Twitter, Facebook, and LinkedIn is essential. Mention any tools you use for scheduling posts, analyzing data, or creating content, such as Hootsuite, Buffer, or Canva.

Skills with analytics and reporting are also crucial. Highlight your ability to interpret metrics and adjust strategies based on data. This shows you can use insights to improve social media performance.

Your resume must show that you understand social media work. You should list skills and experiences that match what the job asks for. This tells the hiring manager you are right for the job. Make sure to be clear and to the point.

• List the social media platforms you have worked with, like Facebook, Instagram, or Twitter.
• Show your success by mentioning a campaign you ran that had good results. Use numbers to show this like 'increased followers by 50% over 6 months'.
• If you are new to this work, talk about other jobs where you used skills needed here too. For example, 'Managed company newsletter with a reach of 2000+ employees'.

When crafting your resume, it’s important to highlight the right mix of skills. Here’s a list of must-have skills that are vital for a social media coordinator role. You should show these skills in your resume to make it strong.

• Content creation
• SEO/SEM
• Analytics and reporting
• Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
• Graphic design (e.g., Photoshop, Canva)
• Copywriting
• Content management systems (e.g., WordPress, Hootsuite)
• Advertising (e.g., Facebook Ads, Google Ads)
• Email marketing (e.g., Mailchimp, Constant Contact)
• Video editing (e.g., Premiere Pro, Final Cut)

Remember, you don't need to have every skill, but you should include those that relate to the job you want. For example, if you want to focus on content creation, make sure to show your experience with graphic design and video editing. If you're more interested in the analytical side, emphasize analytics and reporting.

Include these skills in a dedicated skills section and throughout your work experience, as this helps with Applicant Tracking Systems (ATS). The ATS scans resumes for keywords, so having these skills mentioned will help your resume get noticed. Always be honest about your level of expertise.

If you've had leadership roles or promotions, it's important to show these on your resume. Hiring managers look for evidence of your growth in your career. Here's how you can do this:

• Detail any project or campaign you led. For example, if you managed a successful social media campaign, mention the size of the team you coordinated and the results.
• Include any titles you've held that show increased responsibility, such as 'senior' or 'lead' before your role as a social media coordinator.

Think about how you've helped others in your team or how you've made decisions. For example:

• If you've trained new team members, add it to your resume. Say 'Trained 5+ new staff in social media best practices, improving team efficiency by 20%.'
• Have you suggested a new process or idea that was implemented? Write 'Initiated a content scheduling strategy that increased post consistency and engagement by 30%'.

When you apply for a social media role, it's key to show the value you bring with numbers. Hiring managers look for proof that you can drive results. Here's how to do it:

• Highlight follower growth by sharing the percentage increase in followers over a specific time. If you helped grow an Instagram account from 1,000 to 10,000 followers, that's a 900% increase.
• Show engagement rates by mentioning the average likes, shares, and comments per post. If you consistently see high engagement, it's a sign of strong content creation skills.
• Discuss the click-through rates (CTR) from social media posts to the website. This shows your ability to drive traffic and potentially increase sales or sign-ups.
• Include any cost-saving outcomes from a campaign you managed. For example, if you cut down on ad spend by 20% while maintaining or increasing engagement, that's a big win.
• Explain how you used social media to reduce customer support issues. If there was a 30% drop in support calls due to an effective social media FAQ campaign, that's worth noting.
• Reveal the conversion rate from social media campaigns if you have access to this data. A conversion could be a sale, a download, or a sign-up.
• Mention any time savings achieved by implementing efficient content scheduling or community management practices.
• Include awards or recognitions such as 'Top Social Media Campaign' which can serve as a proxy for success.

Even if you're unsure about exact numbers, you can estimate based on the data you have. Just be ready to explain your thought process during an interview. Remember, showing your impact with numbers makes your work tangible and your contribution clear.

When you apply for a role managing social media, it's key to tailor your resume to the size of the company. If you're eyeing a position at a big company like Coca-Cola or PepsiCo, show you can handle complex campaigns and large-scale projects. You might include phrases like 'managed social media campaigns reaching 1M+ users' or 'collaborated with cross-functional teams to align brand messaging.'

On the other hand, if you're aiming for a startup like Buffer or Hootsuite, you'll want to highlight your adaptability and creativity. Demonstrate your ability to grow an online presence from the ground up. Include achievements like 'grew online following by 300%' or 'implemented viral marketing strategies for brand awareness.'

Remember, for smaller companies, show how you can wear many hats and bring fresh ideas to the table. For larger corporates, focus on your experience with structured environments and scaling strategies.