12 Social Media Influencer Resume Examples for 2025

In today's digital age, social media influencers need strong resumes to stand out. This article shares tried-and-true resume examples and strategies. Learn what hiring managers look for and how to highlight your unique skills.

  Compiled and approved by Diana Price
  Last updated on See history of changes

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At a Glance

Here's what we see in the best social media influencer resumes:

  • Show Impact With Numbers: The best resumes use numbers to show impact. For example, increase followers by 50%, boost engagement rate by 20%, raise brand mentions by 30%, and grow video views to 1M.

  • Include Relevant Skills: Include skills on your resume that you have and are mentioned on the job description. Some popular ones are SEO, content creation, analytics tools, video editing, and social media platforms. But don't include all of them, choose the ones you have and are mentioned in the JD.

  • Show Your Creativity: Employers look for creativity. Use phrases like curated Instagram content or viral TikTok campaigns to show your work.

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Place your education wisely

For a social media influencer, your education can show important background knowledge needed to excel in this field. If you have recently completed a relevant program, such as digital marketing or media studies, place your education section above your professional experience. This helps hiring managers quickly see your recent investment in your training.

If you have been working as an influencer for some time, your practical experience takes precedence. In this case, list your work experience first. Your education should come after to support your practical skills but remember, it's your content creation and audience engagement that often speak louder than degrees.

Show your engagement and reach

As someone aiming to be a social media influencer, include metrics that show your engagement and reach. For example, highlight your follower count, average likes per post, and engagement rate.

Show any collaborations with brands or other influencers. This demonstrates your ability to work with others and provides proof of your professional experience.

Ideal resume length

For a social media influencer, your resume should be concise. Aim for one page if you have less than 10 years of relevant work. This is enough space to show your skills and experience in the field. If you are at a senior level, you may use two pages. Focus on the most relevant and recent jobs that show your abilities in content creation and audience engagement.

Long resumes might not be read fully. Keep your best achievements on the first page. Use a clear format that makes your resume easy to scan. If it is too long, try a different layout or reduce details from less relevant jobs. Make sure to use a font size and margins that are easy to read.

Highlight your content creation skills

For a career in social media, showcase your content creation skills. Include any content you have created that performed well or went viral. This shows employers your ability to produce engaging content.

Mention any platforms you are proficient with, such as Instagram, YouTube, or TikTok. Also, list any tools you use for content creation and analytics, such as Canva or Google Analytics.

Beat the resume scanner

When you apply for jobs as a social media influencer, your resume might be read by a computer first. This system is called an Applicant Tracking System (ATS). It looks for keywords and phrases to see if your skills match the job.

Make sure your resume has these two things:

  • Use words from the job post. For example, if the job asks for 'experience with social media platforms,' put that exact phrase in your resume.
  • Show your results. Mention numbers like 'grew followers by 10,000' or 'increased engagement rate by 20%.' This helps the ATS see your value.

Keep your resume clear and easy to read. Use headings like 'experience' and 'skills.' This helps the ATS find the right information.

Show your social skills

When applying to be a social media influencer, it’s important to tailor your resume to show your unique personality and ability to engage an audience. Think about the specific platforms you excel in and the type of content you create. Give clear examples of your impact.

  • List the social media platforms you use and your follower count. For example, 'Managed an Instagram account with over 10,000 followers'.
  • Include successful campaigns or partnerships. Mention a campaign where you increased engagement, like 'Boosted audience interaction by 50% through a collaborative giveaway event'.
  • Highlight your content creation skills by detailing the types of content you are skilled in, such as videos, blogs, or images, with results, e.g. 'Produced a viral TikTok video with 1M views'.

Ignoring metrics and engagement

When you make your resume to get jobs as a social media influencer, it is important not to forget your audience size and engagement rates. These numbers show your impact and success. If you leave these out, businesses may not see your true value. They need to know you can reach many people and make them act.

Here is what you should do:

  • Include the number of followers you have on each platform.
  • Add details about your engagement rates, like shares, comments, and likes.

Remember to keep this info easy to find and easy to understand. This helps people see you are good for the job fast.

Choose strong action verbs

When you're applying as a social media influencer, use action verbs that show your ability to engage and grow an audience. Think about the tasks you do every day and how they add value. For example, don't just say you 'posted on Instagram.' Instead, show the impact of your action with a strong verb.

Below is a list of verbs that could make your resume stand out. They highlight your skills and experience without complex words. Use these verbs to describe your work and show that you are good for the job.

  • To show your content creation skills, use verbs like crafted, designed, produced, developed, and composed.
  • To highlight how you grow your following, use expanded, amplified, increased, accelerated, and enlarged.
  • To demonstrate engagement with your audience, choose connected, interacted, engaged, responded, and networked.
  • For showcasing your strategy skills, verbs like analyzed, planned, implemented, optimized, and evaluated are effective.
  • When displaying your ability to collaborate with brands, use partnered, collaborated, negotiated, coordinated, and liaised.

Want inspiration for other action verbs you can use? Check out synonyms to commonly used action verbs like Negotiate, Supervised, Participate, Team, Developing.

Show achievements, not just duties

When crafting your resume as a social media personality, focus on what you've achieved rather than just listing what you've done. This tells hiring managers the value you can bring to their team.

For example:

  • Instead of saying 'Posted daily on various platforms', say 'Grew followers by 25% in six months through daily engagement and targeted content strategies.'
  • Avoid writing 'Collaborated with brands for promotions'. Show the results with 'Boosted brand awareness by collaborating with five industry-leading companies, resulting in a 20% increase in campaign engagement rates.'

Essential skills for social media careers

When you're building a career as a social media influencer, it's crucial to highlight the right skills on your resume. Here, we'll focus on the hard skills that show you know how to effectively create content, engage with your audience, and analyze performance. You don't need to list every skill, but choose the ones that best match the role you're after.

Consider including these top skills:

  • Content creation
  • Video editing
  • Photography
  • SEO/SEM
  • Analytics
  • Graphic design
  • Social media platforms
  • Marketing strategy
  • Brand partnership
  • Community management

Include these skills in a dedicated section of your resume, clearly labeled 'Skills'. This helps applicant tracking systems (ATS) pick up on your qualifications, making you a stronger candidate. Remember, the job of a social media influencer involves not just creating engaging content, but also understanding how to measure its impact and reach. Show your expertise in both content creation and performance analysis by selecting skills that demonstrate a balance between creativity and technical know-how.

Highlighting your leadership growth

As a social media influencer, showing growth in your career is key. If you have moved up or taken on more responsibilities, it's important to share this. Think about times you led a campaign or project. You may have started as a support and then took charge of a whole campaign. This shows leadership and that you are trusted with big tasks.

Consider the following examples to help you:

  • Managed a team of content creators to deliver a campaign that increased follower engagement by 50% within six months.
  • Promoted from content strategist to head influencer, overseeing the direction of brand partnerships and increasing revenue by 30%.

Even if you were not formally promoted, any increase in responsibility or a role where you guided others is worth mentioning. If you led a collaboration with another influencer or directed a successful series on your platform, these are good examples of leadership. Think about the impact you made and how you can show it in simple, clear terms.

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