15 Social Media Manager Resume Examples for 2025

Navigating the job market as a social media manager requires a resume that showcases your skills and experience effectively. In this guide, we provide examples of resumes that have grabbed attention along with advice from a career coach's perspective. We cover essentials like tailoring content for the role, highlighting achievements in social media campaigns, and knowing which technical abilities to spotlight. This is your roadmap to presenting a strong application in a competitive digital landscape.

  Compiled and approved by Liz Bowen
  Last updated on See history of changes

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At a Glance

Here's what the best social media manager resumes share.

  • Showcasing Quantifiable Impact: Top resumes demonstrate success with numbers. Include metrics like followers gained, engagement rate increase, conversion growth, and campaign ROI. Numbers show your real impact.

  • Relevant Skills From The Job Description: Match your skills with the job you want. Include skills like SEO/SEM, content creation, analytics, social media advertising, and community management. Pick only those you know and the job needs.

  • Understanding Platform Algorithms: Knowing how social platforms work is key. Use phrases like algorithm optimization and trending content analysis to show you can navigate these systems.

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Education section placement

Your education placement will depend on your work history as someone who looks to manage social media. If you are new to the workforce or have a recent degree that is relevant, put your education section first. This highlights your fresh knowledge in platforms and strategies that relate to social media channels. If you have been in the workforce and are active in managing online content, place your experience first to show your practical skills.

For those with further education in digital marketing, communications, or a similar field, listing this early on can show a strong foundation for managing multiple social platform strategies effectively.

Highlight relevant platforms

Show your experience with specific social media platforms that are essential in this industry. Mention any successful campaigns you have managed on these platforms and the growth or engagement results. Use metrics to show your impact where possible.

Also, highlight any tools or software you are proficient in that are unique to social media management, like scheduling tools or analytics platforms. This shows you can work efficiently and analyze performance accurately.

Ideal length of your resume

Keep your resume to one page if you have under ten years of experience related to managing social media or digital content. A one-page resume shows you can communicate your skills and experience clearly and concisely, a key skill for social media platforms management.

If you are a senior-level professional with broader experience, then a two-page resume can be used. Be selective with what you include to make sure every part of your resume shows relevant skills like campaign management and content creation.

Emphasize adaptability and trends

Your resume should show you can adapt to changes quickly. Social media trends shift often, so mention any times you successfully adapted a strategy to stay ahead. If you have experience creating trending content or leveraging new features to gain engagement, include this information.

Also, note your ability to engage with various communities online. This shows potential employers that you understand how to interact with different types of people effectively, which is crucial for a social media manager's role.

Beat the resume screeners

When you apply for a job as a social media manager, your resume might first be read by a computer system called an Applicant Tracking System (ATS). To make sure your resume gets seen by a person, you need to format it correctly.

Here are two key tips:

  • Use standard job titles like 'social media manager' rather than creative ones. This helps the ATS recognize your experience.
  • Include specific keywords from the job description, such as 'content creation' and 'analytics tracking'. This shows you have the skills the job needs.

Remember to keep your resume clear and free of images or graphics, as these can confuse the ATS.

Highlight relevant skills

To get the job of managing social media, you need to show you're good at it. Make your resume fit the job. Tell about your past work in a way that shows you can do this job well. Here are ways to change your resume so it fits better:

  • Show you know how to use social media tools. Say you managed pages with tools like Hootsuite or Buffer.
  • Prove you can write well for social media. Give examples like crafting posts that got a lot of likes or shares.
  • If you're new to this work, show skills from your last job that help here. For example, if you used to work in sales, say you’re good at talking to people online.

Highlight leadership and growth

As a hiring manager, I recommend you show any leadership roles or promotions you've received. This tells employers you've grown and can handle responsibility. Think about ways you've led projects or teams. Have you trained new staff? These are good examples of leadership.

Here are some ways to show your growth:

  • Managed a team of content creators to increase online engagement by 30%
  • Received a promotion from content coordinator to social media manager within one year due to strong performance and leadership skills

If you're unsure about your experience, think about any project where you had to guide others or make key decisions. Even if you weren't in charge, showing you can lead is important. Include any awards or recognitions that reflect your leadership and ability to grow.

Essential skills for social media managers

As a social media manager, your resume should show a mix of technical and creative abilities. Here are key skills you need:

  • Content creation
  • SEO/SEM
  • Analytics
  • Graphic design
  • Video editing
  • Copywriting
  • Community management
  • Advertising
  • Social media platforms
  • Campaign management

You don't need to be an expert in all of these, but include those where you have experience. Place them in a dedicated skills section for clarity. Remember, some companies use software to scan resumes for these skills. By including them, you help ensure your resume gets noticed.

For example, if you're skilled in graphic design, mention the specific tools you use, like Adobe Photoshop or Canva. If analytics is your strength, detail your experience with Google Analytics or Facebook Insights. Tailor your skills to the job you want, and always show how you've used them to achieve good results in past roles.

Show impact with numbers

As a social media manager, your resume should reflect the measurable outcomes you've achieved. Numbers offer clear evidence of your success and help hiring managers understand your impact. When listing your accomplishments, think about the goals of your past roles and how you met or exceeded them.

Consider these metrics:

  • Percentage increase in followers or engagement rates on social platforms.
  • Number of successful campaigns managed, and the growth in leads or sales generated from them.
  • Reduction in response time to customer inquiries, showing improved customer service.
  • Amount of content created and the rise in content sharing by followers.
  • Cost savings achieved from streamlining tools or processes.
  • Revenue generated from social media-driven promotions or partnerships.
  • Quantifiable improvements in brand sentiment as a result of your social media strategies.
  • Efficiency gains in content production or campaign execution.

If you are unsure about exact numbers, estimate the metrics by reviewing past reports, social media dashboards, or campaign summaries. For example, if you don't know the exact increase in followers, look at the percentage growth over a typical quarter. Remember, providing estimates is better than including no numbers at all.

Small vs large companies

When applying to small companies or startups, you should show your versatility. Mention that you can handle different tasks like content creation, community management, and basic analytics. Use phrases like "wear multiple hats" and "adaptable to different roles." Highlight experiences from smaller projects or internships.

For larger corporates, focus on your specialization. Big companies like Coca-Cola or Nike look for experts in specific areas. Use phrases like "specialized in influencer partnerships" or "expert in social media analytics." You should also mention any experience working with large teams or managing big social media budgets.

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