8 Brand Strategist Resume Examples for 2024

In crafting a resume for a brand strategist, clear presentation of skills and experience is vital. This article breaks down proven examples, showing how to display your qualifications effectively. Learn to highlight your strategic thinking and brand development expertise, while showcasing a history of successful campaigns. Our advice, drawn from hiring managers' perspectives, will guide you in creating a strong, simple resume that speaks to industry needs.

  Compiled and approved by Liz Bowen
  Last updated on See history of changes

  Next update scheduled for

At a Glance

Here's what we see in standout brand strategist resumes.

  • Show Impact With Numbers: The best resumes show clear success. They use numbers to prove how you made a difference. For example, resumes might show a 20% increase in brand awareness, 15% growth in market share, 30% rise in social media engagement, or 25% boost in sales due to strategic branding initiatives.

  • Align Skills With Job Description: Include skills on your resume that you have and that are in the job description. Good examples include market research, SEO/SEM, customer journey mapping, content development, and data analysis. Only list the skills that you truly have.

  • Highlight Industry Software: You should know the tools of the trade. Make sure your resume lists programs like Google Analytics, Adobe Creative Suite, and CRM platforms. These show you can work with common industry tools.

Education section placement

On a resume, the education section can show your readiness for a brand strategist role. If you recently finished a degree or course relevant to branding or marketing, put your education first. This tells hiring managers why there may be a gap in your work history. Early career professionals or current students should also list education at the top. This shows your most recent and relevant training before work experiences.

Brand-related experience focus

Show your skills in understanding markets and influencing audiences. Highlight any roles where you had to think about a business's image or customer relationship. Include projects where you helped shape brand identity or executed campaigns. These give a clear picture of your experience in the unique demands of brand work.

Ideal resume length

Keep your resume to one page if you have less than 10 years of experience. This page should highlight your skills and roles relevant to brand strategy work. For those with more experience, a two-page resume is acceptable. Use the space to detail major projects and outcomes that show your impact in the field. The aim is for a clean and concise document that presents you as a skilled professional without overwhelming the reader.

Relevance of analytics skills

In brand strategy, your ability to measure success is key. Detail any experience with analytics tools or methods. Bring attention to times when you used data to decide on a strategy or to change a campaign. This shows that you not only create but also assess the impact of your work, a skill important in this line of work.

Beat the resume screener

When you apply for a job as a brand strategist, your resume might first be read by a computer program known as an applicant tracking system (ATS). It is important to create a resume that this system can read well.

Here are some tips to help your resume pass through an ATS:

  • Use standard job titles like 'brand strategist' instead of creative titles. This helps the ATS recognize your experience.
  • Include keywords from the job description, such as 'brand development' or 'market research,' to show you have the right skills for the job.

Make sure your resume is clear and well organized. Use simple headings like 'Work Experience' and 'Education.' This helps the ATS find the information it needs.

Match your skills with the job

When you apply for a job, your resume should show how your skills and experience make you a good match. Use clear examples that show you can do the job well. Change your resume for each job you apply for to make it clear how you fit that job.

  • List the brands you have worked with and explain how you helped them grow. For example, increased brand visibility by 25% through strategic social media campaigns.
  • Show your experience with tools that are important for brand strategists. If you know how to use analytics software or design programs, put that on your resume.
  • If you are moving to this job from a different kind of work, talk about the work you have done that is similar. For example, if you have come up with plans to help a company or product look better to customers, that is something you should say on your resume.
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