12 Communications Manager Resume Examples for 2024

As a hiring manager, I’ve seen hundreds of resumes for communications managers. Mastering the art of a strong resume is vital. This article provides proven examples and tips for crafting a resume that captures your expertise in media relations and corporate communication. It guides on structuring your experience and skills to best align with the role's demands, ensuring your resume speaks as effectively as the campaigns you'll manage.

  Compiled and approved by Steve Grafton
  Last updated on See history of changes

  Next update scheduled for

At a Glance

Here's what we see in standout communications manager resumes.

  • Quantifiable Impact Is Key: The best resumes show clear impact with numbers like 25% increase in press coverage, 30% growth in social media engagement, 15% reduction in communication overhead, and 20% rise in team productivity.

  • Match Skills To The Job Description: Include skills you have that match the job description. Good ones are SEO/SEM proficiency, crisis management, content creation, branding expertise, and analytics monitoring.

  • Stay Current With Trends: Show you know the latest trends. Use phrases like 'up-to-date with SEO' or 'experienced in video content'. Current trends matter.

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Where to place education

Understand where to place your education on a resume for clarity. As a hiring manager, I recommend placing it after your experience section if you have been working for a while. This makes it easier to see your practical skills first.

For managers in communications, highlight any specialized education such as degrees in communications, marketing, or public relations. Detail any additional training that is relevant to managing teams and crafting messages. This specifics show you have learned skills that are directly related to the job.

Focus on successful campaigns

For communications roles, detail successful campaigns you have managed. List the objectives, your strategies, and the outcomes. Use numbers to show the impact, like 'increased social media engagement by 50%.' This provides clear proof of your abilities and successes in the field.

Ideal resume length

For a communications manager, the resume should be concise yet comprehensive. You should aim for one page if your experience in the field is less than ten years. This helps you showcase your most relevant skills and achievements without overloading the reader with information. Keeping it to one page demonstrates your ability to prioritize and organize content effectively, a key skill for someone in communications.

However, if you are a senior-level candidate with rich professional history, extending to two pages is acceptable. Use the additional space to elaborate on significant campaigns, management experiences, and successes that are relevant to the role you're applying for. Remember, clarity is more important than density. Make sure your resume is easy to read with good use of space, and highlight your best qualifications on the first page to capture the hiring manager's attention right away.

Highlight digital proficiency

In communications, show your digital skills. Include experience with social media, content management systems, and analytics tools. These are crucial in today's digital world and can set you apart from other candidates. Make sure to list any software skills related to the communications field.

Beat the resume screener

When you apply for a job as a communications manager, your resume might first be read by a computer system called an Applicant Tracking System (ATS). This system looks for keywords and phrases that match the job posting. To get your resume seen by a hiring manager, you need to pass this automated first step.

Here are ways to make your resume ATS-friendly:

  • Use keywords from the job description. For example, include words like 'public relations' and 'media outreach' because these are common in communications roles.
  • Make sure your job titles and skills are clear. If you have been a communications manager before, write 'manager of communications' or 'lead of media relations' to show your experience.

Keep your resume format simple. Use standard headings like 'Work Experience' and 'Education'. Complex designs can confuse the ATS and cause it to miss important information about your skills and experience.

Tailor your resume

When you tailor your resume for a communications manager role, make sure it shows you're good at sharing information and leading teams. You want to make it clear you know how to reach out to people and keep them in the loop. Think about what you've done that's like this job. Use words from the job post.

  • List any campaigns you've led or been a part of and how they did. Use numbers to show success.
  • Show you can lead by mentioning teams you've guided. Say how many people you led.
  • For a new field, link your old job to this one. Say how you used to get the word out or work with others.

Essential skills for communication roles

When crafting your resume as a communications manager, highlighting the right skills is crucial. Let's focus on the skills you need and where to place them on your resume.

  • Strategic communication planning shows you can design and implement communication strategies.
  • Content creation proves your ability to produce engaging and relevant material.
  • Media relations indicates your experience with press releases and media outreach.
  • Brand management reveals your capacity to maintain and enhance a company's public image.
  • Social media management illustrates your skills in handling platforms like LinkedIn and Twitter.
  • Analytics proficiency shows you can measure the success of communication campaigns.
  • SEO knowledge shows you can increase online visibility.
  • CRM software expertise, like Salesforce, demonstrates your capability to manage stakeholder relationships.
  • Project management reflects your ability to oversee projects from conception to completion.
  • Editing and proofreading indicate your attention to detail and standard of quality.

Remember, you don't need to list every skill. Choose the ones that match your strengths and the job you want. Place them in a dedicated skills section for clarity and ease of scanning. This is important for Applicant Tracking Systems (ATS) which may screen your resume before a human sees it. Think of the skills section as a quick reference that can lead to a deeper exploration of your expertise in the experience section.

Quantify your impact

As a communications manager, showing your impact with numbers makes your resume stand out. Numbers speak louder than words when it involves your work's success. Think about how you can use data to show what you achieved.

Here are ways to use metrics:

  • Highlight any increase in social media engagement, like a 20% rise in followers or 30% more comments and shares.
  • Show how you improved internal communication by pointing out a 40% reduction in email overload or a 25% quicker response time.

Think about the results of your campaigns. If you led a campaign, how much did web traffic grow? Maybe you saw a 50% increase in website visitors. If you worked on customer newsletters, by how much did you boost open rates or click-through rates? Perhaps there was a 15% improvement in open rates.

Remember to include numbers that show cost savings or budget management, like negotiating deals that led to a 10% lower budget. If you do not know the exact numbers, estimate based on the info you have. Say you helped reduce the time to produce a press release by two hours, or you increased media coverage by five articles per month. These are strong points for your resume.

Show leadership and growth

When you apply for a job as a communications manager, showing your growth in your field is key. If you have moved up in your career, make sure to highlight this on your resume. Think about the times you've led a team or a project, and how you can show this experience.

Here are ways to include evidence of leadership or promotions:

  • 'Led a team of 5 in developing a new social media strategy, resulting in a 20% increase in engagement.'
  • 'Promoted from communications coordinator to communications manager after increasing press coverage by 30%.'

If you're not sure how to show leadership, think about any project where you were the one making decisions or guiding others. Even if you were not in a formal leadership role, you can still show these skills. For example, you might have trained new team members, or you might have been chosen to speak on behalf of your group at a conference. These are good ways to show you are ready for a communications manager role.

Showcase leadership in your role

When you're applying for a communications manager position, showing that you've led teams or projects is key. If you've been promoted, it's a powerful way to demonstrate your leadership ability. Think about the times you've guided a team, led a campaign, or were given more responsibility. Here's how to effectively show this on your resume:

  • Include titles and roles that reflect upward movement, such as 'Assistant to Communications Manager' followed by 'Communications Manager.'
  • List any leadership training or management courses you've completed, which show commitment to growing as a leader.

Even if you're unsure about your leadership experiences, consider times you took the lead on a project or initiative. Any instance where you directed a strategy, managed a team, or oversaw a successful campaign counts. Use bullet points like these to illustrate:

  • 'Spearheaded a team of 5 to develop a new digital marketing strategy, resulting in a 20% increase in online engagement.'
  • 'Promoted to team lead after successfully managing the company rebranding project.'

Remember, evidence of your ability to lead is what will set you apart. Make sure to show not just the title, but the impact you had in that role.

Tailoring your approach

When applying to small companies or startups, you want to show your ability to wear many hats. Highlight your experience in diverse tasks. Include phrases like, 'Managed social media campaigns, public relations, and internal communications.'

For larger companies like Google or Procter & Gamble, emphasize your specialization. Detail your roles in large-scale projects or campaigns. Use phrases such as, 'Led a team of five in executing a $1M global marketing campaign.'

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