In your work experience, include specific metrics that show your impact. In marketing, numbers speak loudly. Share increases in web traffic, conversion rates, or successful campaign results you achieved.

This shows you understand important targets in marketing and can work to meet them.

Focus on digital marketing skills relevant today. Mention any experience with social media, email campaigns, SEO, or content creation.

Marketing is often digital now, so these abilities are in demand. Including them makes you a more attractive candidate for marketing roles.

You want to show you can market yourself as well as you can market products. Make sure your resume speaks to the specifics of marketing work. This means customizing your past experience to highlight how it can help in a marketing job. Show you understand the industry and can meet its needs. Use clear examples that show how your skills will help in this field.

• Point out projects where you increased brand awareness or sales. Use phrases like boosted product visibility by 30% or grew online sales by 25%.
• If you are aiming for a leadership role, show your team skills. List the number of people you managed or major projects you led. Use simple terms like led a team of 10 or managed a major product launch.
• When coming from another job type, link your skills to marketing work. If you organized events in your last role, say how it can help plan marketing campaigns. Use terms like planned and executed 5+ successful promotional events.

When you craft your marketing resume, selecting the right action verbs can make your experience stand out. You want to show potential employers that you're someone who gets things done. Think about what tasks you've completed in past roles and how you can describe them with energy and clarity.

Good verb choice can help you paint a clear picture of your skills and achievements. Look for words that are specific to the tasks in marketing, such as campaign management or content creation. These verbs should convey your ability to create, engage, and analyze effectively.

• To highlight your ability to attract and retain customers, use verbs like attracted, retained, engaged, expanded, and captured.
• For showing expertise in content creation, try authored, designed, produced, developed, and created.
• If you've been involved in campaign strategy, verbs such as orchestrated, managed, executed, planned, and implemented can be effective.
• To demonstrate your analytical skills, incorporate verbs like analyzed, measured, assessed, tracked, and reported.
• Highlight team leadership and collaboration with verbs like led, coordinated, directed, motivated, and collaborated.

Want inspiration for other action verbs you can use? Check out synonyms to commonly used action verbs like Spearhead, Coordinate, Aided, Worked, Managing.

If you've moved up the ranks in marketing or taken on leadership roles, make sure to show this on your resume. A clear track of growth can set you apart from other candidates. Here are ways you can reflect this experience:

• Use bullet points to list roles where you led a team, planned a campaign, or managed a project. For example, 'Led a team of 5 in developing a social media strategy that increased engagement by 30%'.
• Mention any awards or recognition you received for your leadership or marketing skills. This can include 'Employee of the Month' or 'Best Campaign Award'.

Think about times when you took the lead, even if you weren't in a formal management position. Did you guide a project, mentor a new team member, or suggest a successful strategy? These are all good examples of leadership. Include these experiences to show you're ready for a role with more responsibility.

When you write your resume, make sure to show skills that are related to the kind of marketing job you want. Here's a list of skills you might include:

• SEO (Search Engine Optimization)
• Google Analytics
• Content creation
• Social media management
• Email marketing
• PPC (Pay-Per-Click advertising)
• CRM software (like Salesforce)
• Market research
• Brand management
• Marketing automation tools

You don't need every skill on this list. Choose the ones that match the job you are applying for. For example, if you want a job in digital marketing, strong skills in SEO and Google Analytics are good to show. If you're more into creative work, focus on content creation and brand management.

Put these skills in a dedicated section on your resume. This helps computer programs called ATS (Applicant Tracking Systems) see your skills easily. Many hiring managers use ATS to find good resumes. So by doing this, you have a better chance at getting noticed.

When you write your resume, showing your impact with numbers makes a strong case for your skills. Numbers help hiring managers see the exact value you can bring to their team. Here are ways to add numbers to your marketing experience:

• Include the percentage increase in social media engagement you achieved, like a 25% rise in likes or 30% more shares.
• Show how much you grew the email subscriber list, such as adding 10,000 new subscribers in a year.

Think about the outcomes of your marketing campaigns. Did they lead to more website visitors? Mention the 40% increase in web traffic. Did sales go up? Write about the 15% boost in sales revenue. If you're not sure about exact numbers, estimate based on the data you have. It's better to show estimated results than none at all.

• If you helped cut costs, say how much, like reducing marketing expenses by $5,000 per quarter.
• Talk about time savings, for example, by introducing a new tool that cut down campaign setup time by 20 hours per month.

Use numbers in your resume to show clear results. This will help you stand out as a candidate who can truly add value to a marketing team.

If you are applying to small companies or startups, like HubSpot or Buffer, focus on showing your versatility. Highlight a wide range of skills and responsibilities. Mention that you can handle various tasks in a fast-paced environment.

For larger companies, like Google or Procter & Gamble, focus on specialization. Show deep expertise in particular areas, like social media strategy or content marketing. Use phrases like “expert in digital advertising” or “specialized in SEO campaigns.”