7 Brand Marketing Manager Resume Examples for 2024
Effective resumes for brand marketing managers must highlight strong strategic skills and proven results. This article offers detailed resume examples and practical advice to help you stand out in a competitive market. Learn how to clearly showcase your key achievements, technical skills, and industry-specific experience.
Compiled and approved by
Last updated on
See history of changes
Next update scheduled for
At a Glance
Here's what we see in the best brand marketing resumes:
-
Numbers Show Impact: The best resumes show impact with numbers. Use metrics like
increase in sales ,growth in market share ,reduction in costs , andimproved customer engagement .
-
Show Relevant Skills: Include skills on your resume that you have and are mentioned on the job description. Some popular ones are
SEO ,content marketing ,Google Analytics ,PPC , andbranding . But don't include all of them; choose the ones you have and are mentioned in the JD.
-
Highlight Digital Expertise: This industry wants digital skills. You should mention
experience with social media ,managing online campaigns , andusing digital tools .
Example #1
Brand Marketing Manager
Resume Sample
Your Name
Brand Marketing Manager
EXPERIENCE
Resume Worded January 2021 - Present
Brand Marketing Manager
Increased brand awareness by 35% through the implementation of a comprehensive digital marketing campaign using Google Analytics and SEO optimization techniques.
Spearheaded a cross-functional team to develop and launch a new product line, resulting in a 20% increase in quarterly revenue.
Orchestrated a partnership with influential industry bloggers, boosting social media engagement by 50% and reducing customer acquisition cost by 15%.
Developed and executed an email marketing strategy that increased click-through rates by 42%, leveraging A/B testing and segmentation techniques.
Managed a $1 million annual marketing budget, achieving a 25% reduction in costs through strategic vendor negotiations and resource optimization.
Coached.com June 2018 - December 2020
Assistant Brand Manager
Executed annual marketing plans leading to a 30% improvement in brand recall through targeted campaigns and content marketing.
Collaborated with the sales team to design promotional materials which increased lead generation by 18%.
Analyzed market trends and consumer insights to identify opportunities, resulting in a 12% rise in market share.
Procter & Gamble March 2015 - May 2018
Marketing Specialist
Implemented social media strategies that increased follower growth by 25% year-over-year on platforms including Facebook and Instagram.
Optimized PPC campaigns on Google AdWords to achieve a 20% increase in ROI.
Conducted competitor analysis to benchmark performance and inform strategic adjustments, leading to a 15% revenue boost.
Unilever July 2013 - February 2015
Marketing Coordinator
Coordinated events and trade shows that generated over 1,500 quality leads and enhanced brand visibility.
Developed and managed content for corporate blog, increasing website traffic by 30% in one year.
EDUCATION
Resume Worded University May 2020
Master of Business Administration - Marketing Strategy
Completed with a focus on Digital Transformation and Brand Management
Resume Worded Academic Center June 2013
Bachelor of Science - Marketing
Graduated Magna Cum Laude
Involved in Student Marketing Association (Part-time)
SKILLS
Marketing Tools: Google Analytics, SEMrush, Moz, Hootsuite, Mailchimp, HubSpot
Creative Software: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, Figma
Data Analysis: Microsoft Excel (Advanced), SQL (Intermediate), Tableau (Intermediate)
Languages: English (Native), Spanish (Conversational), Mandarin (Basic)
OTHER
Certifications: Google Analytics Certified (2022), HubSpot Content Marketing Certification (2021)
Awards: Marketing Campaign of the Year - Resume Worded Annual Awards (2022), Top Assistant Brand Manager - Coached.com (2019)
Volunteering: Social Media Consultant for Non-Profit Organization (2021 - Present)
Professional Affiliations: American Marketing Association (AMA) - Active Member, Public Relations Society of America (PRSA) - Member
Get feedback on your resume
Want to know if your resume stands out in the competitive brand marketing field? Our resume scoring tool gives you instant, unbiased feedback on your resume's strength. It checks for key elements that hiring managers look for when reviewing applications for brand marketing roles.
Upload your resume now to get a clear score and useful tips to improve it. This free assessment will help you understand how well your resume shows your skills and experience in brand strategy, campaign management, and market analysis.
...
Example #2
Brand Marketing Manager
Resume Sample
Your Name
Brand Marketing Manager
EXPERIENCE
Coached.com November 2020 - Present
Brand Marketing Manager
Boosted product adoption by 40% through targeted digital advertising strategies on platforms like LinkedIn and Twitter.
Formed strategic alliances with regional influencers, increasing brand engagement by 60% and achieving a 25% reduction in churn rate.
Led a rebranding initiative that culminated in a 22% increase in customer retention rates and a refreshing visual identity for the company.
Enhanced customer segmentation efforts, resulting in a 30% improvement in targeted advertising performance.
Leaded a cross-departmental team in launching a new loyalty program that saw a 15% spike in repeat purchases.
Resume Worded April 2017 - October 2020
Senior Marketing Executive
Launched a nationwide marketing campaign that resulted in a 150% increase in social media mentions and an additional 20,000 followers.
Developed data-driven marketing strategies that improved conversion rates by 35% across multiple online platforms.
Executed influencer marketing campaigns in coordination with celebrity endorsements, contributing to a 50% growth in sales.
Nike September 2014 - March 2017
Marketing Consultant
Advised on digital marketing initiatives that resulted in a 27% increase in website traffic and a 20% boost in online store sales.
Instrumented customer satisfaction surveys to gather insights, leading to a 15% improvement in product features.
Worked with the design team to produce marketing collateral, contributing to a 40% increase in offline conversions.
Apple June 2013 - August 2014
Marketing Intern
Assisted in the launch of new product campaigns, achieving a 10% increase in pre-orders.
Generated content for social media channels, increasing engagement rates by 15%.
Organized promotional events that attracted over 500 attendees and boosted local brand recognition.
EDUCATION
Resume Worded University May 2017
Master of Business Administration - Marketing
Part-time alongside Senior Marketing Executive role
Resume Worded Academic Center June 2013
Bachelor of Science - Business Administration
Concentration in Brand Management
Graduated with Honors
SKILLS
Marketing Tools: Google Analytics, HubSpot, Hootsuite, Moz, SEMRush, Ahrefs
Graphic Design: Adobe Photoshop, Adobe Illustrator, InDesign, Canva, Sketch, Figma
Content Management: WordPress, Drupal, Joomla, Magento, Squarespace, Wix
Additional Skills: SEO/SEM, Market Research, CRM Software (Salesforce, Zoho), Email Marketing (Mailchimp, Constant Contact), Social Media Advertising, Brand Development
OTHER
Certifications: Certified Digital Marketing Professional (CDMP - 2021), HubSpot Content Marketing Certification
Projects & Campaigns: Led rebranding initiative for Coached.com, increasing brand recognition by 35% in 6 months.
Awards: Recipient of the 'Innovative Brand Strategy Award' at Resume Worded (2019)
Professional Development: Regular guest speaker on the topic of brand engagement at digital marketing seminars and webinars
Position your education wisely
Place your education section on your resume to match your work status. If you have recently finished a degree or a special course related to brand management, show this first. It will tell employers about your latest knowledge and skills.
If you have been working in brand management for some time, put your experience at the top, and your education further down. Focus on sharing degrees and courses that are most relevant to brand management.
Example #3
Brand Marketing Manager
Resume Sample
Your Name
Brand Marketing Manager
EXPERIENCE
Procter & Gamble February 2021 - Present
Brand Marketing Manager
Orchestrated a 40% increase in brand loyalty by launching customer-centric marketing initiatives and leveraging CRM tools.
Drove a 30% uptick in organic traffic through diligent content creation and SEO strategies.
Grew social media following by 35% through data-driven campaign optimizations on platforms such as Twitter and Instagram.
Enhanced cross-channel marketing efforts that resulted in a 50% rise in lead conversion rates.
Managed a diverse team of 10 marketing professionals, improving departmental efficiency by 25% through effective leadership and resource management.
Unilever August 2018 - January 2021
Digital Marketing Lead
Rolled out comprehensive digital marketing projects that achieved a 20% increase in sales revenue.
Collaborated with external agencies to boost PPC campaign performance, resulting in a 15% higher ROI.
Increased brand engagement by 30% through meticulously planned and executed email campaigns.
Coached.com January 2016 - July 2018
Marketing Manager
Launched a rebranding effort that generated a 25% uptick in customer satisfaction scores.
Improved lead nurture campaign effectiveness by 35% through personalized content and targeted messaging.
Led market research initiatives that informed product development and resulted in a 40% growth in market reach.
Resume Worded June 2014 - December 2015
Marketing Assistant
Supported the development of promotional content, which contributed to a 20% rise in website traffic.
Maintained and analyzed marketing databases, improving data accuracy and marketing effectiveness.
Assisted in the organization of community events that generated 500+ new customer sign-ups.
EDUCATION
Resume Worded Institute May 2015
Master of Business Administration (MBA) - Marketing
Cum Laude, Graduated top 10% of class
Resume Worded University May 2011
Bachelor of Arts in Communications - Public Relations
Strategic Communications Society President, Part-time during Marketing Assistant role
SKILLS
Marketing Tools: Google Analytics, Facebook Ad Manager, Hubspot, SEMrush, Hootsuite, Canva
Content & SEO: SEO Writing, Keyword Research, Link Building Strategies, Yoast SEO, Google Search Console, Moz Pro
Digital Advertising: PPC, Google AdWords, Bing Ads, LinkedIn Advertising, Retargeting Campaigns, Programmatic Buying
Languages: English (Native), Spanish (Conversational), French (Basic)
OTHER
Certifications: Google Analytics Certified (2022), Hubspot Content Marketing Certificate (2020)
Awards: Unilever Digital Marketing Excellence Award (2019), P&G Innovation Champion Award (2021)
Volunteering: Marketing Advisor for Non-Profit Organizations, Digital Marketing Skill Share Workshops Leader
Professional Memberships: American Marketing Association (AMA), International Association of Business Communicators (IABC)
Highlighting key skills
Emphasize experience with market analysis tools and social media platforms. Specific software proficiency can give you an edge.
Show examples of successful branding campaigns you have worked on. Outline your role and the impact it had.
Example #4
Senior Brand Marketing Manager
Resume Sample
Your Name
Senior Brand Marketing Manager
EXPERIENCE
Unilever April 2019 - Present
Senior Brand Marketing Manager
Executed a nationwide marketing initiative that increased market penetration by 25% and drove $5M in additional revenue.
Directed multi-channel marketing campaigns leveraging TV, radio, and digital media, leading to a 30% growth in brand recall.
Developed a robust competitive analysis framework that identified market opportunities and contributed to a 20% increase in market share.
Revamped the company's PR strategy, achieving a 40% rise in media coverage and improving the brand's public perception.
Managed a team of 15 marketing professionals, enhancing team productivity by 35% through effective leadership and training programs.
Procter & Gamble September 2015 - March 2019
Brand Marketing Manager
Drove a 30% boost in sales through the development and implementation of targeted marketing campaigns focused on key demographics.
Launched new product lines that yielded a 22% increase in year-over-year revenue.
Optimized customer segmentation strategies, resulting in a 15% improvement in marketing campaign ROI.
Devised and executed a social media strategy that expanded brand reach by 35% across major platforms.
Resume Worded January 2013 - August 2015
Marketing Specialist
Increased lead generation by 40% through data-driven marketing approaches and innovative content strategies.
Enhanced brand visibility by executing efficient PPC campaigns with a 25% higher conversion rate.
Conducted in-depth market research to support strategic marketing decisions, leading to a 20% uplift in campaign performance.
Coached.com July 2011 - December 2012
Marketing Analyst
Analyzed marketing data trends, providing actionable insights that improved campaign success rates by 15%.
Maintained an extensive marketing database, enhancing lead accuracy and reducing the sales cycle by 20%.
EDUCATION
Resume Worded University May 2012
Master of Business Administration - Marketing
Focus on Brand Development and Consumer Behavior Analysis
Resume Worded Institute March 2011
Professional Certified Marketer (PCM)
Completed alongside full-time position at Coached.com
SKILLS
Marketing Tools: Salesforce, HubSpot, Marketo, Google Analytics, SEMrush, Ahrefs
Content Management: WordPress, Drupal, Contentful, Adobe Experience Manager, Joomla, Magnolia
Design Software: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, Sketch, Figma, CorelDRAW
Languages: English (Native), Spanish (Fluent), Mandarin (Conversational)
OTHER
Certifications: Google Ads Certification (2022), Digital Marketing Institute Certification (2020)
Leadership: Guest Speaker at International Marketing Summit (2021), Mentor for Aspiring Marketers Program (2019 - Present)
Volunteering: Marketing Strategy Consultant for Non-Profit Education Foundation (2018 - Present)
Honors & Awards: Received Unilever Excellence in Branding Award (2020), Procter & Gamble Innovation Award (2017)
Ideal resume length
When crafting a resume as a brand marketing manager, you should aim for conciseness and relevance. If you're early in your career with less than 10 years of experience, a single-page resume will be enough to showcase your most significant achievements and skills. Make sure to prioritize key accomplishments that prove your ability to grow a brand's presence and design successful marketing campaigns.
For those with a broader range of experiences, especially senior-level candidates, two pages can be used to capture the depth of your career history. Focus on sharing your strategic insights, leadership in executing large campaigns, and success in increasing market share. Ensure that each experience listed is relevant to brand marketing and demonstrates your impact in this area. Remember, clarity is vital; maintain good readability by choosing a clear layout and avoiding small fonts or narrow margins.
Example #5
Junior Brand Marketing Manager
Resume Sample
Your Name
Junior Brand Marketing Manager
EXPERIENCE
Resume Worded May 2022 - Present
Junior Brand Marketing Manager
Contributed to a 15% increase in social media engagement through the execution of targeted content marketing strategies.
Assisted in the development and implementation of a new product launch plan, achieving a 10% increase in early adopter sales.
Analyzed market trends and competitor activities, providing insights that contributed to a 12% improvement in marketing campaign performance.
Coordinated cross-departmental meetings to ensure seamless execution of marketing plans, resulting in a 20% increase in team productivity.
Managed the company’s blog, generating a 25% increase in organic traffic through SEO-optimized content.
Coached.com January 2020 - April 2022
Marketing Coordinator
Assisted in organizing promotional events, driving a 15% increase in sign-ups and product inquiries.
Developed email marketing campaigns that achieved a 20% increase in open rates and a 10% rise in click-through rates.
Collaborated with the graphic design team to develop marketing materials that boosted lead conversion rates by 15%.
PepsiCo June 2019 - December 2019
Marketing Intern
Supported the execution of social media strategies, increasing followers by 10% across Facebook and Instagram.
Created content for various online channels, contributing to a 5% increase in website visits.
Assisted in market research initiatives, providing valuable insights that informed future marketing strategies.
Apple January 2019 - May 2019
Marketing Intern
Contributed to planning and execution of on-campus events, generating brand awareness among university students.
Developed and maintained a social media content calendar that improved engagement rates by 8% on Instagram.
EDUCATION
Resume Worded Institute May 2022
Master of Business Administration - Marketing
Specialization in Brand Management and Social Media Strategy
Resume Worded University May 2019
Bachelor of Science - Marketing
Cum Laude, GPA: 3.7/4.0
Part-time during Apple and PepsiCo internships
SKILLS
Marketing Tools: Google Analytics, Hootsuite, SEMrush, Mailchimp, Moz, BuzzSumo
Design & Editing: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Final Cut Pro
Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube
Data Analysis & Reporting: Excel (Advanced), Tableau, SPSS, Google Data Studio
OTHER
Certifications: Certified Digital Marketing Professional (CDMP - 2021), Google Ads Certification (2020)
Projects: Led a content marketing campaign that increased website traffic by 30% QoQ
Awards: Recipient of the Coached.com 'Outstanding Marketing Initiative' award (2021)
Professional Affiliations: Member of the American Marketing Association, Interactive Marketing Awards Judge (2022)
Showcasing creativity
Include a section for your portfolio or a link to a digital portfolio. This allows employers to see your creative work directly.
Describe any innovative strategies you developed. Highlight your ability to think outside the box and adapt to changing markets.
Example #6
Brand Marketing Manager specializing in Digital Strategy
Resume Sample
Your Name
Brand Marketing Manager specializing in Digital Strategy
EXPERIENCE
Resume Worded March 2021 - Present
Brand Marketing Manager specialising in Digital Strategy
Increased online sales by 25% through strategic implementation of digital marketing initiatives, utilizing SEO, SEM, and retargeting.
Implemented comprehensive data analytics tools that improved campaign tracking and led to a 15% reduction in customer acquisition costs.
Developed an influencer marketing program that expanded brand awareness by 45% and increased social media engagement.
Optimized e-commerce website UX/UI, resulting in a 30% improvement in conversion rates and a 20% reduction in bounce rates.
Led a cross-functional team in an omnichannel marketing campaign, achieving a 35% increase in customer lifetime value through synchronized online and offline efforts.
Coached.com July 2018 - February 2021
Digital Marketing Manager
Crafted and launched targeted digital advertising campaigns that resulted in a 60% ROI.
Enhanced email marketing strategy leveraging automation tools, increasing open rates by 25% and click-through rates by 20%.
Utilized Google Analytics and insights to drive a 40% increase in targeted traffic and improve lead conversion rates.
Philips January 2015 - June 2018
Social Media Strategist
Increased social media traffic by 35% using targeted campaigns on platforms such as Facebook, Instagram, and Twitter.
Implemented A/B testing strategies that improved social media ad performance by 15%.
Developed and maintained a social media calendar that increased consistency in posting and improved engagement by 20%.
Microsoft September 2013 - December 2014
Digital Marketing Coordinator
Supported digital marketing efforts by managing pay-per-click advertising campaigns with a 10% increase in conversion rate.
Generated and optimized content for blog and social media, improving organic search rankings and engagement.
EDUCATION
Resume Worded Institute May 2017
Master of Business Administration - Marketing
Focus on Digital Marketing Strategy and Analytics
Resume Worded University June 2013
Bachelor of Science - Marketing
Minor in New Media Communications
Award: Magna Cum Laude
SKILLS
Digital Marketing: SEO/SEM, Google Analytics, AdWords, Facebook Ads, Email Marketing, Content Strategy
Branding & Creative: Brand Development, Copywriting, Graphic Design Principles, Adobe Creative Suite, Video Production, Web Design
Strategy & Analysis: Market Research, Competitor Analysis, Consumer Behavior Modeling, SWOT Analysis, Budget Forecasting, A/B Testing
Project Management: Agile Methodologies, Cross-functional Team Leadership, Project Lifecycle Management, Stakeholder Engagement, Performance Tracking, ROI Optimization
OTHER
Certifications: Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (2020), Google Analytics Certified (2019)
Professional Development: Advanced Content Marketing Strategy Course - HubSpot Academy (2022)
Awards: Top Digital Strategist of the Year Award - Digital Marketing Association (2019)
Industry Contributions: Speaker at the Annual Digital Strategy Conference (2021), Published article in 'Marketing Monthly Review' on 'Emerging Digital Trends'
Make your resume ATS-friendly
When you apply for a job as a brand marketing manager, your resume may first be read by a machine, not a person. This machine is called an Applicant Tracking System (ATS). It scans your resume to see if you have the skills and experience the job needs. To make sure the ATS understands your resume, follow these tips:
- Use clear job titles like 'brand marketing coordinator' or 'marketing manager.' This helps the ATS match your experience with the job you want.
- Include keywords from the job description. For example, if the job needs someone good at 'digital marketing' or 'brand strategy,' make sure those words are in your resume.
Keep your resume format simple. Use headings like 'Work Experience' and 'Education.' The ATS can find your information easily this way. If you do this, you have a better chance to get your resume to a real person who can see how good you are for the job.
Example #7
Aspiring Brand Marketing Manager
Resume Sample
Your Name
Aspiring Brand Marketing Manager
EXPERIENCE
Self-employed January 2020 - Present
Freelance Marketing Consultant
Developed custom branding strategies for small businesses, resulting in a 15% increase in customer acquisition.
Crafted compelling content for client websites and social media, increasing online engagement by 20%.
Provided market research and competitive analysis that guided clients in refining their marketing messaging and campaigns, achieving a 10% boost in conversion rates.
Designed and implemented email marketing campaigns, resulting in a 25% increase in open rates and a 15% improvement in click-through rates.
Coached.com June 2017 - December 2019
Customer Service Manager
Improved customer satisfaction by 20% through the implementation of customer feedback systems and service improvements.
Developed training materials and conducted workshops for the customer service team, reducing resolution times by 25%.
Analyzed customer interaction data to identify trends and areas for improvement, leading to a 30% reduction in service issues.
Resume Worded March 2014 - May 2017
Sales Associate
Achieved sales targets consistently, contributing to a 10% annual revenue increase through enhanced sales techniques and customer relationship management.
Collaborated with the marketing team to develop in-store promotional materials that increased foot traffic by 15%.
Utilized CRM software to track and analyze customer interactions, improving follow-up processes and strengthening customer loyalty by 20%.
Best Buy September 2012 - February 2014
Retail Associate
Provided exceptional customer service, resulting in a 12% increase in repeat customers.
Executed in-store promotions that boosted sales by 8% during peak seasons.
Conducted inventory checks and managed stock levels, reducing stock redundancies by 10%.
EDUCATION
Resume Worded Institute March 2020
Certified Brand Manager
Participated in advanced workshops on brand development and digital marketing strategy
Resume Worded University May 2016
Bachelor of Business Administration - Marketing
Graduated with Honors, Concentration in Digital Marketing
Awarded the Resume Worded Innovator Scholarship for outstanding creative campaign proposal
SKILLS
Marketing Tools: Google Analytics, Hootsuite, Mailchimp, BuzzSumo, SEMRush, Facebook Ads Manager
Creative Suite: Photoshop, InDesign, Illustrator, Premiere Pro, After Effects, Canva
Content Management & CRM: WordPress, Squarespace, HubSpot CRM, Salesforce, Marketo, Pardot
Campaign Management: SEO/SEM strategies, A/B testing, Conversion rate optimization, User engagement tracking, Brand positioning, Trend analysis
OTHER
Certifications: Google Ads Certification (2021), Facebook Certified Digital Marketing Associate (2020)
Awards: Winner of the 2018 Coached.com Creativity in Customer Engagement Award
Professional Development: Attended the Annual Brand Marketing Conference (2019, 2021), Completed 'The Strategy of Content Marketing' course by UC Davis (2019)
Industry Engagement: Member of the American Marketing Association (AMA), Regular contributor to the 'Marketing Matters' online publication
Need more resume templates?