Navigating the job market for an entry-level marketing manager role can be challenging. This article offers proven resume examples and strategic advice to highlight your skills and experience. Learn what keywords to use, how to structure your resume, and which industry standards to follow. Your journey to a strong marketing career starts here.
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Here's what we see in the best resumes for this field:
Use Numbers To Show Impact: The best resumes use numbers to show impact. Common metrics include
Include Relevant Skills From The Job Description: Include skills on your resume that you have and are mentioned on the job description. Some popular ones are
Use Industry Keywords: Use keywords common in the marketing industry. Sample phrases include
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If you are aiming for an entry-level marketing manager role, you are likely a recent graduate, or you are about to graduate. Place your education section at the top of your resume. This immediately shows employers your academic background and explains your current status.
Include your degree, major, institution name, and graduation date. Highlight any relevant coursework, projects, or honors that relate specifically to marketing. This can make your resume stand out to hiring managers.
For a marketing entry-level role, highlight your social media marketing skills. Include any experience you have managing marketing campaigns on platforms like Facebook, Instagram, LinkedIn, or Twitter. Mention any tools or software you are familiar with.
Make sure to also include any successful results or metrics. For example, “Increased Instagram followers by 20% in six months.” This shows hiring managers your ability to drive engagement and achieve meaningful results.
Your resume should ideally be one page long. This is especially true for entry-level roles where you might not have extensive work experience yet. Keeping it to one page ensures that it is concise and easy to read.
Use bullet points and action verbs to describe your experiences. Only include the most relevant information. Cut out any older experiences, like high school activities, to make room for more recent, relevant accomplishments.
Include any internships or projects that are directly related to marketing. This could be a summer internship at a marketing firm, a class project that involved market research, or even your role in a student organization’s publicity team.
Describe your responsibilities and achievements in detail. Use action verbs and quantify your results where possible. This will show hiring managers that you have practical experience and are ready to hit the ground running.
When applying for an entry-level role in marketing management, it's key to get past automated resume screeners, often called Applicant Tracking Systems (ATS). These systems sort and rank resumes, so yours needs to match what they're looking for.
Make sure your resume includes the right keywords. Look at the job posting and use words that show up there. For example, if the job needs someone who can 'develop marketing campaigns,' make sure your resume says you have 'developed marketing campaigns.' Also, list any relevant software you know, like email marketing tools or analytics programs, as ATS often scans for these.
Format your resume in a simple way. Use clear headings and bullet points to make your experience easy to find. Avoid tables or images that the ATS might not read correctly. Keep your job descriptions brief and to the point. Remember, the goal is to make it easy for the system to see you're a good fit for a marketing management role at the start of your career.
To stand out, you need to show you've got what it takes for entry-level roles in marketing management. Mention specific marketing skills and relevant projects. This makes it clear you can do the job well. It's important to relate your past experiences to the key tasks of a marketing manager.
When you're applying for an entry-level role in marketing management, make sure to highlight the technical skills that show you can handle the job's demands. These skills are what an Applicant Tracking System (ATS) will look for and what a hiring manager expects to see.
Here's a list of hard skills you should consider including on your resume:
Choose skills that match the job you want. For example, if you're interested in digital marketing, focus on
When you create your resume, it's important to show employers how you've made a real difference. Using numbers helps you do that clearly. Even if you're just starting out, think about times you've used your skills to help a project or team succeed.
Here are ways to think about your experiences:
Remember, even small projects or school assignments can provide valuable metrics. Did you create a survey for a class project that led to a
Estimate the impact of your actions whenever possible. If you're not sure about exact numbers, use conservative estimates or ranges, like