9 Entry-Level Marketing Manager Resume Examples for 2024

Navigating the job market for an entry-level marketing manager role can be challenging. This article offers proven resume examples and strategic advice to highlight your skills and experience. Learn what keywords to use, how to structure your resume, and which industry standards to follow. Your journey to a strong marketing career starts here.

  Compiled and approved by Liz Bowen
  Last updated on See history of changes

  Next update scheduled for

At a Glance

Here's what we see in the best resumes for this field:

  • Use Numbers To Show Impact: The best resumes use numbers to show impact. Common metrics include click-through rate, lead generation, conversion rate, and cost per acquisition. These help quantify your achievements.

  • Include Relevant Skills From The Job Description: Include skills on your resume that you have and are mentioned on the job description. Some popular ones are SEO, Google Analytics, content management systems, social media marketing, and email marketing software. But don't include all of them, choose the ones you have and are mentioned in the JD.

  • Use Industry Keywords: Use keywords common in the marketing industry. Sample phrases include brand positioning, market analysis, and campaign optimization to catch the eye of hiring managers.

Example #1

Entry-Level Marketing Manager
Resume Sample

Your Name
Entry-Level Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2022 - Present
Marketing Coordinator
Executed a rebranding campaign, resulting in a 35% increase in brand awareness and a 20% boost in social media engagement within three months
Managed paid search marketing campaigns, reducing the cost-per-click by 15% and increasing click-through rates by 25%
Created and implemented email marketing strategies that increased open rates by 40% and conversion rates by 15%
Developed and led a content calendar that improved content publication consistency by 30% and led to a 25% increase in organic website traffic
Analyzed marketing data to provide strategic insights, leading to a 20% increase in lead generation and a 10% improvement in customer retention
HubSpot April 2020 - December 2021
Marketing Assistant
Assisted in optimizing social media platforms, resulting in a 50% increase in followers and a 25% engagement rate
Coordinated with the sales team on lead generation efforts, resulting in a 15% increase in qualified leads
Produced and analyzed the performance of digital marketing campaigns, reducing wasted ad spend by 10%
Coached.com June 2019 - March 2020
Social Media Intern
Launched and maintained a social media schedule that improved consistency and led to a 20% increase in engagement
Created engaging content and visuals that increased post reach by 150%
Monitored social media metrics and presented recommendations that improved cost-efficiency by 10%
EDUCATION
Resume Worded University May 2019
Bachelor of Business Administration - Marketing
Specialization in Digital Marketing and E-Commerce
Dean's List 2017-2019 (Top 10%)
Resume Worded Academic Center April 2020
Professional Certification in Digital Marketing
Completed alongside full-time role at HubSpot
Focused on SEO, Content Marketing, and Web Analytics
SKILLS
Digital Marketing: SEO, SEM, Google Analytics, Facebook Ads, Instagram Marketing, Email Campaigns, Content Strategy
Content Creation: Copywriting, Blogging, Adobe Photoshop, Video Editing, WordPress, Canva
Data Analysis: Excel, Tableau, CRM Systems (HubSpot, Salesforce), Google Data Studio, A/B Testing, Market Research
Software Tools: MS Office Suite, Slack, Trello, Asana, MailChimp, Hootsuite
OTHER
Certifications: Google Ads Certification (2021), Facebook Certified Marketing Associate (2020)
Leadership & Volunteering: Marketing Mentors Program Coordinator - Volunteering to mentor undergraduates interested in marketing careers
Awards: HubSpot Marketing Innovator Award (2020) - For exceptional performance in content marketing campaigns
Professional Development: Attended 'Marketing Analytics Summit' (2021) & 'The Digital Marketing Bootcamp' (2019)

Get your resume scored

Want to know if your resume stands out for entry-level marketing manager roles? Our resume scoring tool gives you a clear picture of where you stand. It checks your resume against key criteria that recruiters in the marketing industry look for.

Upload your resume now for a free, unbiased assessment. You'll get a score and tips on how to improve your chances of landing interviews. This feedback can help you create a resume that gets noticed by hiring managers.

...
Drop your resume here or choose a file.
English resumes in PDF or DOCX only. Max 2MB file size.
   100% privacyWe're committed to your privacy. Your resume will be scanned securely to give you confidential feedback instantly. Your resume is completely private to you and can be deleted at any time.
Example #2

Entry-Level Marketing Manager
Resume Sample

Your Name
Entry-Level Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com February 2021 - Present
Marketing Analyst
Conducted in-depth market research that informed product positioning strategy, leading to a 25% increase in market share
Developed and managed email marketing campaigns that increased click-through rates by 35% and conversion rates by 20%
Collaborated with the sales team to refine targeting strategies, resulting in a 15% increase in qualified leads
Implemented A/B testing for marketing materials, improving conversion rates by 20% and reducing bounce rates by 10%
Produced monthly reports using Google Analytics, leading to data-driven decisions that enhanced ROI by 15%
Salesforce June 2020 - January 2021
Digital Marketing Intern
Optimized SEO strategies that improved website traffic by 40% and search rankings by 25%
Managed PPC campaigns that reduced cost-per-acquisition by 10% and increased conversions by 15%
Created social media content that led to a follower growth of 30% and engagement rate of 20%
Resume Worded July 2019 - May 2020
Marketing Assistant
Supported email marketing initiatives that raised open rates by 25% and click-through rates by 15%
Conducted market research to identify customer needs, aiding in the development of new product features
Coordinated event planning and execution, leading to a 20% increase in event attendance
Amazon January 2018 - June 2019
Content Creator
Produced blog content that increased website traffic by 35% and engagement by 25%
Developed and distributed newsletters that achieved a 30% open rate and 15% click-through rate
Created video content that received 50,000 views within the first month of publication
EDUCATION
Resume Worded University May 2021
Master of Business Administration - Marketing
Focus on Consumer Behavior and Digital Strategy
Part-time program completed alongside full-time employment at Coached.com
Resume Worded Institute June 2019
Bachelor of Science - Marketing Management
Concentration in Digital Media and Analytics
Cum Laude; Member of Beta Gamma Sigma honor society
SKILLS
Digital Marketing: SEO, SEM, PPC, Google Analytics, Adobe Analytics, HubSpot
Content Creation: WordPress, Photoshop, InDesign, Premiere Pro, Content Strategy, Copywriting
Data Analysis: Excel (Advanced), Tableau, Google Data Studio, SQL, Power BI, A/B Testing
Certifications & Software: Certified Digital Marketing Professional (CDMP), Hootsuite, Salesforce Marketing Cloud, Asana, Slack
OTHER
Certifications: Google Analytics Certified, HubSpot Content Marketing Certified
Awards: Salesforce Marketing Champion Award 2020, Coached.com Outstanding Performance 2021
Volunteering: Social Media Consultant for Non-Profit Organizations, Mentor for Young Marketers Club
Projects: Developed a viral marketing campaign that increased brand engagement by 120%, Lead a webinar series on Social Media ROI

Place education section first

If you are aiming for an entry-level marketing manager role, you are likely a recent graduate, or you are about to graduate. Place your education section at the top of your resume. This immediately shows employers your academic background and explains your current status.

Include your degree, major, institution name, and graduation date. Highlight any relevant coursework, projects, or honors that relate specifically to marketing. This can make your resume stand out to hiring managers.

Example #3

Entry-Level Marketing Manager
Resume Sample

Your Name
Entry-Level Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Dropbox March 2021 - Present
Content Marketing Specialist
Developed content strategies that resulted in a 45% increase in organic traffic and a 20% increase in lead generation
Managed a blog that increased readership by 50% and engagement metrics by 30%
Collaborated with the SEO team to optimize content, improving keyword rankings by 35% and reducing bounce rates by 20%
Designed and executed email marketing campaigns, raising open rates by 35% and click-through rates by 25%
Generated and analyzed performance reports, leading to strategic adjustments that enhanced content efficiency by 20%
Google July 2019 - February 2021
Social Media Coordinator
Implemented social media campaigns that increased follower growth by 40% and engagement by 25%
Monitored social media trends and competitor activity, informing a 15% better-targeted content strategy
Collaborated on influencer partnerships that expanded reach by 30% and increased brand mentions by 50%
Resume Worded January 2018 - June 2019
Marketing Intern
Supported email marketing projects, achieving a 25% increase in the email list over six months
Coordinated with the design team to create visuals for social media, increasing post reach by 40%
Assisted with analytic reports that showed a 20% improvement in campaign performance
EDUCATION
Resume Worded Institute May 2021
Master of Science in Marketing Analytics
Capstone Project: 'Predictive Analysis of Consumer Behavior in Social Media Advertising'
Summa Cum Laude Honors
Resume Worded University May 2019
Bachelor of Business Administration - Marketing
Part-time studies during Marketing Intern role
Relevant Coursework: Digital Marketing, Consumer Psychology
SKILLS
Digital Marketing: SEO, SEM, PPC Campaigns, Google Analytics, A/B Testing, Conversion Optimization
Content Management: WordPress, HubSpot, Content Strategy, Copywriting, SEO Writing, Editorial Calendars
Social Media & Advertising: Facebook Ads, LinkedIn Marketing Solutions, Instagram Business, Buffer, Hootsuite
Analytics & Tools: Tableau, Salesforce Marketing Cloud, Marketo, CRM Systems, Excel (Advanced)
OTHER
Certifications: Google Analytics Certified, HubSpot Content Marketing Certified
Professional Development: Attended 'Marketing Analytics Conference 2022', 'Social Media Week New York' Workshop Participant
Leadership & Volunteering: Social Media Chair for 'Marketers without Borders', Monthly contributor to 'Marketing Mentors' Blog
Awards & Honors: Dropbox 'Top Performer' Award Q4 2022, Google 'Creativity in Campaign Strategy' Award 2020

Showcase social media skills

For a marketing entry-level role, highlight your social media marketing skills. Include any experience you have managing marketing campaigns on platforms like Facebook, Instagram, LinkedIn, or Twitter. Mention any tools or software you are familiar with.

Make sure to also include any successful results or metrics. For example, “Increased Instagram followers by 20% in six months.” This shows hiring managers your ability to drive engagement and achieve meaningful results.

Example #4

Junior Marketing Analyst
Resume Sample

Your Name
Junior Marketing Analyst
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com May 2022 - Present
Marketing Intern
Conducted competitive analysis, providing insights that influenced a 20% better-targeted marketing strategy
Supported digital marketing campaigns, increasing engagement rates by 15% and customer inquiries by 10%
Assisted in social media management, growing followers by 25% and interaction rates by 10%
Helped optimize SEO strategy, improving search engine rankings by 15% and organic website traffic by 20%
Collaborated on email marketing efforts, enhancing open rates by 25% and click-through rates by 15%
Walmart June 2020 - April 2022
Sales Associate
Implemented upselling techniques that increased average transaction value by 10%
Analyzed customer feedback, leading to a 15% improvement in customer satisfaction scores
Contributed to visual merchandising efforts, increasing footfall by 20% and sales by 15%
AT&T January 2019 - May 2020
Customer Service Representative
Resolved over 150 customer inquiries weekly, maintaining a satisfaction rating of 95%
Utilized CRM software to track customer interactions, improving response times by 20%
Identified customer pain points, contributing to a 15% decrease in recurring issues
Target July 2017 - December 2018
Cashier
Processed transactions efficiently, reducing wait times by 15% and improving customer satisfaction
Balanced cash register daily with 98% accuracy, ensuring minimal discrepancies
Received positive customer feedback for excellent service, leading to a 10% increase in repeat customers
EDUCATION
Resume Worded Institute April 2023
Certification in Digital Marketing
Focused on SEO, SEM, and analytics platforms
Part-time coursework alongside full-time internship
Resume Worded University May 2022
Bachelor of Science in Marketing
Specialized in consumer behavior and market research
Graduated with Cum Laude honors
SKILLS
Analytical Tools: Google Analytics, Tableau, SPSS, Microsoft Excel (Advanced), Salesforce, SQL
Digital Marketing: SEO/SEM, AdWords, Facebook Ads, Instagram Marketing, Twitter Analytics, Hootsuite
Content Management: WordPress, Joomla, Drupal, Contentful, Adobe Experience Manager, HubSpot CMS
Languages: English (Native), Spanish (Professional Working)
OTHER
Certifications: Google Analytics Certified, Hootsuite Social Media Certification
Professional Development: Completed 'Influencer Marketing Mastery' course on LinkedIn Learning, Advanced Google AdWords training
Volunteering: Social Media Manager for local animal shelter, increased adoption rate by 30% through targeted campaigns
Projects: Developed and executed a viral marketing campaign for a start-up, resulting in a 150% increase in web traffic

Keep it to one page

Your resume should ideally be one page long. This is especially true for entry-level roles where you might not have extensive work experience yet. Keeping it to one page ensures that it is concise and easy to read.

Use bullet points and action verbs to describe your experiences. Only include the most relevant information. Cut out any older experiences, like high school activities, to make room for more recent, relevant accomplishments.

Example #5

Digital Marketing Specialist
Resume Sample

Your Name
Digital Marketing Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Microsoft March 2021 - Present
Digital Marketing Coordinator
Developed and executed digital marketing campaigns that increased lead generation by 30% and online sales by 25%
Optimized paid search and display campaigns, reducing cost-per-acquisition by 20% and improving ROI by 15%
Led a team to enhance landing pages, resulting in a 25% increase in conversion rates
Implemented retargeting strategies that improved customer retention by 20% and repeat purchase rates by 10%
Analyzed campaign performance through Google Analytics, providing insights that boosted overall marketing efficiency by 20%
Resume Worded January 2020 - February 2021
Marketing Coordinator
Developed email marketing campaigns with a 35% open rate increase and a 20% click-through rate improvement
Coordinated social media strategies that resulted in a 40% increase in followers and a 30% engagement increase
Conducted market research that informed product launch strategies, leading to a 15% higher customer acquisition
Coached.com June 2018 - December 2019
Content Creator
Produced high-quality content that increased blog traffic by 40% and social shares by 25%
Implemented SEO best practices, improving page rankings by 35% and organic traffic by 20%
Analyzed engagement metrics to optimize content strategy, resulting in a 30% increase in reader retention
Adobe January 2017 - May 2018
Marketing Intern
Assisted in managing social media accounts, increasing followers by 20% and engagement by 15%
Supported email marketing efforts, improving open rates by 25% and conversion rates by 10%
Performed competitor analysis that provided insights to enhance marketing strategies
EDUCATION
Resume Worded Institute May 2021
Master of Science - Digital Marketing
Thesis on 'The Impact of AI on Consumer Behavior Analytics'
Resume Worded University May 2017
Bachelor of Arts - Communications
Concentration in New Media
Part-time (During tenure at Adobe)
SKILLS
Digital Marketing Tools: Google Analytics, SEMrush, Moz, Ahrefs, HubSpot, Marketo
Content Management Systems: WordPress, Joomla, Drupal, Magento, Squarespace, Wix
Advertising Platforms: Google Ads, Bing Ads, Facebook Business Manager, LinkedIn Campaign Manager, Twitter Ads, Instagram Ads
SEO & SEM: Keyword Research, On-page Optimization, Link Building, PPC Campaigns, Conversion Rate Optimization, Retargeting Strategies
OTHER
Certifications: Google Ads Certified, HubSpot Content Marketing Certified, Facebook Blueprint Certified
Volunteering: Digital Marketing Consultant for Non-Profit Organizations, Social Media Strategy Volunteer for Local Community Center
Professional Development: Advanced Google Analytics Training Course, Marketo Engage Training Program, LinkedIn Learning SEO Foundations
Publications: Authored 'Effective Content Strategies' Ebook, Regular Contributor to Marketing Blogs on Medium and LinkedIn

Include internships and relevant projects

Include any internships or projects that are directly related to marketing. This could be a summer internship at a marketing firm, a class project that involved market research, or even your role in a student organization’s publicity team.

Describe your responsibilities and achievements in detail. Use action verbs and quantify your results where possible. This will show hiring managers that you have practical experience and are ready to hit the ground running.

Example #6

Senior Marketing Manager
Resume Sample

Your Name
Senior Marketing Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com January 2020 - Present
Marketing Manager
Led a team of 10 in the development and execution of comprehensive marketing strategies, resulting in a 35% increase in revenue
Implemented multi-channel marketing campaigns that boosted customer acquisition by 40% and retention by 20%
Developed data-driven marketing initiatives that improved ROI by 25% and reduced customer churn by 15%
Collaborated with product teams to align marketing and product strategies, leading to a 30% faster time-to-market
Enhanced the company's digital presence, driving a 50% increase in organic traffic and a 20% rise in conversion rates
Google June 2017 - December 2019
Marketing Supervisor
Supervised a team of 5, achieving a 30% increase in team productivity and project completion rates
Overhauled the email marketing strategy, increasing open rates by 35% and click-through rates by 20%
Optimized PPC campaigns, reducing cost-per-click by 15% and generating 25% more leads
Amazon January 2015 - May 2017
Marketing Specialist
Launched targeted advertising campaigns that increased product visibility by 45% and sales by 30%
Conducted market analysis to identify opportunities, contributing to a 20% growth in market share
Collaborated with cross-functional teams to ensure cohesive branding across all marketing channels
Salesforce March 2012 - December 2014
Marketing Coordinator
Assisted in executing marketing plans, leading to a 20% increase in campaign effectiveness
Created content calendars that improved content publication consistency by 30%
Monitored key performance indicators, delivering insights that improved overall marketing performance by 15%
EDUCATION
Resume Worded Institute June 2014
Master of Business Administration - Marketing
Specialization in Digital Strategy and Analytics
Resume Worded University May 2010
Bachelor of Arts - Communications
Cum Laude; Concentration in Public Relations
SKILLS
Digital Marketing: SEO, SEM, Google Analytics, AdWords, Facebook Ads, Marketo, HubSpot
Content Development: Copywriting, Content Management Systems, WordPress, A/B Testing, Video Editing, Photoshop
Data Analysis: Tableau, SQL, Excel (Advanced), CRM Systems (Salesforce), Web Analytics, ROI Analysis
Project Management: Agile Methodologies, Scrum, Asana, Trello, Microsoft Project, Risk Management
OTHER
Certifications: Certified Digital Marketing Professional (CDMP - 2021), Google Analytics IQ Certification (2019)
Professional Development: Advanced Leadership Training Program (2022), Strategic Internet Marketing Course (2018)
Speaking Engagements: Keynote Speaker at Digital Marketers Annual Conference (2021), Panelist for Web Analytics Forum (2019)
Awards & Honors: Marketing Pro of the Year - Resume Worded Industry Awards (2020), President's Club - Top Performer at Google (2019)

Beat the resume bot

When applying for an entry-level role in marketing management, it's key to get past automated resume screeners, often called Applicant Tracking Systems (ATS). These systems sort and rank resumes, so yours needs to match what they're looking for.

Make sure your resume includes the right keywords. Look at the job posting and use words that show up there. For example, if the job needs someone who can 'develop marketing campaigns,' make sure your resume says you have 'developed marketing campaigns.' Also, list any relevant software you know, like email marketing tools or analytics programs, as ATS often scans for these.

Format your resume in a simple way. Use clear headings and bullet points to make your experience easy to find. Avoid tables or images that the ATS might not read correctly. Keep your job descriptions brief and to the point. Remember, the goal is to make it easy for the system to see you're a good fit for a marketing management role at the start of your career.

Example #7

Marketing Project Manager
Resume Sample

Your Name
Marketing Project Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Apple Inc. May 2021 - Present
Marketing Project Manager
Directed a cross-functional team of 10 to roll out a new product marketing campaign, increasing quarterly sales by 15% through strategic use of digital, print, and social media channels
Implemented data-driven decision making using Google Analytics and Tableau, resulting in optimized marketing spend and a 20% increase in conversion rates over 6 months
Spearheaded an influencer partnership program, collaborating with 15 influencers to reach 2 million users, resulting in a 30% growth in social media engagement
Streamlined project management processes using Asana, leading to a 25% reduction in project completion times and saving the company an estimated $100K annually
Developed and executed a content marketing strategy that increased website traffic by 40% over 8 months and boosted the SEO ranking to the top 10 for targeted keywords
Launched a targeted email marketing campaign using Mailchimp, achieving a 22% open rate and a 12% click-through rate, contributing to a 10% increase in monthly revenue
Reduced customer acquisition costs by 18% through precise audience segmentation and targeted advertising on Facebook and Instagram
Google June 2019 - April 2021
Junior Marketing Coordinator
Orchestrated the planning and execution of 5 marketing events annually, generating over 500 qualified leads and enhancing the company's brand presence
Developed and managed social media campaigns on LinkedIn and Twitter, increasing followers by 35% within a year through high-quality, engaging content
Collaborated with product teams to create marketing collateral for 3 product launches, resulting in a 10% boost in initial sales and positive media coverage
Coca-Cola Company January 2018 - May 2019
Marketing Intern
Assisted in developing a market research report that identified emerging consumer trends, helping to shape the company's new product strategy and projected to increase market share by 5%
Executed a social media campaign on Instagram that reached 500,000 users and drove a 25% increase in brand awareness among the target demographic
Conducted competitive analysis to identify gaps in the market, aiding in the repositioning of a flagship product and expected to boost sales by $1M annually
Nike June 2017 - December 2017
Digital Marketing Intern
Created and analyzed Google AdWords campaigns, improving click-through rates by 15% and generating 10,000 additional visitors to the website over a 3-month period
Contributed to the redesign of the company’s email newsletter, increasing the open rate by 20% and the click-through rate by 12%
Analyzed performance metrics using Excel and Google Analytics, presenting findings to senior management and recommending actionable insights that improved campaign effectiveness
EDUCATION
Resume Worded University May 2021
Master of Business Administration (MBA)
Focus: Marketing and Strategic Management
Resume Worded Academic Center May 2019
Bachelor of Science in Marketing
Graduated Cum Laude
Marketing Club President
SKILLS
Marketing Tools: Google Analytics, HubSpot, Marketo, Hootsuite, Salesforce, Mailchimp
Project Management: Asana, Trello, JIRA, Microsoft Project, Basecamp, Wrike
Design & Media: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Final Cut Pro, Figma
Languages: English (Native), Spanish (Conversational)
OTHER
Certifications: Project Management Professional (PMP) Certification, Google Ads Certification
Awards: Apple Inc. Employee of the Year (2022), Coca-Cola Excellence in Internship Award
Leadership & Volunteering: Marketing Mentor at Resume Worded Foundation, Volunteer Coordinator at Local Food Bank
Projects: Led a successful rebranding campaign for Nike's digital platforms

Customizing your resume

To stand out, you need to show you've got what it takes for entry-level roles in marketing management. Mention specific marketing skills and relevant projects. This makes it clear you can do the job well. It's important to relate your past experiences to the key tasks of a marketing manager.

  • List any marketing tools you're skilled in, like Google Analytics or Hootsuite.
  • Show experience that involves strategy by mentioning campaigns you've helped with or events you've promoted.
  • If you're coming from a different field, link your skills – like project management in an event you've coordinated – that apply to marketing.
Example #8

Marketing Communications Specialist
Resume Sample

Your Name
Marketing Communications Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Adobe Systems February 2022 - Present
Marketing Communications Specialist
Spearheaded a cross-channel marketing campaign that increased brand engagement by 45% over six months using Adobe Creative Cloud tools and advanced data analytics.
Implemented a storytelling strategy leveraging market research, resulting in a 30% increase in newsletter CTRs, driving significant lead generation.
Developed customer segments based on behavioral data, optimizing personalized email campaigns and boosting conversion rates by 25%.
Collaborated with IT to automate marketing workflows, reducing campaign execution time by 40% through efficient project management.
Coordinated content creation across teams, producing high-impact materials that increased web traffic by 50% in the first quarter.
Led a team of four in redesigning the corporate blog, resulting in a 60% increase in organic traffic and a 20% rise in social shares.
Utilized A/B testing to refine messaging and visuals, boosting ad click-through rates by 35% by aligning content with audience preferences.
Intel Corporation June 2019 - January 2022
Communications Coordinator
Executed a PR strategy that increased media coverage by 150% within a year, fostering stronger industry relationships and improving brand perception.
Managed social media channels, growing the community size by 60% and engagement by 40% through strategic content planning and creative campaigns.
Designed and launched an internal newsletter, enhancing employee engagement by 35% as measured by feedback and participation rates.
PepsiCo January 2017 - May 2019
Assistant Brand Manager
Conducted extensive competitive analysis contributing to a new product launch that captured 10% market share within the first year.
Coordinated with external agencies to produce a TV campaign that reached over 5 million viewers, resulting in a 20% sales increase.
Led market research initiatives that informed product enhancement strategies, increasing customer satisfaction scores by 15%.
Nike, Inc. June 2016 - December 2016
Marketing Intern
Supported a digital marketing campaign that increased online sales by 20% by applying SEO best practices and content marketing techniques.
Assisted in organizing a major event that attracted over 2,000 attendees, achieving a 95% satisfaction rate among participants.
EDUCATION
Resume Worded University May 2021
Master of Business Administration - Marketing
Graduated with Honors
Resume Worded Academic Center May 2016
Bachelor of Arts in Communication Studies
Minors in Business Administration
SKILLS
Digital Marketing: SEO, SEM, Social Media Strategy, Email Marketing, Content Management, Google Analytics
Tools & Platforms: Adobe Creative Suite, Microsoft Office Suite, Salesforce, HubSpot, Hootsuite, Marketo
Project Management: Agile Methodology, Scrum Framework, Trello, Asana, JIRA, Slack
OTHER
Certifications: Certified Digital Marketing Professional (CDMP)
Awards: Intel Corporation Employee of the Month (March 2021)
Leadership & Volunteering: Marketing Volunteer for Non-Profit Organization

Essential skills for your resume

When you're applying for an entry-level role in marketing management, make sure to highlight the technical skills that show you can handle the job's demands. These skills are what an Applicant Tracking System (ATS) will look for and what a hiring manager expects to see.

Here's a list of hard skills you should consider including on your resume:

  • Market research
  • Data analysis
  • SEO/SEM
  • Content creation
  • Google Analytics
  • Social media management
  • Email marketing
  • CRM software
  • Project management
  • Advertising

Choose skills that match the job you want. For example, if you're interested in digital marketing, focus on SEO/SEM and Google Analytics. If your passion is content marketing, highlight your content creation and social media management abilities. Include these skills in a dedicated section on your resume for clarity. Remember, you don't need to have all these skills. Just show the ones you're good at and that relate to the job's needs. This approach helps your resume pass through ATS and catch a hiring manager's eye.

Example #9

Content Marketing Strategist
Resume Sample

Your Name
Content Marketing Strategist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
HubSpot March 2022 - Present
Senior Content Marketing Strategist
Orchestrated a comprehensive multi-channel content strategy that increased organic traffic by 37% in four months, using data-driven insights and SEO best practices.
Led a team of 5 writers and designers to produce a weekly newsletter that grew conversions by 25% in six months.
Revamped company blog structure and implemented content optimization techniques that reduced bounce rate by 15% within three months.
Developed a cross-departmental content calendar that improved campaign coordination, resulting in a 20% increase in product launch engagement.
Implemented A/B testing for email marketing campaigns, improving open rates by 18% and click-through rates by 11%.
Conducted market research to identify audience personas, leading to a 40% increase in engagement for targeted content pieces.
Trained and mentored junior team members in advanced content creation techniques, facilitating career development and team efficiency growth by 30%.
Adobe August 2019 - February 2022
Content Marketing Manager
Spearheaded a collaborative initiative that integrated video content, increasing user engagement by 28% over six months.
Optimized existing digital content resulting in a 33% rise in user interaction, leveraging advanced content management systems.
Coordinated with the analytics team to evaluate content performance, leading to informed adjustments that enhanced ROI by 15%.
Piloted a campaign that introduced user-generated content, expanding customer reach by 12% through strategic social media engagement.
LinkedIn June 2016 - July 2019
Content Specialist
Crafted compelling case studies that contributed to securing $1.5M in new business over two years through persuasive narrative techniques.
Analyzed and optimized landing page copy, which resulted in a 20% uptick in lead generation using split testing methodologies.
Collaborated with design and development teams to create a consistent brand voice across platforms, enhancing brand recognition by 25%.
Mailchimp January 2014 - May 2016
Junior Content Writer
Contributed to the development of fresh content ideas, achieving a 15% growth in blog readership by employing trend analysis.
Enhanced web pages with strategic keyword placements, increasing site visibility by 18% over a year.
Researched and wrote weekly articles that helped maintain an engaged subscriber base, expanding email newsletter sign-ups by 10%.
EDUCATION
Resume Worded University December 2018
Master of Business Administration (MBA)
Specialization in Digital Marketing
Resume Worded Institute March 2016
Certified Content Marketing Specialist
SKILLS
Content Management: WordPress, HubSpot CRM, Adobe Experience Manager, Google Analytics, Marketo, SEMrush
SEO & SEM: Keyword Research, On-Page SEO, Off-Page SEO, Google AdWords, PPC Campaigns, SEO Audits
Writing & Editing: Blog Writing, Copywriting, Technical Writing, Editorial Planning, Proofreading (Advanced), Content Strategy Development
OTHER
Certifications: Google Analytics Certification, HubSpot Content Marketing Certified
Awards: Content Marketing Award - Excellence in B2B Content (2021)
Projects: Led a team to launch a multi-channel content campaign that increased engagement by 30% in 6 months

Showcase your impact with numbers

When you create your resume, it's important to show employers how you've made a real difference. Using numbers helps you do that clearly. Even if you're just starting out, think about times you've used your skills to help a project or team succeed.

Here are ways to think about your experiences:

  • Did you help increase social media engagement? Mention the percentage increase in followers or likes.
  • Have you been involved in a marketing campaign? Talk about the growth in website traffic or conversion rates.

Remember, even small projects or school assignments can provide valuable metrics. Did you create a survey for a class project that led to a high response rate? That shows you can gather and use data effectively. Did your promotional strategy for a university event lead to a record number of attendees? That's proof of your ability to drive results.

Estimate the impact of your actions whenever possible. If you're not sure about exact numbers, use conservative estimates or ranges, like 20-30% increase in engagement. It's better to be approximate than to leave out your achievements altogether. Always be ready to explain how you arrived at these numbers in an interview. This shows you are honest and understand the value of your work.

Need more resume templates?

Quick links

Samples

Entry-Level Marketing Manager

Resume Sample #1

Entry-Level Marketing Manager

Resume Sample #2

Entry-Level Marketing Manager

Resume Sample #3

Junior Marketing Analyst

Resume Sample #4

Digital Marketing Specialist

Resume Sample #5

Senior Marketing Manager

Resume Sample #6

Marketing Project Manager

Resume Sample #7

Marketing Communications Specialist

Resume Sample #8

Content Marketing Strategist

Resume Sample #9


Insights