11 Entry-Level Public Relations Resume Examples for 2025

Starting a career in public relations requires a strong resume. This article provides successful resume examples and strategic advice to help you get noticed. Understand which skills to highlight and how to format your resume effectively. Get ready to make a good first impression and step into the public relations field with confidence.

  Compiled and approved by Diana Price
  Last updated on See history of changes

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At a Glance

Here's what we see in the best entry-level public relations resumes:

  • Use Numbers To Show Your Impact: The best resumes show clear impact using numbers. Examples include increased social media engagement, reduced response time by, boosted media coverage by, and grew follower count by.

  • Include Relevant Skills Mentioned On The Job Description: Include skills on your resume that you have and are mentioned on the job description. Some popular ones are press release writing, social media management, media relations, Cision, and SEO. But don't include all of them, choose the ones you have and are mentioned in the JD.

  • Show Familiarity With Digital Tools: Showing familiarity with digital tools is key. Use phrases like managed social media, used media databases, and analyzed engagement data to highlight this.

Example #1

Entry-Level Public Relations
Resume Sample

Your Name
Entry-Level Public Relations
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2022 - Present
Public Relations Associate
Generated 25% more media coverage by devising and executing a targeted press release strategy using SEMrush and Meltwater
Increased social media engagement 40% through strategic content planning and influencer partnerships, enhancing brand visibility
Drove a 15% surge in client satisfaction scores by developing personalized communication plans, utilizing HubSpot for automation and effective follow-ups
Optimized press release distribution, reducing processing time by 50%, with the implementation of a new CRM system
Secured feature stories in major publications like Forbes and TechCrunch, increasing the brand's online presence by 30%
Coached.com June 2021 - December 2021
Communications Intern
Elevated company’s social media followers by 10% within six months through engaging content creation and consistent posting schedule
Facilitated a 20% increase in event attendance by organizing and promoting three successful public events
Built media kits and press releases that resulted in coverage from 5 top-tier publications, boosting the company's credibility
PR Newswire June 2019 - June 2020
Marketing Intern
Boosted engagement rates by 25% by designing and implementing effective email marketing campaigns using Mailchimp
Assisted in the rebranding process that led to a 30% increase in website traffic through consistent messaging and updated visuals
Enhanced customer feedback scores by 15% via regular monitoring and analysis of social media sentiments
FleishmanHillard June 2018 - August 2019
Junior Content Writer
Improved website SEO rankings by 20 positions within three months through keyword optimization and content updates
Generated $50,000 in ad revenue by writing compelling articles that increased click-through rates by 5%
EDUCATION
Resume Worded University May 2021
Bachelor of Arts - Communications
Awards: Dean's List 2020 (Top 10%)
Relevant Coursework: Public Relations Writing, Digital Media Strategies
Resume Worded Institute August 2021
Certificate in Digital Marketing
Completed while working part-time as Communications Intern
Skills: SEO, Social Media Marketing, Google Analytics (Advanced)
SKILLS
Public Relations: Press Releases, Media Pitches, Crisis Communication, Event Planning, Reputation Management, Strategic Communication
Public Relations Tools: Cision, PRWeb, Meltwater, Hootsuite, Muck Rack, BuzzSumo
Digital Marketing: SEO, SEM, Google Analytics, Facebook Ads, Twitter Advertising, Email Marketing Campaigns
Digital Marketing: SEO (Advanced), Google Analytics (Advanced), SEMrush, Moz, HubSpot, MailChimp
Content Creation: Blogging, Copywriting, Video Production, Graphic Design (Adobe Creative Suite), Photography, Podcasting
Content Creation: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Microsoft Office (Excel, Word, PowerPoint)
Software & Tools: Cision, Hootsuite, HubSpot, Mailchimp, Asana, Microsoft Office Suite
Languages: English (Native), Spanish (Conversational)
OTHER
Awards: PR Rising Star Award (2020), Resume Worded University Dean's List (2020)
Projects: Developed and launched a comprehensive social media strategy for Coached.com, increasing engagement by 30% in six months
Certifications: Google Analytics Individual Qualification (2021), HubSpot Content Marketing Certification (2021)
Volunteering: Public Relations Volunteer, Local Animal Shelter (2020-Present)

Get your resume scored

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Example #2

Entry-Level Public Relations
Resume Sample

Your Name
Entry-Level Public Relations
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com February 2021 - Present
Public Relations Coordinator
Increased client media mentions by 35% through strategic press release campaigns aligned with editorial calendars
Spearheaded a crisis communication plan that reduced negative social media sentiment by 20% within a week, using tools like Sprout Social
Managed a press conference that enhanced company visibility and led to a 10% uptick in investor inquiries
Coordinated with cross-functional teams to produce compelling multimedia content, resulting in a 15% increase in audience engagement
Implemented data-driven strategies using Google Analytics that resulted in a 50% spike in website traffic
Resume Worded July 2019 - January 2021
PR Assistant
Amplified brand awareness by 25% via partnerships and community outreach activities, leveraging local influencers
Managed a social media campaign that resulted in a 30% increase in follower interactions and website clicks
Developed content for various marketing materials that contributed to a 10% boost in email open rates
Edelman June 2018 - June 2019
Communications Intern
Secured $10,000 in earned media value by crafting persuasive press releases and media kits
Coordinated 6 high-visibility events that increased client engagement by 40%
Enhanced newsletter click-through rates by 15% through strategic content planning and A/B testing
Weber Shandwick June 2017 - August 2018
Social Media Intern
Improved follower interactions by 25% by creating and curating engaging social media content
Raised brand awareness by 15% through innovative social media marketing campaigns utilizing Hootsuite
EDUCATION
Resume Worded University May 2019
Bachelor of Arts in Public Relations
Cum Laude
Head of the Public Relations Student Society
Resume Worded Institute April 2019
Certificate in Digital Marketing
Completed alongside full-time internship
Focused on SEO and Social Media Advertising
SKILLS
Social Media Platforms: Facebook, Twitter, Instagram, LinkedIn, Hootsuite, Buffer
Content Creation & Management: Canva, Adobe Creative Suite, WordPress, Google Analytics
Media Tools & Databases: Cision, Meltwater, Vocus, PR Newswire
Office & Communication: Microsoft Office Suite, Google Workspace, Slack, Zoom
OTHER
Certifications: Google Analytics Certified (2020), Hootsuite Social Marketing Certification (2021)
Volunteering: Public Relations Society of America - Committee Member (2019-Present)
Awards: New PR Talent of the Year - Coached.com (2021)
Projects: Managed a social media campaign that increased follower engagement by 120% (Coached.com), Spearheaded a press release strategy that garnered 30+ media placements (Edelman)

Position your education wisely

As someone starting out in public relations, your education section is vital. You should place it prominently on your resume. If you have recently graduated from a degree program, especially in communication, media studies, or marketing, your education should be listed right after your header. This shows hiring managers your relevant academic background early on.

Highlight any coursework or projects that relate to public relations, such as campaigns you have designed or communication theory you have mastered. If you have honed skills through internships or volunteering that link to public relations work, include these details as part of or just after your educational qualifications. Remember, show your strengths in organization and content creation. These are central to success in public relations roles.

Example #3

Entry-Level Public Relations
Resume Sample

Your Name
Entry-Level Public Relations
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded March 2022 - Present
PR Specialist
Increased media coverage by 40% through personalized media pitches and strategic relationships with journalists
Executed a digital PR strategy that resulted in a 25% rise in website traffic using SEMrush and Ahrefs
Developed a crisis communication plan that mitigated potential reputation damage, preserving 15% of client revenue
Led a team that produced engaging content, resulting in a 20% increase in social media engagement
Leveraged analytics tools to measure campaign performance, implementing changes that drove a 30% uptick in client satisfaction
Coached.com January 2021 - February 2022
Junior PR Executive
Facilitated a 25% increase in media coverage through effective story pitching and relationship building
Enhanced brand presence by managing a social media strategy that resulted in a 30% boost in engagement
Analyzed media trends to help develop PR strategies that led to a 20% increase in client acquisition rates
Ketchum June 2019 - December 2020
Marketing Intern
Executed email campaigns that increased open rates by 15% through targeted segmentation and compelling subject lines
Supported rebranding efforts, increasing website visits by 25% via cohesive messaging and updated visual elements
Monitored and reported on media coverage, providing insights that improved client communication strategies by 10%
Burson Cohn & Wolfe August 2018 - May 2019
Social Media Coordinator
Grew social media following by 20% through creative content and regular engagement with followers
Enhanced online reputation by monitoring social media sentiments and responding effectively to feedback
EDUCATION
Resume Worded University May 2018
Bachelor of Arts in Public Relations
Coursework included Strategic Communications and Media Ethics
Graduated with Cum Laude honors
Resume Worded Institute April 2020
Certificate in Digital Marketing
Completed with a focus on Social Media Analytics
Pursued part-time alongside professional commitments
SKILLS
Public Relations: Press Releases, Media Pitches, Crisis Communication, Event Coordination, Media Relations, Stakeholder Engagement
Digital Marketing: SEO/SEM, Google Analytics, AdWords, Content Management Systems, Email Marketing Campaigns, Social Media Advertising
Content Creation: Adobe Creative Suite, Canva, Copywriting, Blogging, Video Editing, Podcast Production
Languages: English (Native), Spanish (Conversational), French (Basic)

Show relevant projects

Highlight any PR-related projects you have worked on, like managing social media accounts, creating press releases, or organizing events. This practical experience is valuable, even if it was unpaid or during school.

If you participated in internships, volunteering, or student organizations related to PR, include these details to show your hands-on experience in the field.

Example #4

Junior Public Relations Specialist
Resume Sample

Your Name
Junior Public Relations Specialist
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Coached.com January 2023 - Present
Junior Public Relations Specialist
Enhanced company’s social media presence by 35% through targeted content strategy and active engagement with followers using Hootsuite
Coordinated media outreach campaigns that resulted in a 20% increase in media mentions across major platforms
Crafted compelling press releases and articles that generated a 25% rise in public interest
Implemented data-driven strategies that boosted client engagement by 40% within six months
Organized virtual events, increasing company’s online presence by 15% through effective promotion and media partnerships
Resume Worded June 2021 - December 2022
PR Intern
Increased client’s social media impressions by 10% through curated content and audience interaction
Facilitated community outreach programs that resulted in a 15% rise in public engagement
Composed press materials that secured coverage in notable publications, enhancing brand recognition by 25%
Ogilvy June 2020 - May 2021
Communications Intern
Boosted email campaign success rates by 20% with attention-grabbing content and effective targeting strategies
Supported the development of PR strategies that increased website visits by 30%
Increased newsletter click-through rates by 15% through precise editing and appealing layouts
MullenLowe June 2018 - May 2020
Marketing Assistant
Enhanced brand visibility by 25% through effective utilization of SEO and social media marketing
Grew engagement rates by 15% by developing innovative marketing content and strategies
EDUCATION
Resume Worded University May 2018
Bachelor of Arts - Public Relations
Minors in Marketing and Communications, Dean's List 2017 (Top 10%)
Resume Worded Institute February 2023
Professional Certificate in Digital Marketing
Included courses on social media strategy and SEO
SKILLS
Public Relations: Press Releases, Media Pitching, Crisis Management, Brand Promotion, Event Coordination, Stakeholder Engagement
Public Relations: Media Relations, Crisis Communication, Press Release Writing, Public Speaking, Event Management, Influencer Outreach
Digital Marketing: SEO/SEM, Google Analytics, Facebook Ads, LinkedIn Advertising, Email Marketing Campaigns, Content Creation
Marketing: SEO Optimization, Content Strategy, Social Media Management, Brand Management, Email Marketing, Market Research
Writing & Editing: AP Style, Copywriting, Proofreading, Blogging, Speech Writing, Newsletter Production
Tools & Software: Hootsuite, Google Analytics, Adobe Creative Suite, Microsoft Office, Canva, Mailchimp
Languages: English (Native), Spanish (Conversational)
OTHER
Certifications: HubSpot Content Marketing Certification (2022), Google Analytics Individual Qualification (2021)
Certifications: Google Analytics Certified (2022), Hootsuite Social Media Certification (2021)
Leadership & Volunteering: PRSSA (Public Relations Student Society of America) - President, 2020-2021
Awards: Recognition Award for Excellence in Public Relations - Resume Worded University (2020)
Awards: Ogilvy Intern of the Year (2021)
Volunteering: Social Media Manager for Local Animal Shelter (2021-Present)
Projects: Developed an influencer partnership program for a start-up beverage company (2022)

Ideal resume length

For an entry-level public relations role, you should aim to present your experience and skills on one page. This brief format forces you to prioritize your most relevant achievements. You might be new to the PR field, so focus on internships, part-time jobs, or projects that show your communication skills and creativity. These experiences are more likely to catch a hiring manager's eye.

Use clear, concise language to detail your accomplishments. For example, if you have experience with social media campaigns, highlight your ability to increase engagement or grow a following. If you have written press releases or blog posts, mention how you tailor messages for different audiences. Remember, the goal is to make every word count and to show you have a strong foundation in key PR tasks.

Example #5

Senior Public Relations Manager
Resume Sample

Your Name
Senior Public Relations Manager
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded March 2020 - Present
Senior Public Relations Manager
Led a team of 10 PR specialists, resulting in a 50% increase in team efficiency and media reach
Developed crisis management plans that mitigated potential PR disasters, preserving $1 million in brand value
Secured $200,000 in earned media through strategic press campaigns and relationship building with key media outlets
Orchestrated a comprehensive rebranding campaign, boosting website traffic by 30% and client inquiries by 20%
Implemented data analytics frameworks that improved campaign performance metrics by 35%
Coached.com February 2017 - February 2020
PR Manager
Executed a media relations strategy that resulted in 40% more positive media coverage
Implemented internal communication improvements that increased employee engagement scores by 25%
Led the development of a new corporate social responsibility program, enhancing public perception by 20%
Hill+Knowlton Strategies January 2014 - January 2017
Communications Specialist
Increased client portfolio by 30% by delivering tailored PR strategies and consistently high-quality service
Coordinated international media campaigns that contributed to a 25% rise in global brand awareness
Managed a series of high-profile events that improved client relations and boosted media coverage by 20%
Golin May 2012 - December 2013
PR Executive
Amplified campaign effectiveness by 25% through strategic partnerships and media buyouts
Improved media relations by 15% through consistent engagement and tailored communication strategies
Enhanced public perception by 30% through effective crisis management and proactive media outreach
EDUCATION
Resume Worded University May 2012
Master of Arts in Public Relations and Corporate Communications
Thesis on Emerging Social Media Trends
July 2017 (Part-time)
Professional Certification in Digital Marketing
Emphasis on Online Reputation Management
SKILLS
Public Relations: Media Relations, Press Releases, Content Creation, Public Affairs, Brand Management, Strategic Communications
Digital Marketing: SEO/SEM, Google Analytics, AdWords, Social Media Advertising, Email Marketing Campaigns, Web Content Management
Software: Cision, Meltwater, Hootsuite, Canva, Adobe Creative Suite, WordPress
Corporate Communications: Crisis Communication, Internal Communications, Stakeholder Engagement, Speech Writing, Corporate Social Responsibility, Investor Relations
OTHER
Professional Memberships: Public Relations Society of America (PRSA) - Since 2015, International Association of Business Communicators (IABC) Member
Certifications: Project Management Professional (PMP) Certification (2019), Google Analytics Certified (2020)
Awards: PRNews Digital PR Award for Best Online Newsroom (2018)
Volunteering: Pro Bono PR Consultant for Non-Profit Organizations (2021-Present)

Include digital skills

Emphasize your digital skills such as proficiency in social media platforms, content management systems, and graphic design software. These are crucial for public relations roles today.

Certificates in digital marketing or online communication are valuable. Mention any relevant courses or certifications you have completed.

Example #6

Entry-Level Public Relations with Digital Media Specialization
Resume Sample

Your Name
Entry-Level Public Relations with Digital Media Specialization
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Resume Worded January 2022 - Present
Public Relations Specialist
Increased online engagement by 40% through an integrated PR and digital media strategy using tools like Google Analytics and Hootsuite
Developed multimedia press releases, achieving a 30% higher open rate compared to traditional formats
Led a social media campaign that resulted in a 50% increase in followers using Facebook, Instagram, and LinkedIn
Optimized digital content for SEO, driving a 25% increase in organic traffic to the company’s website
Executed a video marketing strategy that enhanced brand visibility by 20% on YouTube and social media platforms
Coached.com June 2021 - December 2021
Digital PR Intern
Increased web traffic by 20% through targeted digital PR initiatives and collaboration with influencers
Enhanced online brand reputation by monitoring and managing online reviews and feedback effectively
Developed a content calendar that boosted blog engagement by 15% via SEO and keyword optimization
APCO Worldwide June 2019 - June 2020
Social Media Intern
Achieved a 40% boost in post engagements by creating shareable content focused on audience interests and trends
Implemented a social media listening tool, improving response times and customer satisfaction by 25%
Increased newsletter subscriptions by 10% by promoting signup incentives through social channels
Edelman July 2018 - May 2019
Digital Marketing Assistant
Optimized ad performance, leading to a 20% increase in click-through rates using targeted PPC campaigns
Increased social media impressions by 30% through effective hashtag strategies and community engagement
EDUCATION
Resume Worded University May 2021
Bachelor of Arts in Public Relations and Digital Media
Minors in Communication and Marketing
Graduated with Honors (Top 10%)
Resume Worded Institute March 2021
Google Analytics Certification
Awarded by Google
SKILLS
Digital Media Tools: Hootsuite, Google Analytics, Adobe Creative Suite, Canva, BuzzSumo, WordPress
Digital Media Tools: Hootsuite, Buffer, Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Google Analytics, Sprout Social
Social Media Platforms: Facebook Insights, Twitter Analytics, LinkedIn Marketing Solutions, Instagram Business, Pinterest Analytics, Snapchat Insights
Public Relations: Press Release Writing, Media Relations, Crisis Communication, Event Planning, Influencer Outreach, CSR Campaigns
Communication & SEO: SEO Optimization, Moz, SEMrush, MailChimp, Ahrefs, HubSpot
Techniques: SEO, Content Strategy, Social Media Ad Campaigns, Email Marketing, Metrics Reporting, Brand Management
Languages: English (Native), Spanish (Conversational)
OTHER
Certifications: Google Analytics Certified Professional (2022), Hootsuite Certified Social Marketing Professional (2020)
Certifications: HubSpot Content Marketing Certification (2022)
Volunteering: PR Committee Member, Local Community Events (2020-Present)
Volunteering: Social Media Coordinator at Community Outreach Program (2022-Present)
Projects: Developed and implemented a successful social media campaign for a non-profit, increasing engagement by 40%
Awards: Dean's List 2017-2018, Most Innovative PR Campaign Award (2021)
Professional Development: Attended 'Influence and Impact' PR Summit (2022), Active member of the Digital PR Strategies Forum
Awards: Dean's List, Resume Worded University (2020, 2021)

Beat the resume bots

When applying for entry-level public relations roles, your resume may first be read by an Applicant Tracking System (ATS) before it reaches human eyes. It's important to format your resume in a way that helps you get past these bots. Here are ways to do that:

  • Use standard section headings like 'Work Experience,' 'Education,' and 'Skills' so the ATS can find your information easily.
  • Include keywords from the job posting, such as 'press releases,' 'media lists,' or 'social media campaigns' to match the job description.

Remember, the goal is to make your resume both ATS-friendly and appealing to the hiring manager who will read it after the system selects it. Stick to simple, clear language and present your experiences in a way that shows you have the skills needed for public relations work.

Example #7

Transitioning to Entry-Level Public Relations
Resume Sample

Your Name
Transitioning to Entry-Level Public Relations
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Walmart September 2020 - Present
Retail Store Manager
Achieved a 20% increase in monthly sales by implementing customer-centric promotional campaigns and in-store events
Enhanced customer satisfaction scores by 15% through targeted communications and personalized shopping experiences
Managed social media profiles to promote in-store events, resulting in a 10% increase in customer foot traffic
Developed and executed community outreach programs, increasing local engagement by 25%
Conducted market analysis to tailor product offerings, leading to a 30% reduction in inventory waste
Coached.com January 2018 - August 2020
Administrative Assistant
Streamlined office communication, reducing response times by 20% through effective email management and coordination
Organized company-wide events that improved inter-departmental collaboration by 30%
Prepared reports and presentations that enhanced client communication by 15% using PowerPoint and Excel
Macy's May 2016 - December 2017
Sales Associate
Increased sales by 18% through personalized customer service and follow-up strategies
Enhanced product displays, boosting customer interest and improving store layout by 20%
Conducted product demonstrations, increasing customer engagement by 10%
Resume Worded June 2015 - April 2016
Customer Service Representative
Resolved 95% of customer inquiries on first contact by implementing effective communication techniques
Reduced call resolution time by 15% through streamlined processes and improved product knowledge
Boosted customer satisfaction scores by 10% through empathetic and efficient problem-solving strategies
EDUCATION
Resume Worded Institute May 2023
Certification in Public Relations
Completed part-time while working at Walmart
Resume Worded University December 2017
Bachelor of Arts in Communication
Specialization in Media Studies and Public Relations
SKILLS
Public Relations Tools: Cision, Meltwater, Hootsuite, Canva, Google Analytics, Facebook Insights
Public Relations: Press Releases, Media Outreach, Crisis Communication, Client Relations, Brand Management, Social Media Campaigns
Content Creation & Management: Adobe Creative Suite, WordPress, MailChimp, Yoast SEO, Final Cut Pro, Microsoft Office Suite
Software: Microsoft Office Suite, Google Workspace, Hootsuite, Canva, Salesforce, Mailchimp
Languages: English (Native), Spanish (Conversational)
Social Media Platforms: Twitter, LinkedIn, Instagram, TikTok, Pinterest, Facebook
Languages: English (Native), Spanish (Conversational), French (Basic)
OTHER
Industry Engagement: Member of the Public Relations Society of America
Certifications: Google Analytics Certification (2022)
Certifications: Google AdWords Certified, Facebook Blueprint Certified
Awards & Recognition: Employee of the Month, Walmart (Nov 2021)
Professional Development: Attended the National Public Relations Conference, 2021
Volunteering: Social Media Coordinator for Non-Profit Youth Soccer League
Volunteering: Public Relations Volunteer, Local Animal Shelter (2021)
Projects: Successfully managed and executed a community engagement project at Walmart, increasing local store footfall by 25% in 3 months

Show relevant skills

Tailor your resume to show you have the skills for an entry-level role in public relations. Focus on what you learned and how it applies to the job. Be clear and specific. This helps hiring managers see how you fit. Do this even if your experience is from class projects, internships, or volunteer work.

  • List communication tasks you've done, like writing press releases or managing social media accounts using phrases like Managed social media engagement.
  • Show how you've dealt with the public or planned events, using action verbs and specific outcomes like Coordinated a community charity event with 200+ attendees.
  • If you have experience from a different area, connect it to public relations tasks. For example, customer service work shows you can handle people well, using a phrase like Resolved customer inquiries efficiently, ensuring satisfaction.
Example #8

Public Relations Coordinator
Resume Sample

Your Name
Public Relations Coordinator
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Edelman March 2023 - Present
Public Relations Coordinator
Developed and executed a comprehensive PR strategy for a Fortune 500 client, resulting in a 30% increase in media coverage within six months.
Managed crisis communication plans during a high-profile incident, ensuring minimal brand damage and a 20% rise in stakeholder trust metrics.
Coordinated and facilitated 10+ media events per year, generating an average of 15 media placements per event.
Implemented a social listening tool to analyze public sentiment, leading to a 25% improvement in campaign accuracy and messaging.
Authored and distributed press releases and media kits, securing coverage in top-tier publications such as Forbes and The Wall Street Journal.
Increased social media engagement by 40% through targeted campaigns and influencer partnerships, enhancing the client's digital presence.
Collaborated with the marketing team to align PR efforts with broader business goals, resulting in a 15% increase in overall brand awareness.
Weber Shandwick July 2021 - February 2023
Public Relations Assistant
Supported the execution of a nationwide product launch campaign, generating over 500 media placements and increasing sales by 20%.
Assisted in developing media pitches that resulted in coverage across major news outlets, boosting the client's share of voice by 15%.
Monitored and reported on media coverage, providing actionable insights that enhanced future campaign effectiveness by 10%.
Created and maintained media contact lists, ensuring engagement with key journalists and influencers.
Ogilvy June 2020 - June 2021
Public Relations Intern
Drafted and distributed press releases and pitches, contributing to a 25% increase in earned media coverage.
Coordinated media briefings and interviews, ensuring smooth execution and positive coverage in local and industry-specific outlets.
Managed social media accounts, resulting in a 15% growth in followers and engagement through creative content and strategic posting.
FleishmanHillard January 2020 - May 2020
Communications Intern
Conducted market research to identify PR opportunities, leading to the successful launch of two new client initiatives.
Supported the development of internal and external communication materials, enhancing client messaging consistency by 10%.
Assisted in organizing client events, contributing to a 35% increase in attendee engagement and media coverage.
EDUCATION
Resume Worded University December 2022
Master of Science in Public Relations
Thesis on Crisis Communication Strategies
Resume Worded University May 2020
Bachelor of Arts in Communication Studies
President of Public Relations Student Society of America (PRSSA)
SKILLS
Public Relations Tools: Cision, Meltwater, Hootsuite, TrendKite, Muck Rack, Google Analytics
Media Relations: Press Release Writing, Media Pitching, Event Planning, Story Angling, Media Monitoring
Digital Marketing: SEO, SEM, Social Media Campaigns, Content Creation, Email Marketing, Influencer Relations
Languages: English (Native), Spanish (Conversational)
OTHER
Certifications: Accredited in Public Relations (APR), HubSpot Content Marketing Certification
Leadership & Volunteering: Member of Public Relations Society of America (PRSA), Volunteer at Resume Worded Community Outreach Program
Awards: Ogilvy PR Intern of the Year (2021), Weber Shandwick Outstanding PR Assistant (2022)
Projects: Coordinated 3 successful PR campaigns that increased client media presence by 30%

Key skills for PR resumes

When you are starting in public relations, focus on skills that show you can handle the tasks at hand. Here are some hard skills you might want to include on your resume:

  • Press release writing
  • Media list creation
  • Event coordination
  • Social media management
  • Content creation
  • SEO basics
  • Analytics and reporting
  • Research skills
  • Public speaking
  • Crisis communication

These skills are the tools you need for a strong start in a public relations role. Place them in a dedicated skills section, so they are easy to find. This helps with Applicant Tracking Systems (ATS) that may scan your resume for relevant skills. Not all skills may apply to you, so pick those that match your experience and the job you want.

Remember to show proof of your skills in your work history. For example, if you managed a social media campaign, highlight it under your experience. This gives context and shows you can apply these skills.

Example #9

Associate Public Relations Consultant
Resume Sample

Your Name
Associate Public Relations Consultant
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
FleishmanHillard June 2022 - Present
Associate Public Relations Consultant
Spearheaded a client media campaign that increased brand visibility by 30% using targeted social media strategies and analytics tools like Hootsuite.
Developed a crisis communication strategy for a high-profile client that resulted in a 45% reduction in negative media mentions within two weeks, aligning with their overall reputation management goals.
Coordinated and executed a series of press events, leading to a 20% increase in media attendance compared to previous events, achieved through meticulous event planning and strategic networking.
Managed a cross-functional team to produce a quarterly PR report, enhancing client insights by 25% through advanced data visualization techniques.
Enhanced client engagement by 40%, utilizing A/B tested email marketing campaigns that leveraged consumer behavioral data to refine communication strategies.
Collaborated with influencers and bloggers, increasing product mentions on digital platforms by 60%, effectively using influencer marketing as a tool to boost client visibility.
Redefined the social media content calendar, resulting in a 50% uptick in engagement rates, which was instrumental in maintaining client's top-tier industry status.
Weber Shandwick April 2020 - May 2022
Public Relations Specialist
Led a team for a product launch PR campaign that achieved a 90% media pickup rate, using innovative storytelling techniques and comprehensive media outreach.
Implemented a new digital PR strategy that grew client website traffic by 35% over six months, focusing on SEO optimization and targeted content dissemination.
Optimized press release distribution process, reducing release turnaround time by 20% through the adoption of an advanced communications platform.
Edelman January 2018 - March 2020
PR Coordinator
Revamped client press kits, enhancing the aesthetic appeal and information accessibility, which increased journalist engagement by 25%.
Streamlined the internal communications process, facilitating a 30% reduction in inter-departmental response time, thereby improving project coordination.
Secured media coverage in top-tier outlets for five key clients by developing and fostering robust relationships with media personnel using customized pitch angles.
Burson Cohn & Wolfe June 2017 - December 2017
PR Intern
Assisted in organizing a major client event that drew a turnout of 200+ attendees, contributing to the event's success through effective logistical planning.
Expanded the media contact list by 15% by conducting comprehensive industry research and networking with emerging media outlets.
Drafted and edited press releases and pitches, leading to increased accuracy and consistency, with an error reduction by 10% over the internship period.
EDUCATION
Resume Worded University May 2017
Bachelor of Arts in Public Relations
Minors in Communication Studies and Marketing
Resume Worded Academic Center June 2021
Certified Public Relations Specialist (CPRS)
Certification focused on strategic communication and brand reputation management
SKILLS
Public Relations Tools: Cision, Meltwater, Muck Rack, Hootsuite, Buffer, Sprout Social
Media & Communications Techniques: Press Release Writing, Media Pitching, Crisis Communication, Campaign Strategy, Event Planning, Social Media Management
Languages: English (Native), Spanish (Conversational)
OTHER
Awards: PRSA Silver Anvil Award for Excellence in Integrated Communications (2022)
Volunteering: Public Relations Advisor for Non-Profit XYZ, providing crisis management and media relations guidance
Projects: Lead a cross-agency team to launch a nationwide campaign increasing brand awareness by 40%

Highlight leadership and growth

When you apply for an entry-level job in public relations, it's important to show any experience where you led a team or project, or when you were promoted. This helps employers see your potential to take on responsibility.

  • Think about group projects in school where you were the leader. Describe your role and how you helped the team succeed.
  • If you had a part-time job or internship, mention any times you were given more tasks or moved to a higher position.

Use clear examples to show your leadership. For instance, if you managed a fundraising event, talk about how many people were on your team, how much money you raised, and what skills you used. If you were promoted, explain what new tasks you took on and how you improved in your role.

Remember, even small examples of leadership or growth can help your resume stand out. Make sure to include these details to show employers that you are ready to move up and take on new challenges in the workplace.

Example #10

Public Relations Account Executive
Resume Sample

Your Name
Public Relations Account Executive
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
Edelman March 2022 - Present
Public Relations Account Executive
Enhanced client-brand visibility by securing placements in over 50 premium-tier media outlets, resulting in a 25% increase in online engagements within six months through strategic media pitches.
Strategized and implemented a content marketing campaign that boosted client website traffic by 40%, utilizing SEO-driven press releases and targeted email outreach.
Achieved a 30% increase in brand loyalty for a key global client by developing a crisis communication plan, mitigating negative press and maintaining stakeholder trust.
Led a cross-functional team to redesign the client’s social media strategy, growing follower count by 45% using data-driven audience insights and proactive engagement.
Coordinated and executed a successful product launch event attended by over 500 influencers and media representatives, generating over $200K in earned media value.
Developed a comprehensive influencer outreach program that increased client brand awareness by 35% within three months, leveraging partnerships with relevant industry figures.
Analyzed campaign performance data to present actionable insights to clients, contributing to a 20% growth in ROI across multiple PR initiatives.
FleishmanHillard July 2020 - February 2022
Public Relations Specialist
Implemented a media relations strategy that resulted in a 50% upswing in press coverage for clients across major platforms within a 12-month period, increasing brand equity.
Managed client communications for a high-profile crisis situation, which successfully reduced potential negative exposure by 60% through timely and tactful media relations.
Collaborated with clients to develop key messaging frameworks, leading to a 35% improvement in message consistency across all channels, measured by audience feedback.
Ketchum June 2018 - June 2020
Assistant PR Officer
Drafted and edited press materials that increased media pick-up rates by 20%, contributing to improved client profiles and broader audience reach.
Orchestrated event logistics for client conferences, resulting in 15% cost savings through vendor negotiations and efficient resource allocation.
Conducted market research that identified new industry trends, which informed a successful thematic PR campaign leading to a client sales increase of 10%.
Weber Shandwick May 2017 - May 2018
PR Intern
Supported senior staff in crafting media lists that improved outreach success rate by 25% through targeted industry-specific segmentation.
Assisted in planning a series of promotional events that attracted over 300 attendees each, leading to extended brand coverage and networking opportunities.
Conducted analytical reports on PR campaign outcomes, providing insights that enhanced campaign strategies to increase client satisfaction and retention.
EDUCATION
Resume Worded University May 2020
Master of Arts - Public Relations
Thesis on 'The Evolution of Consumer Trust through PR Campaigns', awarded Best Academic Paper
Resume Worded Institute November 2019
Accredited in Public Relations (APR)
SKILLS
PR Tools: Cision, Meltwater, Muck Rack, BuzzSumo, Hootsuite, Sprout Social
Media Relations: Press Releases, Media Pitching, Media Monitoring, Event Coordination, Public Speaking, Campaign Strategies
Digital Marketing: SEO, Content Strategy, Social Media Management, Crisis Management, Influencer Partnerships, Analytics Reporting
OTHER
Awards: PRWeek '30 Under 30' Honoree (2023)
Projects: Led a cross-agency project that increased client media reach by 40% in six months
Volunteer Work: PR Consultant for Resume Worded Non-Profit (January 2021 - Present)
Certifications: Google Analytics Certification (2022)

Quantify your PR impact

Showing your value in public relations roles means highlighting the quantifiable impact you've made. Metrics help hiring managers see the precise value you can bring to their team.

Think about your experiences, even in academic or volunteer settings, and ask yourself: How many press releases did you write? Did they lead to media coverage? If so, how much? Use numbers to show your reach and influence. For example:

  • Wrote 10 press releases per month that resulted in an average of 5 news stories each, increasing brand visibility.
  • Managed a social media campaign that led to a 20% increase in followers over 3 months.

Even if you're not sure, estimate the effects of your work. Did your communication efforts lead to more website visits? By how much? Did your event management skills increase attendance at company events? Quantify it. Consider:

  • Designed an email campaign that boosted web traffic by 15%.
  • Coordinated a product launch event attended by over 100 industry professionals, increasing networking opportunities.
Example #11

Public Relations Media Liaison
Resume Sample

Your Name
Public Relations Media Liaison
City, Country  •  (123) 456-789  •  [email protected]  •  linkedin.com/in/your-profile
EXPERIENCE
FleishmanHillard March 2021 - Present
Public Relations Media Liaison
Developed and executed a media outreach strategy that increased press coverage by 35% in six months, utilizing Cision to identify key journalists and influencers.
Created and pitched a campaign narrative that resulted in 20% higher engagement rates compared to previous campaigns, showcasing strong storytelling techniques and digital media integration.
Implemented a media monitoring system that reduced response times to media inquiries by 50%, using Muck Rack for efficient tracking and analytics.
Facilitated collaboration between cross-functional teams to launch a crisis management protocol, which reduced negative media mentions by 25% during a product recall incident.
Built and maintained relationships with over 50 media contacts nationwide, enhancing the company's reputation and securing exclusive features in top-tier publications.
Enhanced the visibility of client events by designing and coordinating PR events, resulting in a 40% increase in attendee turnout within the targeted demographic.
Produced detailed media reports that informed executive decision-making, employing advanced data analysis and visualization techniques to present key insights.
Edelman June 2018 - February 2021
Assistant Public Relations Manager
Redesigned the press release distribution process, leading to a 50% increase in media placements over a 12-month period.
Trained junior staff in media relations, achieving a 15% improvement in media engagement rates and press release pickup.
Managed a high-profile client account, achieving a client satisfaction score increase from 80% to 95% through effective communication and media strategies.
Secured partnership opportunities with five new media outlets, expanding the company's coverage reach by 25%.
Orchestrated a successful national product launch that was covered by over 100 media outlets, showcasing strategic event management skills.
Burson Cohn & Wolfe January 2016 - May 2018
Public Relations Associate
Conducted competitive analysis and market research to support strategic planning, which led to a 30% increase in campaign effectiveness for diverse brands.
Authored engaging press materials that resulted in a 20% increase in media inquiries and coverage for client portfolios.
Assisted in the execution of media training sessions for clients, with participant feedback scores consistently above 90%.
Collaborated in brainstorming sessions that contributed to the development of innovative PR strategies, resulting in a 10% increase in client retention.
Weber Shandwick August 2015 - December 2015
Public Relations Intern
Contributed to drafting press releases that were successfully picked up by five major media outlets, enhancing brand recognition for multiple clients.
Assisted in the planning and execution of two major client events, increasing attendee satisfaction and media coverage by 20%.
Coordinated with the digital team to optimize social media campaigns, achieving a 15% increase in client social media followership during the internship period.
EDUCATION
Resume Worded University May 2018
Master of Arts - Public Relations and Corporate Communications
GPA: 3.8/4.0
Resume Worded University May 2015
Bachelor of Arts - Communications
Graduated Summa Cum Laude, GPA: 3.9/4.0
SKILLS
Media Relations: Press Release Writing, Media Kits, Crisis Communication, Media Training, B2B/B2C Strategies, Event Planning
Digital Marketing Tools: Hootsuite, SEMrush, Google Analytics, Canva, Mailchimp, Buffer
Software: Microsoft Office Suite (Advanced), Adobe Creative Suite (Photoshop, InDesign), Cision, Meltwater
OTHER
Certifications: Accredited in Public Relations (APR) (2020)
Projects: Led a team to organize a charity fashion show that achieved a 25% increase in media coverage year-over-year
Awards: Winner of Resume Worded University Public Relations Award (2015)

Tailor for company size

When you apply for entry-level roles in public relations, it's key to tailor your resume to the company's size. For smaller firms like boutique agencies, you want to show you're ready to wear many hats and can handle a range of tasks. Details like 'managed social media accounts for multiple clients' or 'organized community events' highlight your versatility.

For big names like Edelman or Weber Shandwick, focus on specialization. Mention any experience with large-scale campaigns or familiarity with industry-standard PR tools. For instance, 'assisted in national campaign rollout' or 'trained in analytics platforms like Meltwater.' Remember, larger companies often use tracking systems to review resumes, so include relevant keywords from the job listing.

  • Showcase versatility and multi-tasking for startups and small agencies
  • Focus on specialization and industry tools for larger firms
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Entry-Level Public Relations

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Entry-Level Public Relations

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Entry-Level Public Relations

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Junior Public Relations Specialist

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Senior Public Relations Manager

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Entry-Level Public Relations with Digital Media Specialization

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Transitioning to Entry-Level Public Relations

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Public Relations Coordinator

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Associate Public Relations Consultant

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Public Relations Account Executive

Resume Sample #10

Public Relations Media Liaison

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