In the field of public relations, you must showcase your digital competencies. Given the digital landscape's impact on PR, demonstrate your comfort and expertise in online communications and social media management.

• Highlight your proficiency with social media platforms, and content management systems, or in executing digital marketing campaigns.
• Include any successful online reputation management you've undertaken or how you've effectively engaged audiences on digital channels.

As PR now often involves online content creation, make sure to emphasize any experience you have with blog writing, video production, or podcasting. These skills can set you apart in a digitally-focused PR industry.

• If you've contributed to a blog, specify your role and the increase in readership or engagement that resulted.
• For video or podcasting projects, detail your involvement and any notable success metrics, such as views or shares.

Crisis management skills are highly valued in public relations. If you have handled any crises or significant issues for clients or employers, make sure to include these experiences.

Provide specific examples and outline the steps you took to manage the situation. Emphasize the outcomes, such as mitigating negative publicity or restoring the client’s reputation.

In public relations, connections with media professionals are crucial. Highlight any relationships or collaborations you have had with journalists, editors, or media outlets. Mention specific projects where these relationships benefited your client or employer.

Include metrics where possible, such as the number of media placements or audience reach of your campaigns. This shows your effectiveness in building and leveraging media relationships.

To get noticed, you need a resume that speaks to the job you want. Think about what public relations work requires and show how you've done that in past jobs. Use words from the job ad and focus on results you've achieved.

• Point out how you've managed a crisis by stating, Successfully navigated a product recall, preserving the brand's integrity and customer trust.
• Showcase your skills in crafting messages by including, Developed a targeted outreach campaign that increased media coverage by 50% within six months.
• If you're new to public relations, link your skills from other work with phrases like, Leveraged strong written communication skills gained from teaching to develop engaging press releases.

When you apply for a public relations role, the verbs you select can make a powerful impact on how your skills are perceived. You want to show that you can engage an audience, manage a brand's image, and handle communication effectively. In your resume, look for opportunities to replace passive phrases with active, dynamic action verbs that highlight your achievements and experience.

Here are five verbs to bring your public relations expertise to the forefront:

• To demonstrate your ability to attract and maintain public interest, use verbs like captivated, enlightened, engaged, enthused, and informed.
• For showcasing your skills in handling a crisis, choose verbs such as resolved, addressed, reformed, restored, and reconstructed.
• If you've successfully represented a brand or person, verbs like advocated, championed, endorsed, promoted, and supported can be powerful.
• To show your expertise in communicating messages, use articulated, broadcasted, conveyed, disseminated, and publicized.
• For demonstrating strategic planning and campaign success, employ verbs like orchestrated, devised, launched, implemented, and executed.

Want inspiration for other action verbs you can use? Check out synonyms to commonly used action verbs like Implemented, Help, Provided, Used, Collaborate.

As you build your resume, you should highlight any leadership roles or promotions, as these are key indicators of your growth and potential. Think about the times you have led a team, managed a project, or been recognized for your work with a promotion. These experiences are valuable and should be clearly outlined.

• For example, if you were a team leader for a campaign, mention the size of the team and the results achieved. 'Led a 5-person team to develop a campaign that increased social media engagement by 40%.'
• If you received a promotion, describe the new level of responsibility. 'Promoted to senior communications coordinator after successfully managing a crisis communication plan that protected the company's brand.'

Even if you are not sure how to label your experience as leadership, consider the times when you took the initiative or when you were given more responsibilities. These details matter and show your ability to step up when needed. Remember, every bit of evidence that demonstrates your growth or leadership can make a difference.

When crafting your resume for public relations roles, showcase specific skills that demonstrate your proficiency in the field. Here are some key abilities you should consider highlighting:

• Press release writing
• Media relations
• Crisis communication
• Speech writing
• Public speaking
• SEO
• Social media management
• Event planning
• Brand management
• Content creation

Include these skills in a dedicated section on your resume. This helps with tracking systems (ATS) that employers use to find candidates with the right skills. Not all skills may apply to you, choose those that match your experience and the job you want. For example, if you aim to specialize in digital public relations, focus on skills like SEO and social media management. If you are more interested in traditional media, emphasize press release writing and media relations.

Remember, a good resume shows you can do the job. So, mention specific tools or platforms you have used, like Hootsuite for social media or Google Analytics for tracking campaign success. If you have worked on well-known campaigns or with notable clients, mention these experiences as they can set you apart from other applicants.