7 Entry-Level Social Media Manager Resume Examples for 2024
Creating an effective resume as an entry-level social media manager is key to breaking into the industry. This article provides strong resume examples and strategic advice. Learn about important keywords, formatting tips, and how to highlight relevant skills. Tailor your resume to attract attention and secure interviews.
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At a Glance
Here's what we see in the best entry-level social media manager resumes.
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Use Numbers To Show Impact: Show impact by using numbers. Common metrics are
increase engagement by 20% ,reduce response time by 30% ,grow followers by 10,000 , andboost click-through rates by 15% .
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Include Relevant Skills: Include skills on your resume that you have and are mentioned in the job description. Some popular ones are
SEO ,content creation ,Google Analytics ,Hootsuite , andPhotoshop . But don't include all of them, choose the ones you have and are mentioned in the JD.
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Highlight Your Adaptability: Show you can adapt by using phrases like
quick learner andadapt to new tools . This is good for a junior role.
Example #1
Entry-Level Social Media Manager
Resume Sample
Your Name
Entry-Level Social Media Manager
EXPERIENCE
Resume Worded July 2022 - Present
Social Media Assistant
Increased social media engagement by 45% over 6 months through targeted content strategies and community management
Grew Instagram followers by 30% in a year by implementing a combination of influencer partnerships and interactive posts, boosting brand visibility
Developed and executed a content calendar that resulted in a 25% increase in post consistency, thereby improving audience retention
Analyzed social media metrics using tools such as Hootsuite and Google Analytics to inform future campaigns, resulting in an 18% increase in ROI
Managed a content creation team of 3 members, leading to a 20% increase in production efficiency and ensuring timely content delivery
Coached.com January 2022 - June 2022
Digital Marketing Intern
Contributed to a 40% increase in website traffic through SEO-optimized social media posts
Created engaging multimedia content that led to a 20% increase in social media shares within 3 months
Assisted in running a Facebook ad campaign which generated a 15% increase in lead conversions
Analyzed competitor social media strategies, providing insights that helped refine our content strategy and improve engagement by 10%
Freelance September 2021 - December 2021
Content Creator
Produced video content that contributed to a 25% increase in YouTube channel subscribers within 4 months
Leveraged trending hashtags and challenges to generate a 20% increase in viewership on TikTok
Collaborated with 5 influencers, resulting in a 15% increase in cross-platform engagement
Nike June 2020 - August 2021
Marketing Assistant
Supported social media campaigns that led to a 30% increase in new followers across all platforms
Implemented hashtag strategy on Instagram that boosted post reach by 20%
Scheduled and curated content for Twitter, which resulted in a 15% increase in user interaction
EDUCATION
Resume Worded Institute June 2022
Certified Digital Marketing Professional
Intense 6-month program emphasizing on SEO, content marketing, and advanced social analytics
Executed a capstone project on viral marketing strategies, resulting in a top-grade portfolio piece
Resume Worded University May 2020
Bachelor of Arts in Marketing
Specialized in digital marketing and social media management
Part-time Student (September 2019 - May 2020), balancing education with a marketing assistant role
SKILLS
Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest
Content Creation & Editing: Adobe Creative Suite, Canva, Final Cut Pro, Hootsuite, Buffer, Lightroom
Digital Marketing Tools: Google Analytics, SEMrush, Moz, Mailchimp, HubSpot, Marketo
Languages: English (Native), Spanish (Conversational)
OTHER
Certifications: Google Analytics Individual Qualification (2022), Facebook Certified Marketing Associate
Leadership & Volunteering: Social Media Team Lead for 'Marketers Without Borders' initiative, organized 4 successful fundraising campaigns
Projects: Managed a social media campaign for an indie game launch, achieving 500,000+ impressions
Workshops & Seminars: Attended 'Engaging Audiences in a Digital Age' workshop, 'Content Marketing World' conference speaker (2021)
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Example #2
Entry-Level Social Media Manager
Resume Sample
Your Name
Entry-Level Social Media Manager
EXPERIENCE
Coached.com February 2023 - Present
Social Media Coordinator
Increased Facebook page engagements by 35% within the first 3 months through targeted ad campaigns and optimized post timing
Achieved a 25% rise in Twitter followers by organizing weekly Twitter chats and leveraging trending hashtags
Reduced social media response time by 50% by integrating a chatbot, resulting in higher customer satisfaction
Produced content that led to a 40% increase in LinkedIn article shares in 6 months
Utilized Canva for content creation, leading to a more consistent brand image and a 30% increase in overall engagement
Resume Worded May 2022 - January 2023
Social Media Intern
Gained 20% more followers on Instagram by running a successful giveaway campaign that encouraged user-generated content
Executed a content strategy that led to a 15% increase in Pinterest repins over 4 months
Collaborated with the graphic design team to produce visually appealing posts, resulting in a 10% increase in user interaction per post
Analyzed social media metrics to refine posting schedule, which contributed to a 12% boost in daily engagement
Adobe September 2021 - April 2022
Marketing Intern
Created video content that contributed to a 20% increase in YouTube views within 3 months
Managed Instagram Stories, increasing daily views by 15%
Calculated social media metrics monthly, providing actionable insights that led to a 10% uptick in campaign performance
Starbucks March 2020 - August 2021
Sales Assistant
Promoted store events on social media, resulting in a 25% increase in event attendance
Implemented customer feedback through social media surveys, leading to a 15% improvement in customer satisfaction
Utilized CRM tools to monitor customer behavior, generating insights that improved our social media campaigns by 10%
EDUCATION
Resume Worded University May 2023
Bachelor of Science in Marketing
Specialization in Digital Marketing & Social Media
Cum Laude, GPA: 3.7/4.0; Part-time during Sales Assistant role
Resume Worded Institute March 2022
Certified Social Media Professional
Completed alongside Social Media Intern position
Relevant courses: Viral Marketing, Branding Strategies
SKILLS
Social Media Platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat
Content Management & Analytics: Hootsuite, Canva, Google Analytics, Facebook Insights, Twitter Analytics, SEMrush
Advertising: Facebook Ads Manager, Google AdWords, Instagram Ads, Pinterest Ads, Twitter Ads
Languages & Communication: English (Native), Spanish (Conversational)
OTHER
Certifications: Google Analytics Certified (2023), HubSpot Content Marketing (2022)
Volunteering: Social Media Advisor for Local Non-Profit (2021-Present), Volunteer Social Media Marketer at Community Center (2020-2021)
Projects: Managed a successful influencer collaboration that increased brand engagement by 50%, Initiated a multimedia campaign that grew the user base by 20K within 3 months
Professional Memberships: Member of Social Media Marketing Society, Active Participant in Digital Marketing Group forums
Position your education strategically
As you step into the social media world, your education often serves as the foundation of your expertise. Place your education section at the top of your resume if you have recently graduated or if you are still studying. This can help hiring managers quickly see your academic credentials related to social media and marketing.
When detailing your educational background, highlight any relevant courses or projects that show your skills in content creation or digital marketing. Always ensure that your most significant qualification is listed first. For instance, if you have completed a social media marketing course or have a relevant degree, put this information before any other educational details to draw attention to your field-specific training.
Example #3
Entry-Level Social Media Manager
Resume Sample
Your Name
Entry-Level Social Media Manager
EXPERIENCE
Ford Motor Company October 2022 - Present
Social Media Analyst
Boosted social media engagement by 50% through timely data analysis and post optimization based on user trends
Increased Instagram follower count by 40% by employing advanced analytics and targeted content
Reduced content production time by 25% by employing automated scheduling tools like Buffer
Conducted monthly reports on social media metrics using Tableau, contributing to a 20% increase in campaign performance
Collaborated with team members to create data-driven strategies, leading to a 15% increase in social media reach
Resume Worded April 2021 - September 2022
Social Media Strategist Intern
Crafted social media strategies that led to a 35% increase in brand awareness across platforms
Implemented A/B testing on Facebook ads, resulting in a 25% higher engagement rate
Optimized social media bios and profiles, leading to a 15% increase in organic followers
Analyzed competitors' social media activities, providing actionable insights that boosted engagement by 18%
Google June 2020 - March 2021
Content Marketing Intern
Designed and executed content marketing strategies, resulting in a 20% increase in user interactions
Enhanced engagement by 15% through compelling blog posts and newsletters
Used HubSpot to monitor and analyze email campaigns, achieving a 10% higher open rate
Apple Inc. January 2019 - May 2020
Brand Ambassador
Promoted products via social media, leading to a 30% increase in brand mentions
Organized and hosted online events that boosted user engagement by 25%
Leveraged personal brand to increase product visibility by 20%
EDUCATION
Resume Worded University May 2020
Bachelor of Arts in Marketing with a focus in Digital Media
Summa Cum Laude
Relevant coursework: Social Media Analytics, Consumer Behavior, Digital Content Strategy
Resume Worded Institute April 2021
Certified Social Media Marketing Professional
Completed alongside part-time internship
Focused on brand engagement tactics and multi-platform marketing campaigns
SKILLS
Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, Pinterest
Content Creation & Management: Adobe Creative Suite (Photoshop, Illustrator), Canva, Hootsuite, Buffer, WordPress
Analytics: Google Analytics, Facebook Insights, Twitter Analytics, Instagram Analytics, YouTube Analytics, Excel
Advertising: Facebook Ads Manager, Google AdWords, LinkedIn Campaign Manager, Twitter Ads, Social Media A/B Testing
OTHER
Certifications: Google Analytics Individual Qualification (2021), Facebook Blueprint Certified (2022)
Leadership & Volunteering: Social Media Coordinator for Non-profit Organization (2021-Present), Digital Marketing Workshop Leader (2020)
Conferences Attended: Social Media Week (2021), Influencer Marketing Expo (2022)
Publications & Projects: Published article 'The Future of Social Media: Trends to Watch' in MarketingProfs (2021), Developed viral marketing campaign for college fest with 1M+ engagements (2019)
Include portfolio links
Many social media manager roles involve creativity and strategy. Include links to your portfolio or social media pages you have managed. This shows your hands-on experience.
Also, mention any achievements like follower growth or successful campaigns. These details can make you stand out to potential employers.
Example #4
Junior Social Media Coordinator
Resume Sample
Your Name
Junior Social Media Coordinator
EXPERIENCE
Coached.com August 2022 - Present
Social Media Intern
Increased Twitter engagement by 30% within the first 6 months by publishing engaging content and responding promptly to user interactions
Executed Instagram Stories strategy that yielded a 20% increase in daily views
Collaborated with the design team to create visually appealing posts, resulting in a 15% boost in follower interaction
Utilized Hootsuite to schedule posts consistently, leading to a 10% improvement in audience engagement
Performed regular social media audits, contributing to a 12% increase in overall campaign effectiveness
Resume Worded March 2022 - July 2022
Marketing Intern
Ran Facebook ad campaigns, contributing to a 25% rise in page likes over 4 months
Produced engaging content for LinkedIn, resulting in a 22% boost in post shares
Assisted in content calendar development, leading to a 15% increase in post consistency
Monitored social media metrics using Google Analytics, providing insights that led to a 10% improvement in engagement
Freelance July 2021 - February 2022
Digital Marketing Assistant
Generated a 35% increase in website traffic by creating SEO-optimized social media content
Enhanced brand visibility by 20% through effective use of multimedia content
Managed client social media accounts, contributing to a 15% growth in followers across all platforms
Nike January 2020 - June 2021
Retail Associate
Promoted store events on social media, increasing foot traffic by 20%
Managed customer inquiries on social media, improving response time by 30%
Used social listening tools to gather customer feedback, leading to a 10% improvement in customer satisfaction
EDUCATION
Resume Worded University May 2022
Bachelor of Arts in Marketing with a concentration in Digital Media
Completed with a 3.8 GPA, Graduated Summa Cum Laude
Capstone Project: 'Leveraging Social Media Algorithms for Brand Growth'
Resume Worded Institute September 2021
Certified Social Media Marketing Specialist
Intensive 6-month program focused on strategic social media marketing
Project Practicum: Developed a full-scale social media campaign for a local non-profit (Part-time)
SKILLS
Social Media Platforms: Twitter, Facebook, Instagram, TikTok, LinkedIn, Pinterest
Analytics Tools: Google Analytics, Facebook Insights, Twitter Analytics, Hootsuite, Sprout Social, BuzzSumo
Content Creation Tools: Canva, Adobe Creative Suite, Final Cut Pro, InShot, Lightroom, PhotoShop
Marketing & Communication: Email Campaigns (MailChimp, Constant Contact), SEO/SEM, WordPress, CRM Systems (Salesforce, HubSpot)
OTHER
Awards: Coached.com Recognized Top Performer – Q4 2022
Volunteering: Social Media Consultant for Green Earth - a local environmental NGO
Professional Development: Attended 'Future of Social Media Marketing' Conference, March 2023
Projects: Developed 'Brand Ambassador Strategy' that increased influencer engagement by 40%
Ideal resume length
Keep your resume to one page. This shows you can communicate your most relevant experience and skills succinctly. When you are aiming for a social media manager role, employers expect you to be able to create content that is both engaging and concise. Your resume is your first chance to show you can do this.
Focus on your most recent achievements in social media, such as successful campaigns you've contributed to or content you've created that received a strong response. Skills that are crucial for this role, such as knowledge of social media trends and proficiency in analytics tools, should be highlighted early on. This will ensure that these key points catch the hiring manager's attention quickly.
Example #5
Senior Social Media Manager
Resume Sample
Your Name
Senior Social Media Manager
EXPERIENCE
Resume Worded May 2020 - Present
Social Media Manager
Led a social media team of 5, increasing overall engagement by 60% in one year through strategic content planning and community engagement
Implemented a successful cross-channel campaign that resulted in a 40% increase in brand mentions and a 25% increase in website traffic
Developed and managed a $50,000 annual social media budget, optimizing ad spend to achieve a 30% higher ROI
Analyzed social media data using advanced tools like Sprout Social and Hootsuite, leading to data-driven decisions that increased follower growth by 35%
Trained junior team members, improving their content creation skills by 20% and reducing error rates by 15%
Nike January 2018 - April 2020
Senior Social Media Strategist
Planned and executed social media strategies that increased Instagram followers by 50% over two years
Managed influencer partnerships, boosting engagement by 25% through authentic collaborations
Utilized in-depth competitor analysis to refine our strategy, resulting in a 15% increase in engagement metrics
Designed and ran multiple social media ad campaigns, achieving a 20% higher conversion rate
Implemented social media crisis management protocols, successfully mitigating negative press and maintaining a positive brand image
Coca-Cola July 2015 - December 2017
Social Media Specialist
Increased Twitter engagement by 40% through targeted hashtag campaigns and active community participation
Generated over 1 million impressions on Facebook through strategic content planning and boosted posts
Monitored social media trends to capitalize on viral topics, increasing post reach by 30%
Produced and published video content, leading to a 25% increase in YouTube subscribers
Coached.com January 2014 - June 2015
Content Coordinator
Maintained a consistent content calendar, resulting in a 15% increase in follower growth
Leveraged user-generated content to improve engagement by 20%
Analyzed social media performance metrics, providing insights that improved future campaign planning
EDUCATION
Resume Worded University May 2018
Master of Business Administration - Marketing
Thesis on 'The Impact of Social Media Trends on Consumer Behavior'
Resume Worded Academic Center June 2015
Professional Certificate in Digital Marketing
Completed with Distinction, concurrently with full-time role at Coached.com (Part-time)
SKILLS
Social Media Platforms: Facebook Insights, Twitter Analytics, LinkedIn Campaign Manager, Instagram Business, Hootsuite, Buffer
Advertising Tools: Google AdWords, Facebook Ads Manager, Bid Management Tools, SEMrush, Moz, Ahrefs
Analytics & Data: Google Analytics, Tableau, Socialbakers, BuzzSumo, Sprout Social, Simply Measured
Content Management: WordPress, Drupal, HubSpot CMS, Joomla, Adobe Experience Manager, Marketo
OTHER
Certifications: Advanced Social Media Strategy Certificate (2021), Google Analytics Individual Qualification (2019)
Leadership & Volunteering: Panelist at Annual Digital Marketing Summit (2021), Social Media for Nonprofits Volunteer Consultant (2019 - Present)
Projects: Directed campaign 'Run with the Wind' for Nike, leading to a 30% increase in online engagement
Awards: Top Social Media Manager Award at Resume Worded (2021), Employee of the Year at Nike (2019)
Showcase digital marketing skills
To stand out as a social media manager, highlight any digital marketing skills. Include projects where you managed campaigns or increased online engagement.
Also, show that you can use tools like Hootsuite, Buffer, or Google Analytics. These skills are very important in managing and analyzing social media content.
Example #6
Social Media Manager with E-commerce Specialization
Resume Sample
Your Name
Social Media Manager with E-commerce Specialization
EXPERIENCE
Amazon March 2021 - Present
E-commerce Social Media Manager
Developed and implemented social media strategies focused on e-commerce, increasing online sales by 35% in one year
Collaborated with the product team to align social media content with promotional campaigns, boosting traffic to product pages by 25%
Managed a $20,000 monthly social media ad budget, achieving a 30% higher ROI than the previous year
Utilized Facebook and Instagram Shops to streamline the conversion process, contributing to a 15% increase in sales
Analyzed social media performance data using tools like Google Analytics and Shopify, resulting in a 20% improvement in campaign effectiveness
Walmart August 2019 - February 2021
E-commerce Marketing Specialist
Executed social media campaigns that increased e-commerce revenue by 30%
Launched a series of Facebook ads that achieved a 20% conversion rate, significantly driving online sales
Monitored competitor activity to refine our strategy, resulting in a 15% boost in engagement metrics
Created engaging product videos for social media, contributing to a 10% increase in user interaction and sales
Optimized social media bios and CTAs, leading to a 12% increase in click-through rates for online store links
Resume Worded October 2017 - July 2019
Digital Marketing Coordinator
Managed digital marketing campaigns that drove a 25% increase in online store visits
Implemented A/B testing for social media ads, achieving a 20% higher engagement rate
Coordinated with the content team to ensure alignment of social media and email marketing strategies, boosting sales by 15%
Coached.com June 2016 - September 2017
Social Media Associate
Assisted in creating and managing social media ads, contributing to a 10% rise in e-commerce transactions
Utilized Hootsuite to schedule and analyze posts, improving engagement by 15%
Created visually appealing posts that led to a 12% increase in online store visits
EDUCATION
Resume Worded Academic Center May 2019
Master of Business Administration (MBA) - Marketing
Focus on E-commerce Strategies and Digital Marketing Analytics
Resume Worded University June 2016
Bachelor of Arts in Communications - Digital Media
Summa Cum Laude, Capstone Project: 'Developing Effective Social Media Campaigns for Startups'
Part-time during initial employment at Coached.com
SKILLS
Social Media Platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, TikTok
Analytics & SEO Tools: Google Analytics, Hootsuite, Moz, SEMrush, Yoast SEO, Sprout Social
Content Management & Graphic Design: WordPress, Adobe Creative Suite, Canva, Figma, Buffer, Mailchimp
Advertising & E-commerce: Facebook Ads Manager, Google AdWords, Shopify, Magento, WooCommerce
OTHER
Certifications: Hootsuite Social Media Certification (2020), Google Analytics Individual Qualification (2018)
Professional Memberships: Member of Internet Marketing Association, Social Media Society
Conferences: Speaker at Social Media Week (2021), Attendee of E-commerce Best Practices Conference (2020)
Continued Education: Advanced Social Media Strategies Course - Resume Worded Institute (2022), SEO Fundamentals - Resume Worded Institute (2019)
Beat the resume screener
When applying for a job as a social media manager at the entry level, you need to get past the resume screener, known as an Applicant Tracking System (ATS). An ATS can sort through many resumes fast. It looks for key terms that match the job. To increase your chances, focus on two things.
First, use words from the job posting. If the job talks about 'creating engaging content,' make sure your resume shows that you have done this. Second, mention specific platforms. If you know how to use Twitter or Instagram for brands, list these. It tells the ATS that you have the right skills.
- Include keywords like 'engagement,' 'content creation,' and 'analytics' to match the job description.
- Name social media platforms you are familiar with, like Facebook, LinkedIn, or TikTok.
Example #7
Career Transition to Social Media Manager
Resume Sample
Your Name
Career Transition to Social Media Manager
EXPERIENCE
Resume Worded May 2022 - Present
Event Coordinator
Increased event attendance by 50% through strategic social media promotions and online engagement
Collaborated with a team to produce event-related content, which increased online mentions by 35%
Utilized social media to gather attendee feedback, leading to a 20% improvement in event satisfaction and future planning
Managed event live-tweeting and Facebook Live sessions, resulting in a 15% increase in real-time engagement and online presence
Leveraged social media analytics tools to measure event impact and improve promotional strategies, achieving a 25% higher engagement rate for subsequent events
Coached.com January 2021 - April 2022
Customer Service Representative
Used social media channels to resolve customer inquiries, reducing response time by 30% and improving customer satisfaction
Created FAQ and help content for social media, leading to a 15% reduction in repetitive customer inquiries
Monitored social media for customer feedback, providing insights that led to a 10% improvement in service processes
Local Bookstore June 2019 - December 2020
Marketing Assistant
Promoted store events on social media, contributing to a 25% increase in event attendance
Designed and scheduled posts that resulted in a 20% increase in store foot traffic
Maintained social media profiles, leading to a 15% growth in online followers
Starbucks January 2018 - May 2019
Sales Associate
Managed customer interactions through social media, improving engagement by 20%
Promoted new products on social media, contributing to a 15% increase in sales
Used social media to gather customer feedback, resulting in a 10% improvement in customer satisfaction ratings
EDUCATION
Resume Worded Institute March 2023
Certification in Social Media Management
Completed coursework in strategic content creation, analytics, and brand management
Resume Worded University May 2019
Bachelor of Arts in Marketing
Concentration in Digital Marketing
Part-time student while working at Local Bookstore
SKILLS
Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat
Content Management: Hootsuite, Buffer, Sprout Social, Canva, Google Analytics, Mailchimp
SEO/SEM Tools: SEMRush, Moz, Google AdWords, Ahrefs, Ubersuggest, Keyword Planner
Languages: English (Native), Spanish (Conversational)
OTHER
Certifications & Courses: Google Analytics Individual Qualification (2022), Facebook Blueprint Certification (2022)
Awards: Employee of the Year Award at Coached.com (2021)
Volunteering: Social Media Consultant for Nonprofit Literacy Program (2020-present)
Events Managed: Led team in organizing 50+ successful virtual events with up to 1,000 attendees each
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