11 Territory Sales Manager Resume Examples for 2024

Crafting a resume as a territory sales manager requires showcasing your ability to drive growth and manage regions effectively. This article brings you tested resume formats and strategic tips that align with the sales industry standards. Learn how to highlight your track record in sales achievements, team leadership, and customer relationship management to capture the attention of your next employer.

  Compiled and approved by Liz Bowen
  Last updated on See history of changes

  Next update scheduled for

At a Glance

Here's what we see in standout territory sales manager resumes.

  • Show Your Impact With Numbers: Top resumes highlight achievements with figures. They show how you increased sales, grew customer base, and improved efficiency. Use metrics like percent sales growth, customer acquisition cost, quarterly revenue targets, and market share expansion.

  • Match Your Skills With The Job Description: Include skills on your resume that you have and are also in the job description. Popular ones include customer relationship management (CRM), sales forecasting, territory management, product demonstration, and contract negotiation. Choose the ones you really know.

  • Note Trends And Apply Them: Sales strategies evolve, so highlight current methods on your resume. Mention things like digital sales channels or social media engagement if you're skilled in these areas. This shows you're up to date.

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Where to place your education

As a hiring manager, you should start with work experience on a resume for a territory sales manager, unless you recently completed a significant educational step. This shows your practical skills first. Your selling achievements and years leading areas in sales are what stand out. If you just finished an MBA or similar program, put this before your experience. It explains a recent gap in work and shows you're adding fresh knowledge to your skills.

For new graduates, list your education at the top. However, skip including high school details. Focus on relevant degrees or sales certifications that show you know your industry well. Remember to list any coursework or projects that directly link to sales and territory management. These details help a hiring manager see you're ready for the job, even if your sales experience is limited.

Section Example Education for Territory Sales Manager
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Highlight sales achievements

In your resume for a territory sales role, you must show your record of meeting sales targets. Use numbers to show how well you did, like the percentage you grew sales in a region. Also, list key relationships you built with clients as this is important in a sales job. These details make your experience stand out.

Ideal length for your resume

If you sell products or services across a wide area, you might have many experiences and skills. You should still aim to keep your resume short. For most, one page will be enough. You need to show you can choose what is most important. If you have worked for more than 10 years and have lots to share, you can use a second page.

Make sure you focus on recent sales successes and key skills. If you have led a team or entered new markets, highlight this early. Your goal is to share your best skills right on the first page. This is where hiring managers look first and most. If you have to use more pages, think about changing your resume style to use space well. Keep fonts big enough to read and do not make margins too small.

Emphasize adaptability and learning

For a territory sales manager job, show you can learn and adapt. The sales field changes fast with new products and ways to sell. On your resume, talk about training or certifications you completed recently. Also list times when you quickly adapted to new tools or markets. This shows you can keep up with changes in the job.

Beat the resume bots

You need to know about resume screeners and Applicant Tracking Systems (ATS). These are computer programs that look at your resume before a person does. They check if your resume has the right words that match the job you want.

For a territory sales manager role, include words like 'sales targets,' 'client relationships,' and 'market growth.' These are words the ATS might look for. Also, use clear job titles like 'sales representative' or 'account manager' if you had those jobs before.

Here are two key tips:

  • Use simple job-related words in your work history and skills. This helps the ATS see you are a good match.
  • Put your important sales numbers and areas you managed right in the resume. Use bullet points to list these so they are easy to find.

Customize your resume

As a hiring manager, I know that a good resume fits the job like a key in a lock. You must show how your skills match the job you want. For sales in a specific area, your resume should reflect experience in that region and strong sales skills.

  • Include numbers to show success, like % increase in sales or revenue targets met.
  • For this sales role, mention key relationships or partnerships you helped build in the area.
  • Show you understand the region by including local market knowledge or trends you've capitalized on.
Bullet Point Samples By Job Title for Territory Sales Manager
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Essential skills for territory managers

When crafting your resume, it's crucial to showcase the specific skills that make you a strong candidate for a territory manager role. You should include these skills in a dedicated section and also weave them into your work experience descriptions.

  • Strategic planning
  • Customer relationship management (CRM) software
  • Market analysis
  • Sales forecasting
  • Product knowledge
  • Contract negotiation
  • Budget management
  • Data analysis
  • Sales presentations
  • Time management

You don't need to list every skill, but focus on those you are good at and that match the job you want. For a territory sales manager, being able to plan strategically and manage customer relationships is critical. Make sure to highlight your experience with CRM software and market analysis tools, as they are commonly used in this field.

Many companies use Applicant Tracking Systems (ATS) to screen resumes. Including these relevant skills can help ensure your resume gets seen by a hiring manager. Place them in a clear skills section and mention them in the context of your professional achievements to illustrate how you've applied them successfully.

Section Example Skills for Territory Sales Manager
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Show leadership and growth

As a hiring manager, I know the value of seeing a candidate's growth and leadership skills on their resume. You should show how you've climbed the ranks or taken charge in past roles. Let's look at how you can do this.

  • Highlight any promotions by listing your job titles in reverse chronological order, starting with the most recent. For example, 'From sales representative to senior sales rep, and then to territory sales manager.'
  • Include specific sales targets you've met or exceeded. Numbers speak louder than words, so use figures like 'Increased territory revenue by 20% in one year' to show your impact.

Think about projects where you led a team or initiatives you started. Even if you weren't formally in charge, times when you guided colleagues or trained new team members are also important to mention.

  • Use bullet points like 'Led a team of 5 to penetrate new market segments, resulting in a 15% increase in customer base.'
  • Mention any recognition you received for your leadership, such as 'Awarded Manager of the Year for outstanding team performance and exceeding sales goals.'

Show sales growth

To show your impact, use numbers that describe your success in sales. This can show hiring managers how good you are at your job. Common metrics include percentage increase in sales, revenue generated, and number of new clients.

Think about times you helped increase sales. Did you grow sales by 15% in a quarter? Did you bring in $500,000 in new revenue? Did you add 10 new clients in a year? These numbers can help show your skills and achievements.

Tailor for company size

When you apply for a sales manager position, think about the size of the company. For small companies and startups, show that you can do many things and move fast. Mention phrases like 'versatile sales strategies' or 'quick market adaptation'. Companies like these value your ability to grow sales with limited resources. With big companies, such as Oracle or Cisco, focus on your ability to lead teams and work with large accounts. Use phrases like 'strategic sales planning' and 'key account management'.

Big companies look for managers who can work within a set structure. So, talk about how you have met sales targets and followed company processes well. On the other hand, smaller companies may prefer to see how you have built relationships or entered new territories. In a smaller company, your role may touch on broader tasks beyond your main job. Show you are ready for this by listing skills like 'cross-functional collaboration' and 'market research & analysis'.

Remember, the right words can make a strong impact. Choose them based on the company you wish to join.

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