13 Sales and Marketing Manager Resume Examples for 2025

Sales and marketing manager resumes need specific focus. This article offers proven resume examples and strategic advice. Learn how to highlight key skills, tailor your experience, and use industry-specific keywords. Gain insights that make your resume strong and effective.

  Compiled and approved by Steve Grafton
  Last updated on See history of changes

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At a Glance

Here's what we see in the best resumes for sales and marketing managers.

  • Show Your Impact With Numbers: Use metrics common in this job like increased revenue by 20%, reduced costs by 15%, boosted customer retention by 25%, and grew market share by 10%. These numbers show your contributions clearly.

  • Highlight Relevant Skills: Include skills on your resume that you have and are mentioned on the job description. Some popular ones are SEO, CRM tools, data analysis, content marketing, and Google Analytics. But don't include all of them, choose the ones you have and are mentioned in the JD.

  • Show Knowledge Of Digital Trends: Mention digital skills like social media campaigns, online ads management, and email marketing automation. These are important in today's market.

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Where to place education

When you create your resume, showing your education correctly is key. If you have been working for some time, focus on experience first. Place your education after your work history. This helps me see your hands-on skills quickly.

If you've recently finished a significant course like a marketing MBA, put this at the top. It shows you're up to date with current strategies which is very good for a sales and marketing manager role. For those fresh from school, your degree details should lead. Highlight courses relevant to sales strategies or digital marketing tools. These are crucial areas in this field. Remember, keep it near the top so it's seen right away.

Showcasing your skills

Highlight skills that are essential for a sales and marketing manager, such as data analysis, customer segmentation, and digital marketing techniques.

Include any certifications or continuing education in marketing platforms or sales training to set yourself apart from other candidates.

Ideal resume length

As a hiring manager, you want to see a candidate's ability to communicate their worth efficiently. For a sales and marketing manager role, one page is often enough if you have less than ten years of relevant experience. You should show skills and achievements that matter for the job. Focus more on recent marketing campaigns or sales targets met, rather than old details.

If you are a senior professional, two pages can be okay to cover your extensive track record. Make sure your high-impact work stands out at the beginning of your resume. Only the core experiences that tie directly to sales and marketing should be detailed, so your ability to lead and drive results is clear.

Highlighting key metrics

For breaking into sales and marketing, emphasize metrics like conversion rates, ROI, and revenue growth in your past roles. These are critical to show your impact in previous jobs.

Include specific campaigns or projects you led, detailing your strategic approach and the results achieved.

Beat the resume bots

When you apply for a job as a sales and marketing manager, your resume might first be read by a computer. This is because many companies use Applicant Tracking Systems (ATS) to sort and rank resumes. To make sure your resume gets noticed, you need to format it in a way that the ATS can read easily.

Here are some tips to help your resume stand out to both the ATS and the hiring manager:

  • Use keywords from the job description, such as 'sales growth,' 'market strategy,' or 'customer relations.' This matches your resume to the job.
  • Make sure your job titles and skills are clear and without spelling errors. For example, 'managed a sales team' or 'developed marketing campaigns.'

Tailor your resume content

You need to show how your experience fits the job. Think about what you've done in sales and marketing. Make it easy for someone to see how you can help their team. Focus on results that show your skills.

  • Use bullet points to list key sales targets you've met or exceeded.
  • Show times you've led a team, like 'led a team of 10 sales reps.'
  • If new to the field, match your past work to new tasks. For instance, if you managed a project, say 'managed a product launch project.'

Show achievements, not tasks

When you write your resume, focus on what you achieved as a sales and marketing manager, not just what tasks you did. Employers want to see your results. Here's how you can transform a basic duty into an impressive achievement:

  • Instead of 'Managed a team of sales associates,' you could say 'Led a sales team that exceeded targets by 15% in the first quarter.'
  • Instead of 'Ran marketing campaigns,' try 'Designed and executed a marketing campaign that increased web traffic by 20%.'

Remember, details about your successes show employers how you can contribute to their company. Use numbers to give clear proof of your strong performance.

Essential sales manager skills

You need to show you have the right tools for the job. Here are the skills that can help you stand out:

  • CRM software proficiency
  • Lead generation
  • Sales forecasting
  • Market research
  • Data analysis
  • SEO/SEM strategies
  • Email marketing
  • Social media advertising
  • Content management systems
  • Performance metrics

Include these skills in a dedicated section. Use clear headings like 'Technical Skills' or 'Key Competencies'. This helps with Applicant Tracking Systems (ATS) which many companies use to scan resumes. The ATS looks for specific keywords related to the job. So, if you are good at SEO/SEM strategies, make sure it's listed.

Not every skill may apply to you. Pick those that match your experience and the job you want. For example, if you're better at lead generation than email marketing, show that. Tailor your resume to the role. This makes it clear you're a good fit for the job.

Showcase leadership growth

As you craft your resume, it's essential to highlight your growth in leadership roles. Sales and marketing teams thrive under guidance from managers who show not just results, but also advancement and an ability to take on more responsibility.

Think about your work history and identify any roles where you have led a team, project, or initiative. This could range from leading a successful product launch to mentoring new team members. If you've been promoted, make sure to detail this progression. It indicates to employers that you've been recognized for your hard work and ability to lead.

  • Managed a sales team of 10, increasing overall team sales by 25% in one year
  • Promoted from junior marketer to marketing manager within two years, due to strong campaign performance and leadership skills

If you're unsure of how to show leadership, think about times when you've taken the lead on a project or guided others. Use clear, simple language to describe these instances. For example, 'Led a team to exceed sales targets for five consecutive quarters'. This kind of information can make your resume stand out.

Quantify your impact

When you apply for a job, it's good to show how you made a difference in your past roles. For a sales and marketing manager, this means using numbers to show your impact. Numbers can help a hiring manager see your skills quickly.

Think about your past work. What did you do that helped your company? Look for numbers like:

  • Percent increase in sales
  • Number of new customers
  • Percent growth in market share
  • Customer retention rates
  • Cost savings from marketing campaigns
  • Return on investment (ROI) for campaigns
  • Lead conversion rates
  • Decrease in customer complaints

If you're not sure about exact numbers, it's okay to estimate. Think about before and after you started a project. How did things change? Use these changes to find your numbers. For example, if you launched a new product and sales went up, estimate by what percent. If you made a process better and it saved time, think about how much time and show this as a percent saved.

Tailor your resume for company size

When you create your resume for a sales and marketing manager role, think about the size of the companies you're applying to. For big companies like Google or Procter & Gamble, they often look for candidates who can manage large teams and complex projects. Show your experience with phrases like 'Managed a sales team of 20' or 'Oversaw a marketing budget of over $500,000.'

On the other hand, if you're applying to smaller firms or startups like HubSpot or Mailchimp, they might value flexibility and creativity more. In these cases, use phrases like 'Developed a new market entry strategy' or 'Led a successful guerrilla marketing campaign.' Remember, smaller companies may look for 'jacks-of-all-trades,' so show that you can wear many hats and adapt quickly.

  • Highlight large-scale management experience for bigger companies.
  • Showcase adaptability and innovation for startups and small firms.
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